India Country Profile - Robert Gordon University · 2011-10-06 · India Country Profile the...

IndiaCountry Profile

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IndiaCountry Overview

The Republic of India with its population in excess of 1 billion (and a workforce approaching 500 million) is a prospering free market economy (especially in the manufacturing and service [process outsourcing] industries) which is recovering well post global recession due in part to its strong internal markets (8.6% GDP real growth in 2010).

The India economy is still dominated by agriculture (accounting for over 60% of all employment) but this is declining with the rapid growth of manufacturing (especially textiles) and service industries (finance/banking, IT, and business process outsourcing), pharmaceuticals (medical consumables) is another significant growth industry. ‘Sunrise’ industries such as mobile phones/technology, internet (IT services), and luxury retail consumables are also growing fast (if hampered by India’s risk adverse investment culture).

The phenomena of ‘brand culture’ is all consuming in Indian society and extends to personal branding as a human being with individuals often facing significant pressure to access the right profession, to get a job with the right company in the right sector/industry from family, community and the individual themselves. Branding is now a critical factor in graduate / professional recruitment in India.

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Job Market

Benefit of a UK qualification

A graduates personal brand can be significantly enhanced by the achievement of a UK based education which is highly respected by Indian society. Despite India’s own developing higher education system there is a perceived shortage of ‘business’ or ‘soft’ professional (applied) skills in home grown Indian graduates. The mix of practical (applied) and theoretical teaching from a UK university often means returning graduates can perform and establish themselves in job much quicker than Indian home graduates. Returning graduates can also compete well against home graduates from the top Indian Institutes of Management / Technology.

Critical is the graduate’s ability to understand, develop and market their own personal brand effectively to Indian employers who may not necessarily understand what you can bring to their organisation – you need to be clear on the added value you can bring to bear in the organisation and job.

Returning graduates often perform well in securing employment with organisations who have established (or developing) UK (or other English speaking countries) markets. Ability in English, both written and spoken is highly valued especially if enhanced through real work experience in an UK organisation with native English speakers as colleagues and clients. (Many graduates only full appreciate their enhanced English skills on return home.)

Indian employer perceptions

Recent research (by AGCAS) suggest that over three quarters of Indian recruiters of graduates would only progress ‘in country’ applications therefore the advice would be to take advantage of any trips home to connect with employers – employers are often concerned that applications to work back in India form the UK are very much a second choice for the graduate.

Indian employers may not be familiar with the UK education system and the quality of its graduates and may require considerable marketing of the brand to become interested. This is especially so when the graduate market back in India is flooded with home educated graduates.

Recruitment processes (although similar to the UK) are often very rigid and traditional (clearly outlined on company websites) with clear emphasis on educational achievement (even down to detailing individual modules) and real related work experience, emphasising hard technical skills. Returning graduates need to lay bare their academic achievements from their UK studies.

Through the recruitment process little emphasis is placed on soft skills and unrelated work or voluntary experiences – however business managers (not recruiters) recognise that these soft skills are the key to success in performing in the job which highlight a disconnect between recruitment practices and the needs of industry and commerce.

Indian employers also perceive returning graduates as having too high expectations in relation to starting point in an organisation and in terms of salary. They also perceive them as removed from the Indian work ethic where home/leisure is the important factor in the work life balance ratio. Indian employers also comment on ‘job hopping’ antics of returning graduates where their preference is form medium to long term commitment. Part of a returning graduate’s job search strategy would be to challenge these perceptions.

Where are the opportunities / key industries?

Today’s dynamic Indian economy holds significant opportunity for both home educated talent and returning UK educated graduates. With many Indian graduates form UK universities being attracted back home by the new and developing opportunities India’s growth economy can provide (often now as a first choice employment destination).

• Agriculture / Processed food productsIndia now produces a surplus in food grain production through improved mechanisation and modernisation

• Built Environment (architecture, planning, infrastructure, construction)Infrastructure improvement is a key priority for the Indian Government to sustain economic development and to tackle rural disadvantage (schools, hospitals, power supply etc)

• Finance and BankingDespite the global downturn in finance long term prospects for high skilled, experienced staff to work in corporate finance, commercial and investment banking, consulting and general management/administration remain high

• EducationElevating standards in India’s education system and international reputation at all levels requires an increased demand for both teaching and administrative staff – participation in higher education especially is growing fast by Indian home students as well as being an destination of choice for international students

• EnergyIndia’s economic and social development goes has been accompanied by a huge increase in India’s demand for power. Securing energy supply and developing a national power is a critical priority for India. Power generation and infrastructure along with oil and petro chemical products production have increased dramatically

• Health/Medical & Life SciencesAlong with pharmaceutical product production and retailing and the development of heath insurance India’s heath care system has seen considerable investment. Realising opportunities for researchers, medical professionals, scientist and administrators.

• ICT and software developmentPerhaps the faster growing arm of the Indian economy with a reputation of being a world leader in the servicing outsourcing banking, telcoms, insurance and other business services. India itself is one of the biggest consumers of ICT on the planet and has a developing reputation for research and development – demand is high for skilled IT professionals, web designers and business consulting and marketing professionals in this industry.

• Manufacturing & TextilesManufacturing in India is extremely diverse from small scale (often family orientated) production of handicrafts to large global mass production concerns demand for engineers, designers, managers, sales/marketing and supply chain professionals is high

Business DirectoriesThe following directories may help you identify key Indian and international organizations operating in the key sectors outline above.

• Kompass (http://gb.kompass.com)

• Shine (http://info.shine.com/Industry/1.aspx)

• Wikiadedia (searcg for ‘list of organisations in India’) (http://

en.wikipedia.org/wiki/Main_Page)

http://gb.kompass.com

http://info.shine.com/industry/1.aspx

http://en.wikipedia.org/wiki/Main_Page)

http://en.wikipedia.org/wiki/Main_Page)

Application Letter

Applying for Jobs

In order to enhance their employability whilst studying in the UK, students would do well to maintain and develop their personal and professional networks in India. In the extremely fast paced Indian economy the economic landscape you left only 1.5 to 2 years ago may have moved on significantly. You should also be aware of the diverse difference in relation to economic growth, opportunities, culture and traditions across India’s regions.

You should for example keep in contact with your tutors form your undergraduate degree along with your classmates, perhaps joining the British Councils Alumni Association or similar network. Additionally if you travel home during your studies for whatever reason, make the most of these trips to refresh your knowledge of the home graduate labour market, to network, attend recruitment fairs and make employment enquiries – it is not just a holiday! The wider you can extend your network in India the more chance you will have in marketing your brand to potential employers. Being formally or informally introduced to the ‘right people’ in organisations is key activity in securing employment.

Make use of commercial ‘placement agencies/consultancies’ in the main cities – these organisations will likely have the insider knowledge of where to look and how to apply for the best local opportunities – it is advisable to register with these organisations well before your return to India

What do employers want – skills and competencies

Skills most desired and in demand by Indian recruiters are: a positive attitude, respect and conflict avoidance, technical expertise (engineering, finance, legal, supply chain, IT, etc), strong communication (including strong English skills) and negotiation skills, multi disciplinary team work and leadership potential.

The application letter

The use of application letters or indeed cover letters to accompany a CV or application form has all but disappeared from the routine application/recruitment process in modern day India. Far more common is self presentation of your CV at ‘walk in’(*) type interviews or via online application processes.

Application/cover letters may be use in more traditional companies and also if you are applying from out with India and therefore can not attend and present yourself at ‘walk-in’ interviews.

The letter’s format would be very much like the standard application/cover letter used here in the UK – no more than one side of A4 with 3-4 key concise paragraphs – first paragraph outlining the reasons for application, second and third covering key academic and work experience connections to the job (detailing specific modules and achievements as well as key work responsibilities), the final paragraph expressing hope for a follow up personal conversation/meeting with the company.

*’Walk-in’ recruitment – organisations hosting walk-in type recruitment event typically use major national and local media to publicise these events and also typically promote the event via local recruitment agency and consultants – see later sections for links.

The curriculum vitae (CV)/résumé

As with application/cover letters your CV for the Indian market is quite similar to the expected norm in the UK – no more than two pages, opening with an Objective/Mission type statement which is clear and concise and related to the job (avoid being overly ambitious in this statement). This statement sets the scene for the CV in the absence of an introductory cover letter.

Any professional work experience should take precedence over educational experience in the layout of the document. Full details of the job (duties/responsibilities as well as specific achievements in job and any project work) and the company (name, address, job title and dates of employment) are required.

With regard to education this section should be quite detailed and focused on key modules, grades (GPA’s etc), projects and additional academic achievements/awards, etc. Remember Indian employers pay close attention to the hard functional skills you have acquired through your studies. You should start with your current qualification and work backwards to include your senior high school.

Additional training and qualifications, where relevant to the job or company being applied for, should also be included.

Additional skills (such as IT and [international] languages) should also be included as well as any other relevant experiences such as voluntary work, elected positions, sports, community and other organised activities.

It is not recommended that you would include a detailed Skills Profile section in your Indian CV- where you would map your connection to the soft skills. If you wish to highlight your soft skills you should try to incorporate them in the work experience and/or other information such as volunteering etc.

Indian employers will also expect at the end of the CV a list of personal details such as fathers/family name, marital status, dependent children, passport number and regional (Indian) languages spoken. Note that this information is not required when applying for UK based positions.

Digital applications

Digital (online) applications are increasingly popular and becoming the main stay of recruitment in large to medium scale organisations. Close attention to detail is required when completing forms and applicants must remember that this is a formal business communication and this should be reflected in the approach to completing the form and the style in which you reply to questions.

Information on completing application forms for the Indian market is very similar to completing application forms for the UK and you are advised to access our general information on application forms when preparing to complete form for Indian companies.

If sending your CV as an email attachment to apply for a job or to enquire about job possibilities you should, as the body text of the email, compose a short concise introduction to the purpose of your email. We recommend that you take your lead in composing this message from the information above in Application letters.The job interview & preparation

As with all interviews, preparation is the key to success, review your CV and/or application

form – what did you say about yourself in relation to this specific job? Think about the types of questions you may be asked – how can you provide more detail and value added to the information you have provided in your application? What are the skills required for the job and what is the clear purpose of the job? Research the company well – what messages are they trying to say about themselves via their website etc.

Think about how you can evidence your experience (academic and work) against the skills required to carry out the duties of the job. Also consider what you want to ask them about the job and the company to ensure they see you are well motivated.

The interview process is similar to the UK and the resources available in the Careers Centre will help you prepare effectively for both interviews in the UK and India. However be prepared to be challenged as to why you wish to return and work in India as some employers may perceive this as your second choice objective and a failure to succeed in getting a job in the UK.

Remember to adhere to formal business, social/cultural and religious customs with regard to your behaviours during the interview – always pay due respect to the senior people you meet as part of the interview process and remember to use people’s professional titles and formal names. If unsure how to behave in the interview situation (level of formality etc) – take your lead from the behaviours of the interviewers and replicate their approach.

Additional General Information Links - India

www.agcas.org.uk/agcas resources/203-India-Visit-A-Report-on-the-AGCAS-and-NASES-

PMI2-Visit-to-India AGCAS India study visit

www.ibeg.org India Brand Equity Foundation

www.indiaenvironmentalportal.org.in India Environment Portal

http://knowledge.wharton.upenn.edu/india India Knowledge

http://nases.org.uk/files/minisites/2745/careers%20guide%20india.pdf

NASES Country Guide (India) for International Students

www. prospects.ac.uk/india_job_market.htm Prospects Country Guide (India)

www. educationuk.org/India India network for UK alumni

Book/Article:

Return to India:

One Family’s journey to America and back.

Special Report published by Indian Knowledge Wharton (2007)

(pdf - http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4236 )

http://www.agcas.org.uk/agcas

http://ibeg.org

http://indiaenvironmentalportal.org.in

http://knowledge.wharton.upenn.edu/india

http://nases.org.uk/files/minisites/2745/careers%20guide%20india.pdf

http://www.prospects.ac.uk/india_job_market.htm

http://www.educationuk/org/India

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4236

Online recruitment and vacancy websites:

Vacancy Sources

• www.alltimejobs.com

• www.babujobs.com

• www. careerage.com

• www.careerindia.com

• www.clickindia.com/jobs

•

• www.jobsahead.com

• www.jobsdb.com

• www.jobstreet.com/

• www.monsterindia.com/

• www.naukri.com/

• www.naukriguru.com/

• www.placementindia.com/

• www.timesjobs.com/

(search location = India)

Recruitment/Placement Agencies (national):

• Adecco India

• Kelly Services India

• Manpower India

For local/regional agencies try for listings:

• www.placementindia.com

• http://explore.oneindia.in/industry/

recruitment/recruitmentagencies

• www catalogs.indiamart.com

Social networking sites (India):Social networking is an increasingly important part of a wider job search strategy and is used by both students / graduates to promote themselves to companies and key individuals as well as companies identifying possible recruit’s through the site – some sites have inbuilt job search facilities to connect job seekers and employers directly. Many site also have mini guides on how to use the site effectively for job search purposes.

• www.brijj.com • www.orkut.com • www.siliconindia.com

Social networking sites (global):

• www.ecademy.com• www.efactor.com • www.facebook.com • www.linkedin.com• www.myspace.com

• www.plaxo.com • www.ryze.com • www.spoke.com• www.ziggs.com

Local media /newspapers in India:

• Kidon Media Link – links to a wide selection of national, regional and local media sources in India which may carry local job adverts

• Paperboy - links to a wide selection of national, regional and local media sources in India which may carry local job adverts

Key newspaper to look for:

• The Asian Age

• The Deccan Herald (South India only)

• The Economic Times• The Hindu• The Indian Express• The Times of India

Magazines:

• Businessweek• India Today• The Sunday Indian

http://www.alltimejobs.com

http://www.babujobs.com

http://www.careerage.com

http://www.careerindia.com

http://www.clickindia.com.jobs

http://www.javajobs.com

http://www.jobsahead,com

http://www.jobsdb.com

http://www.jobstreet.com/

http://www.monsterindia.com/

http://www.naukri.com/

http://www.naukriguru.com/

http://www.placementindia.com

http://www.timesjobs.com/

http://www.adecco.co.in

http://www.kellyservices.co.in

http://www.manpower.co.in

http://www.placementindia.com

http://explore.oneindia.in/industry/recruitment/recruitmentagencies

http://explore.oneindia.in/industry/recruitment/recruitmentagencies

http://catalogs.indiamart.com

http://www.brijj.com

http://www.orkut.com

http://www.siliconindia.com

http://www.ecademy.com

http://www.efactor.com

http://www.facebook.com

http://www.linkedin.com

http://www.myspace.com

http://www.plaxo.com

http://www.ryze.com

http://www.spoke.com

http://www.ziggs.com

http://www.kidon.com/media-link/in.php

http://www.thepaperboy.com/

Business Directories

The following directories may help you identify key Indian and international organizations operating in the key sectors outline above.

• Kompass

• Shine

• Wikiadedia (list of organisations in India)

Careers / Graduate Fairs:

Many major locations in India have a vibrant Graduate Careers/Recruitment Fair scene to allow major employers to network with potential recruits – this is often an extension of the ‘walk-in’ interview. The vocational focus of fairs may vary and the services on offer can be diverse between fairs – for example some will have workshops for CVs etc. Key Site for more information on fairs include

• www.afairs.com AFAIRS fairs and conventions

• www.bvents.com/event/304732-the-guardian-summer-graduate-fair 2010 & 2011 pages

• www.infobase.com/events/category/jobs-and-career-trade-shows.php Infobase job and careers events

• http:iitjobsdelhi.blogspot.com/ A site with job prospects for recently graduated students

• www.lynchpinindia.com Lynchpin international education and career fairs

• www.naukrihub.com/job-fairs Naukri Hub job fairs

• www.timesjob.com/candidate/jobfair/jobfair.jsp Times Jobs multi industry job fairs

Students/Graduates

• Must start work on job search and career planning as soon as your arrive in the UK

• Your plans should include both jobs here in UK as well as back home in India (and global opportunities) – do not consider a return home as second choice or ‘failure’ – if you perceive it that way, employers will too.

• Register with Indian recruitment agencies (e.g.naukri.org) at least 3 months prior to going home

• Build your brand – recognise and be willing to promote the positive brand of your institution.

• Sell qualifications and related education experiences hard through CV and application forms – less emphasise on the employability skills – capitalise and promote strongly any paid graduate level work experience.

• Target multinationals and joint venture organisation – more likely to recognise and value UK experience

• Be realistic with regard to salary and start point with in any organisation

• Be ready to re-adapt to Indian work culture – work life balance (much more in favour of the work element – in fact work life balance is an alien concept in India), on call 24/7

• Join Indian alumni/student associations – if none in institution then set one up.

• Take every opportunity to update and enhance your network both here in the UK and at home capitalise on social media opportunities to remain connected

• Explore emerging markets (global and Indian regions) – if not securing employment in UK where else in world and in India would you work before having to go back to your home base location – esp. think of locations which are meaningful market for the Indian economy both internally and externally .

Top Tips

http://gb.kompass.com

http://info.shine.com/industry/1.aspx

http://en.wikipedia.org/wiki/main_page

http://www.afairs.com

http://www.bvents.com/event/304732-the-guardian-summer-graduate-fair

http://www.infobase.com/events/category/jobs-and-career-trade-shows.php

http://iitjobsdelhi.blogspot.com

http://www.lynchpinindia.com

http://www.naukrihub.com/job-fairs

http://www.timesjob.com/candidate/jobsfair/jobsfair.jsp

www.rgu.ac.uk/careersTel: 01224 262110Email: [email protected]

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