INDEXSr. No. Title Author Subject Page No.

1 ARM’S Length Price : An Overview with Special Reference to Indian Mncs

Dr. Pranam Dhar, Dr. Manideep Chandra

Accountancy 1-2

2 Accounting for Intengible Assets : With a Special Reference to Valuation of Goodwil

Dr.Kishor V. Bhesaniya Accountancy 3-4

3 Foreign Trade of India Dr. M. K. Maru Commerce 5-6

4 Scale Validation of TQM Construct in Management Education

Ms. Rachita Sambyal, Ms. Preeti Salathia

Commerce 7-8

5 Role of Women Co-Operative Credit Societies in J&K - A Study

Tarsem Lal Commerce 9-10

6 Development of Life Insurance Corporation of India Jitendra Dhirajlal Karia, Dr. (Prof.) Vijay Kumar Soni

Commerce 11-12

7 Factors Influencing Transportation Mode in Small Manufacturing Firms

Dr. Vipul Chalotra, Prof Neetu Andotra

Commerce 13-14

8 Socially Responsible Investments Amola Bhatt,Sweety Shah

Corporate Governance

15-17

9 In Search of between the line "An Actor's way" Dr. Jayant Shevtekar Drama 18-19

10 Play Performance: Directorial Perspective Dr. Sanjay Patil Drama 20-21

11 Quality of Working Life and Job Satisfaction of Government Hospital Nurses in Bangladesh

Dr.A.Shyamala Economics 22-23

12 Special Reference of Poverty : Banjara Community in India Dr.Pawar A. S.,Naik Priti A.,Dr. Rathod S. J.

Economics 24-26

13 Economical Status of Banjara and Dhangar Community in Marathwada

Naik Priti A.,Dr.Pawar A. S.,Dr. Rathod S. J.

Economics 27-29

14 Neurocognitive Precept of Constructivism in Science Education

K.Bhaskar, Dr.P.Sivakumar

Education 30-31

15 Effectiveness Of Work Card As Self Learning Material On English Grammar Achievement

Dr.Ramesh B. Sakhiya Education 32-33

16 Performance Based Pushover Analysis of R.C.C. Frames Dakshes J. Pambhar Engineering 34-38

17 Artificial Recharge by Using Rainwater Harvesting- A Case Study of a Check Dam in Zalod, Dahod Area

H.H. Kanjariya,Prof. A. I. Lalani

Engineering 39-41

18 Assessment of Water Supply at Patan, Gujarat Mrunalini Himatlal Rana, Hitesh H. Kanjariya

Engineering 42-46

19 Retrofitting of Beam Using Different Material in Self Compacting Concrete

Patel Atit P.,Elizabeth George

Engineering 47-49

20 A numerical method for simulating discontinuous shallow flow over an infiltrating surface

Roshni Patel, Jitendrasinh D. Raol.

Engineering 50-53

21 An Evolutionary Approach to Materialized View in Data Warehousing

Sanket S. Patel, Mr. Deepak Dembla

Engineering 54-57

22 Flexible Airfield Pavement Design Using Layered Elastic Design Federal Aviation Administration (LEDFAA)

Purvin A. Patel, H. K. Dave, V. R. Patel

Engineering 58-60

23 Study on the corrosion inhibition of mild steel by azole derivative, phosphono derivative and bivalent cation

V. Manivannan,N. Chithralekha

Engineering 61-63

24 Traffic Management Plan For Urban-Arterial Road SH-41 In Mehsana City.

Vishal Sathvara,Prof. V.R.Patel

Engineering 64-67

25 To Study the Heat Transfer Phenomena in Parallel Plate Heat Exchanger

Mr. S. B. Ranpara,Mr. M. V. Vekariya,Prof. R. N. Makadiya

Engineering 68-70

26 Population Growth Impact on Land Use pattern in Hyderabad City using Remote Sensing and GIS Techniques

S.Indhira Gandhi,Dr. V.Madha Suresh

Geography 71-72

27 Sedimentary structures of the Pinjor Formation exposed in the type area Pinjor, northwestern Himalaya

Mahavir Singh Geology 73-75

28 Severity of Menstrual Problems in Early and Late Reproductive Years

Dr Kumari Geeta,Dr Kumud Khanna,Dr Ranjana Mahna

Home Science 76-79

29 Strategic HR – The Value Adding Partner Mr. Mehul G. Thakkar Human Resource Management

80-82

30 An Inclusive Approach of Socio-Economic And Political Justice Under Panchayati Raj Institution

Manish Parshuram Pawar, Dr. Ashok Shankarrao Pawar

Law 83-84

31 Digitization of Broadcasting Materials and its Necessity Jayashree Panda Library Science 85-86

32 An Emerging Perspective with Reference to Value Chain Management

Dr. Ashvin H. Solanki, Dr. Ramesh A. Dangar

Management 87-89

33 Advertising effectiveness of Print and Electronic media – A Review of Literature

Supriya Tandon Management 90-91

34 Green Marketing: A Study of Consumer Buying Behavior with regards to Eco-friendly products in Gujarat

Prof. Ankit Gandhi,Dr. Ashvin H. Solanki

Management 92-95

35 Perceived relational satisfaction of employees in Traditional banks of Kerala with their Counterparts in MNCs, New Generation Banks, IT professionals, Entrepreneurs and Persons working abroad

Dr. P. M. Ferose,Pro.Saji Kuriakose

Organisational Behaviour

96-98

36 Ageing Population in India: Its Implications D.Kodandarami Reddy,Dr.T.Chandrasekarayya

Social Sciences 99-101

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96 X PARIPEX - INDIAN JOURNAL OF RESEARCH

Research Paper

* Head, Govt:WPT College, Kottakkal, Malappuram:DT, Kerala

** Head, MES College of Engineering, Kuttyppuram, Malappuram:Dt,Kerala,India

Keywords : Perceived relational satisfaction, Traditional Banks, New Generation Banks, Information and Communication Technology [ICT]

Organisational Behaviour

Perceived relational satisfaction of employees in Traditional banks of Kerala with their Counterparts in MNCs, New Generation Banks, IT professionals,

Entrepreneurs and Persons working abroad

* Dr. P. M. Ferose ** Pro.Saji Kuriakose

Technology has drastically transformed the society and entire industrial and business communities. In India a job in a Traditional bank is not attractive as in the past due to the presence of new sectors like IT, BT etc. These changes have socio-political impact. Major objective this study is to understand the perceived relational satisfaction of employees in Traditional banks when compared to jobs in other sectors. This means the position of bank Employees as they perceived themselves when they themselves compare with other positions in MNCs, New Generation Banks etcAll traditional banks with more than hundred branches in Kerala are taken for the study and ‘Stratified random sampling method’ is used. The Statistical tools of Chi-Square Test, Percentage analysis, Arithmetic Mean are used for analysis of the data. Overall perceived relational satisfaction score is positive.

ABSTRACT

IntroductionManagement gurus like Peter Druker, forecast that in 21st century a large portion of the workforce and many similar in-puts will be replaced by technology. IT is not merely a sup-portive tool for existing organizational processes, but also changes the structures of an organization. These changes also have socio-political impact.

Technology has drastically transformed the society and en-tire industrial and business communities. As an of impact ICT revolution, the conventional career dreams and plans have skyrocketed, which situation is more relevant in the Indian context. A job in a Traditional bank or a major PSU is not at-tractive as in the past due to the presence of new sectors like IT, BT etc. A placement in an IT or related industry is consid-ered a privilege in today’s society.

Perceived relational satisfaction means Traditional banks employees’ perception on relational satisfaction when they compare themselves to their counterparts in MNC’s, New Generation Banks, IT professionals, Entrepreneurs etc on the ground of financial rewards, other incentives, job security, Social Status etc … Traditional Banks are explained as all the commercial banking companies in private and public sector, which existed in India prior to 1991.

Dr. Sumathy and Dr. K. Prabakar (2007) reveals that Income level and employment opportunities for young persons have risen in the IT, ITES and BPO where salaries are generally higher by about 20 to 30%. This made a comparison of bank employees with MNCs and new generation banks lead to low level perception in relational satisfaction

As per the Equity theory of Adams3, the perceptions of what constitutes a fair ratio of inputs and outputs by comparing our own situation with another in the market place as we see it, will influence the motivation level and job satisfaction of indi-vidual.

Adams’ Equity Theory further pointed out that people see themselves crucially the way they are treated in terms of their

surrounding environment, team, system, etc - not in isolation - and so they must be managed and treated accordingly.

Objectives of this studyObjective of this study is to understand the perceived rela-tional satisfaction of employees in Traditional banks when compared to jobs in other sectors.

Methodology of the studyThis paper examines how financial rewards, other incentives, job security, Social Status, Personnel contacts etc operate with the employees of Traditional banks. It also studies how they perceive themselves when compared to their counter-parts in MNC’s, New Generation Banks, IT professionals, En-trepreneurs etc.

The researcher collected primary data through survey ques-tionnaire. A seven point Likert scale was used and following issues are raised in the questionnaire.

· What extent this job provides better individual outcome compared with MNC’s

· What extent this job provides better individual outcome compared with New Generation Bank.

· What extent this work provides better individual outcome compared with working abroad.

· What extent this job provides a better individual outcome compared with running own business.

· Satisfaction with overall individual outcome from this job.

Universe of the studyAll employees belonging to clerical and above categories in the banking sector of Kerala constitute the Universe of the study.

Sampling DesignAll public and private sector banks with more than a hundred branches in Kerala are taken for the study. The researcher uses ‘Stratified random sampling method’ to determine the sample size for the current research .Total sampling size is 250.

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PARIPEX - INDIAN JOURNAL OF RESEARCH X 97

Banking Statistics of KeralaAs on 31 March 2007 there were 51 Commercial Banks with 3667 Branches in the State. This is including 6 State Bank group, 19 Nationalised Banks, 24 other commercial Banks and 2 Regional Rural banks (RRBs). As on 31 March -2007, a total of 43454 employees work in commercial banks in Kerala of which 15211 belong to officer category and 19671 to the clerical cadre. The rest are subordinate staff.

· Survey questionnairePrimary data was collected from 250 employees belonging to officer and clerical cadres of Traditional banks through a Survey questionnaire.

Analysis of dataThe data collected is further classified on the basis of age, experience, educational qualification, gender, ownership, and area of the bank for further analysis.

The Statistical tools of Chi-Square Test, Percentage analysis, Arithmetic Mean are used for analysis of the data5.

Impact of technological changes on perceived relational sat-isfaction Perceived relational satisfaction means position of Traditional banks Employees, as they perceived themselves when they compare almost similar position in MNCs, New Generation Banks etc…

Table 1: Perceived relational satisfaction of employees

Perceived Relational Satisfaction Frequency PercentDissatisfied 15 6.0Neutral 39 15.6Satisfied 71 28.4Highly Satisfied 125 50.050% of the respondents are highly satisfied with their current individual outcomes when they compared to employees of MNCs, New Generation Banks etc.

Fig.1: Perceived relational satisfaction of employees.

A seven point scale is used to measure the relational satis-faction of employees of the Traditional banks towards their job when they compare themselves with similar other jobs in MNC’s,New Generation Banks, working abroad or running their own business.

Score 7 stands for highly satisfied and 1 represents least satisfaction. Five indicators are prepared to understand the perceived relational satisfaction of employees.

Table 2: Relational satisfaction of employees towards their job when they compare themselves with similar other jobs.

Indicators Total score mean SD

1 This job provides better individual outcome compared with MNC’s etc... 1307 5.2 1.6

15

39

71

125

0

20

40

60

80

100

120

140

Dissatisfied Neutral

2 This job provides better individual outcome compared with New Generation Bank.

1247 5.0 1.7

3This job provides better individual outcome compared with working abroad.

1165 4.7 1.8

4This job provides a better individual outcome compared with running own business.

1228 4.9 1.8

5 Satisfaction with overall individual outcome from this job. 1383 5.6 1.5

Average 1266 5.0 1.7

Overall perceived relational satisfaction score is 1266, indi-cating that perceived relational satisfaction is positive. The overall Mean and Standard deviation are 5.08, 1.68 respec-tively.

The indicator, ‘satisfaction with overall individual outcome from this job’ shows a high score of 1383 with mean of 5.6. The factor, 3 registered low score of 1165 with a mean of 5.6.A comparison of the present position of employees with new generation banks shows a total score of 1274 with mean of 5.0.

Perceived relational satisfaction and demographic variables.

Table 3: Perceived relational satisfaction of employees and Employees Designation.

n(%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Employees Designation*

Officer 133(53.2) 14(93.3) 18(46.2) 39(54.9) 62(49.6)

Clerk 117(46.8) 1(6.7) 21(53.8) 32(45.1) 63(50.4)*p-value<0.05

Chi-square Test is used to assess the association between the perceived relational satisfaction and Employees designa-tion among the employees of Traditional banks in Kerala. The Chi-square value is 11.22, which is significant at 0.05 levels. From this it is inferred that the Perceived relational satisfac-tion and Employees Designation are associated. Clerical staff enjoys more relational satisfaction than officers.

Table 4: Perceived relational satisfaction of employees and ownership pattern of bank.

n(%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Ownership of BankNS

Public Sector 132(52.8) 11(73.3) 25(64.1) 37(52.1) 59(47.2)

Private Sector 118(37.2) 4(26.7) 14(35.9) 34(47.9) 66(52.8)

NS-Not Significant

Chi square test used, to understand the relationship be-tween the perceived relational satisfaction of employees and ownership pattern of banks. The Chi-square value is 6.123, which is not significant at 0.05 levels. Hence it is inferred that the perceived relational satisfaction of Employees and ownership pattern are not associated in Traditional banks in Kerala.

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98 X PARIPEX - INDIAN JOURNAL OF RESEARCH

Table 5: Perceived relational satisfaction and age of the em-ployees

n(%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Age of the Employees*Upto 35 years 51(20.5) 6(40.0) 10(25.6) 21(29.6) 14(11.3)

36-45 years 55(22.1) 0(0.0) 8(20.5) 12(16.9) 35(28.2)46-55 years 143(57.4) 9(60.0) 21(53.8) 38(53.5) 75(60.5)

*p-value<0.05

Chi-square test is used to analyse the relationship between the perceived relational satisfaction and Age of the Employ-ees. The Chi-square value is 18.11, which is significant at 0.05 levels. From this it is inferred that the perceived rela-tional satisfaction and age of the Employees are associated. Perceived relational satisfaction is very high among the em-ployees of 46 - 55 age groups.

Table 6: Perceived relational satisfaction of employee’s and education level.

N (%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Level of EducationNSDegree 127(50.8) 12(80.0) 18(46.2) 33(46.5) 64(51.2)Post Graduate 96(38.4) 1(6.7) 14(35.9) 29(40.8) 52(41.6)

Others 27(10.8) 2(13.3) 7(17.9) 9(12.7) 9(7.2)

NS-Not Significant

Chi-square test used to know the relationship between the perceived relational satisfaction of Employees and level of education. The chi-square value is 11.055, which is not signifi-cant at 0.05 levels. It is inferred that the perceived relational satisfaction of Employees and level of education are not as-sociated among the employees of Traditional banks in Kerala.

Table 7: Relationship between Perceived relational satisfac-tion of employees and gender

n (%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Gender DifferenceNSMale 170(68.0) 10(66.7) 28(71.8) 50(70.4) 82(65.6)

Female 80(32.0) 5(33.3) 11(28.2) 21(29.6) 43(34.4)

NS-Not Significant

Chi-square test is used to understand the relationship be-tween the perceived relational satisfaction and Gender. The chi-square value is 0.79, which is not significant at 0.05 lev-els. It is seen that the Perceived relational satisfaction and Gender are not associated among the employees of Tradi-tional banks in Kerala.

Table 8: Perceived relational satisfaction of employees and Experience

n(%)Total250(100.0)

Dissatisfied15(100.0)

Neutral39(100.0)

Satisfied71(100.0)

Highly Satisfied125(100.0)

Work ExperiencesNS<5 years 63(25.2) 5(33.3) 9(23.1) 26(36.6) 23(18.4)

5-10 years 58(23.2) 1(6.7) 9(23.1) 17(23.9) 31(24.8)

10-15 years 94(37.6) 6(40.0) 17(43.6) 18(25.4) 53(42.4)

15-20years 35(14.0) 3(20.0) 4(10.3) 10(14.1) 18(14.4)NS-Not Significant

Chi-square test is used to assess the relationship between the perceived relational satisfaction and Work experience. The chi-square value is 13.14, which is not significant at 0.05 levels. It is inferred that the perceived relational satisfaction and Work Experience are not associated among employees of Traditional banks in Kerala.

Findings and conclusion1. Majority of the employees are satisfied with their individual

outcomes when compared to employees of MNCs, New Generation Banks etc.

2. The perceived relational satisfaction is positive. 3. The employees are satisfied with the overall outcome of the

job and do not compare themselves below par with jobs abroad and similar positions in new generation banks.

4. There no association with Perceived relational satisfaction and Employee relationship.

5. Perceived relational satisfaction and Employees Designa-tion are associated.

6. There is no difference in perceived relational satisfac-tion between the employees of public and private sector banks.

7. The perceived relational satisfaction and age of the Em-ployees are positively associated. That shows that higher age groups have more relational satisfaction than lower age groups.

8. Perceived relational satisfaction and level of education are not associated.

9. There is no association between perceived relational satis-faction and Gender.

10. There is no relationship between the perceived relational satisfaction and Work Experience.

REFERENCES

1. Drucker, P. (1957), Landmarks of Tomorrow, Harper & Brothers, New York, NY. | 2. Sumathy Venkatesan, Dr. and K. Prabakar Raj Kumar, Dr. (2007), Retail Banking in India –A holistic Approach. Management Trends, Vol: 4, No 1, Oct 2006 – March 2007. | 3. Adams, J.S. (1965). Inequity in Social Exchange. Adv. Exp. Soc. Psychol. 62:335-343. | 4. Government of Kerala, Banking and Finance, www.kerala.gov.in,20/10/2008 | 5. Guptha.S.C.Fundementals of Statistics [Sixth revised and Enlarged Edition],Himalaya Publications House,Mumbai-40004.

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