20/09/2016 India at Leisure: Media, Culture and Consumption in the New Economy1 | The Indian Medialogue
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The Indian MedialogueMedia Polic | Media Reearch | Media tudie
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The firt da of the two da international conference – ‘India atLeiure: Media, Culture and Conumption in the New conom’ –organized the Centre for Culture, Media & Governance (CCMG),Jamia Millia Ilamia, India, and chool of Art, Univerit of Waikato,New Zealand, touched upon ome of the pivotal concern permeatingthe media econom and it rapid tranformation.
The inaugural eion egan with Mr Viodh Partharathi, CCMG,extending formal welcome to the dignitarie preent – honouraleVice Chancellor of Jamia, Prof Talat Ahmed, H Amaador Grahame
10 FeThi entr wa pulihed onFeruar 10, 2015 at 9:45am. It’ filed under MediaMarket, Media Polic andtagged Adrian Athique,Alam riniva, AnuhiAgarwal, Arul George caria,Awin Punathamedkar,indu Menon, iwajit Da,Capital Formation, Centrefor Theoretical Phic,Children’ Media Ue, Delhi,Devi Leena oe, DouglaHill, Grahame Morton, IIToma, Indian AnimationIndutr, IndutrialDnamic, Jawaharlal NehruUniverit, Jawhar ircar,
India at Leiure: Media, Cultureand Conumption in theNew conom-1
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20/09/2016 India at Leisure: Media, Culture and Consumption in the New Economy1 | The Indian Medialogue
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Morton, High Commiioner of New Zealand and hri Jawhar ircar,CO, Praar harati.
He alo extended a warmwelcome to theparticipant.Prof Adrian Athique,Chair, chool of Art, Univeritof Waikato, riefl delineatedthe viion ehind the event andit hitor.
Prof iwajit Da, Director, CCMG, JamiaMillia Ilamia, who wrapped up thepreliminar introduction, pointed out thatthe preent conference wa the 3international one conducted Centre forCulture, Media & Governance in the currentacademic ear, 2014-15.
Kauhik haumik, KeralaiteMulim houehold, Londonchool of conomic andPolitical cience, Maraa,media-deprived children,MICA, National LawUniverit, Nehat Quaier,New conom, NewZealand, Pirac in the IndianFilm Indutr: Copright andCultural Cononance, Praarharati, Prof Talat Ahmed,Ravina Aggarwal, ameerManchanda, hakuntalaanaji, hihir Jha, onaliharma, T.T. reekumar,Univerit of Michigan,Univerit of Otago,Univerit of Waikato,Viodh Partharathi.ookmark the permalink.Follow an comment herewith the R feed for thipot.
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20/09/2016 India at Leisure: Media, Culture and Consumption in the New Economy1 | The Indian Medialogue
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Guet of Honour, H Amaador Grahame Morton,expreed hi pleaure in eingale to witne and e part of amanifetation of academic co-operation etween India andNew Zealand.
hri Jawahar ircar, whodelivered the opening addre,flagged ome of the keconcern regarding the
exponential growth of mediaeconom vi-a-vi culture,cenorhip and conumption.While commenting on changingmedia pattern, he treed onhow culture called for contantrenewailit.
The chair, Prof Talat Ahmed,talked aout how theconference would enale thecollation of ueful informationfrom different part of the
world which could, in turn, e ued Indian cholar. He treed onthe neceit of eing open to uch initiative and pointed out howthe Comolog and Atrophic Reearch Group, Centre forTheoretical Phic, Jamia Millia Ilamia, had received the Viitor’Award for ‘Reearch’, thu reflecting the Univerit’ commitment toencourage and foter new reearch and excellence in academia.
The firt panel of the da titled ‘Capital Formation’ rought togetherinciive and exciting work on the political econom of the mediaindutr. The firt paper wa Dr Dougla Hill, Univerit of Otago,
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New Zealand, on ‘India’ conomand the Role of Off-hore Finance’.He dicued the trend and logic ofoff- hore financing within thecurrent media econom whiledemontrating how different mediaector could e undertood emploing conceptual tool drawnfrom dicipline uch a econom,geograph and developmenttudie.
The next paper titled ‘A Den ofNetwork: Ownerhip Model ina Cale MO’ Alam riniva,enior Journalit, AnuhiAgarwal and Devi Leena oe,Programme xecutive at Maraa,a media and art collective,provided the pecific example ofameer Manchanda’ Den groupand it emergence a one of themajor MO ( Multi temoperator) in the countr. Mr.riniva in hi preentation
carefull mapped out the trategie utilied the group to enure itacendance – in the proce demontrating how a tud on mediaownerhip needed to e laered taking into account the varinginorganic growth trategie ued mot of the plaer. Dr. AwinPunathamedkar, Univerit of Michigan, Ann Aror, ended the eion preenting on the dicoure of “corporatization” that ha markedthe tranformation of the oma film indutr. The tranition, DrPunathamedkar contended, wa not the eamle narrative a it wapopularl projected to e ut one that wa often conteted and
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challenged. While talking aoutthe ignificance of diggingdeeper into culture of capitaland the preence of co-exitingheterogeneou capitalitpractice within ollwood, heunderlined the neceit of arigorou anali of maller datapool.
Dr Ravina Aggarwal, FordFoundation, who wa the chair,
wrapped up the eion after arief Q&A, highlighting how theeion foregrounded theneceit of comparativereearch, increaeddocumentation andinvetigation.
The econd eion on ‘IndutrialDnamic’, which convened afterlunch, wa chaired Dr. Kauhikhaumik, Jawaharlal NehruUniverit, New Delhi.
Dr. hihir Jha, IIT oma, whilepreenting on ‘xamining DigitalCompetencie within thentertainment Indutr’, talkedaout the neceit of movingfrom the traditional reourceaed framework to one thatwa more oriented toward‘dnamic capailitie’, o a to
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promote competenc around digitalization.
Dr. Arul George caria, NationalLaw Univerit, Delhi, whoelaorated on how piracinteracted with the law, drewupon hi recent ook Pirac inthe Indian Film Indutr: Coprightand Cultural Cononance. Hefocued on the regulator iue
around pirac and the iue of copright vi-à-vi the powerful filmindutr.
The third paper onaliharma, Jamia Millia Ilamia,titled ‘Growing Frame Frame:The Indian Animation Indutr inthe Value Chain’ provided anextenive picture of the geneiand growth of the Indiananimation indutr. he talkedaout the challenge faced the indutr in thecontemporar and propoed for a detailed and rigorou evaluation ofthe ame in order to facilitate adequate intervention.
The third and final panel of the da chaired Dr. iwajit Da,Director, Centre for Culture, Media & Governance rought quetion ofconumption and leiure to the fore.
The firt paper ‘eond Conumption and Technolog: ocial Cla andChildren’ Media Ue’ touched upon pattern of media ‘ue’ or ‘nonue’ children. Dr. hakuntala anaji, London chool of conomicand Political cience, in her preentation highlighted the importantditinction etween media-rich and media-deprived children. Drawingon her in-depth qualitative interview, he argued how media ue and
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meaning wa ignificantl inflected varing parameter with cla a theeminal factor.
Prof. Nehat Quaier from Departmentof ociolog, Jamia hed light on thetheoretical deate around the notionof leiure and it criticalit incontemporar time. Hi paper
‘Conuming Leiure not o Leiurel: New Political conom of Leiure’illuminated on how the ocial location of leiure rendered it fluidwhile alo highlighting how the new political econom of deiredefinitivel marked the undertanding of leiure.
Dr. indu Menon concluded the da’ eion with an inightful paperon ‘Ilamic Home Film in Kerala and Middle at: TrannationalGeographie of Ilamic Popular Culture’ – co-authored her and Dr
T.T. reekumar, MICA,Ahmedaad. The paperextenivel delierated on theIlamic home-film movementand it location within the re-imagination of the moralgeograph of the KeralaiteMulim houehold in thecontext of contemporar gloaland local political and ocialdevelopment retructuringfamil, gender and conjugalrelation.
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