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History of Coca-ColaIt was 1886, Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid, mixed with carbonated water, and he sold it in his Jacobs pharmacy.Pembertons friend, Frank Robinson, named the mixture CocaCola, and wrote it out in his distinctive script.

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INDEX

History

Business Start-Up

Secret Formula

Advertising

Coca-Cola Vs Pepsi

ProductsBalance Sheet

Business Start-UpAsa Candler, a natural born salesman, transformed CocaCola from an invention into a business. He knew there were thirsty people out there, and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment.In 1899, a Mississippi businessman named Joseph Biedenharn became the first to put CocaCola in bottles.

For more info click Secret FormulaThe recipe for Coca-Cola has been steeped in mystery for 125 years. According to historian Mark Pendergrast, the two people at any one time who know how to mix the super-secret Merchandise 7x flavoring never travel on the same airplane in case of a crash, and the written formula is stowed away in a bank vault in Atlanta.Flavoring (Merchandise 7X):1 qrt alcohol80 oil orange40 oil cinnamon120 oil lemon20 oil coriander40 oil nutmeg40 oil neroli

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Advertising

1800s

Early 1900s

1920s to 1960s

1960s to 1980s

1900s

2000sFor more info click Coca-Cola VS Pepsi

The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in 1975 which prompted Coca-Cola's horrific New Coke debacle the brands have been fighting each other for more than a century. And not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after Coke's famed mascots, the polar bears and Santa. The feud has even moved into outer space and raged over social media. The Coca-Cola FamilyCoca-Colais the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.Coca-Colawas patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.

Introduced in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide, with a strong appeal to young people.

Introduced in 1940, Fanta is the second oldest brand of The Coca-Cola Company and our second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere.

Coca-Cola Balance SheetFor more info click