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India shopping rewards - Loyalty and New Customer Program

Date post: 10-May-2015
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India Shopping rewards, fondly called ISR, was launched on the 6th August 2012. Initially launched in the financial capital of the country (read Mumbai), it plans to benefit the customers across 20 cities over the next 6 months and covering the whole of India over the next 2 years. ISR is simply aimed at extending wholesome benefits every time you shop. The one line brief to the team was to create a Customer Reward Program that delivers instant, wholesome rewards for every purchase. With a Reward Coupon earned by you for every purchase, we give you a new reason to shop. So go ahead and indulge yourself in that ultimate shopping experience. Reward your Shopping, instantly and every time.
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Empower | Enable | Expand An Invitation to Grow Your Brand to Next Level…!!
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Page 1: India shopping rewards - Loyalty and New Customer Program

Empower | Enable | Expand

An Invitation toGrow Your Brand to Next Level…!!

Page 2: India shopping rewards - Loyalty and New Customer Program

We enable ‘brands…

become ‘Smart Brands’

Page 3: India shopping rewards - Loyalty and New Customer Program

We believe smartness is not incidental

GrowBrands is in the business of making brands grow up to become smart brands

and once there, stay smart with consistent effort

Page 4: India shopping rewards - Loyalty and New Customer Program

Our efforts drive your brand for…

• New Acquisitions: Have a continuous stream of new

customers coming into the fold

• Repeat Business: Keep having customers come back !

• Consumer Experience: Delighting the customers in a way

that:o Spreads word of mouth like fire in the jungle

o Expands the consumer proposition beyond the product

Smart Brands keep winning in these 3 spaces, as regular brands keep losing here

Page 5: India shopping rewards - Loyalty and New Customer Program

We enable you to enhance your business with:

• Increased ROI – Increased Business sustenanceo High Footfalls – Higher Conversion

o Higher Ticket size per conversion

o Significant Reduction in deep discounting schemes

• Higher Visibility – Enhanced Brandingo Your Brand is seen as trendy & in tune with consumer lifestyle

o Your Brand is visible along with A+ Brands

Intelligent investments on marketing!!

Page 6: India shopping rewards - Loyalty and New Customer Program

Having Millions of High spending premium customers & Select brands in

each category of spends

GrowBrands has put together a UniqueCollaborative Marketing Program

for a Profitable & Sustainable future of Smart Brands

Page 7: India shopping rewards - Loyalty and New Customer Program

×Not just a another Loyalty program×Not just another Reward program

India’s first collaborative marketing platform for

Accelerated Customer Acquisition Enhance footfallsProduct Demos - Test Rides Sales conversionIncreased ROIBusiness sustenance

Page 8: India shopping rewards - Loyalty and New Customer Program

How this program will operateCustomer is initiated and benefitted to keep spending with ISR

Brands

Approaches billing. Is enrolled into India Shopping Rewards.

KYC is recorded.

Welcome to India

Shopping Reward. Enjoy

Receives a welcome message and a unique membership number on her mobile.

MOBILE COUPON

Go ahead and redeem this

coupon at over 20 partner brands. For

details

Receives a cash mobile coupon (5% ~ 10% of the value of

purchase)

This coupon can be redeemed with any of the 25 partner brand

Store at R-City mall and other places.

Customer walks into a partner brand outlet, makes a purchase.

Page 9: India shopping rewards - Loyalty and New Customer Program

Example

Customer buys Jewellery for Rs.1 lakh Gets a M-coupon worth Rs.5,000/- Jewellery Co. funds this incentive 5% (Rs.5,000/-) with ISR

Customer buys Fashion Stuff for Rs.5500/-

Redeems M-coupon worth Rs.5,000/- and gets M-coupon

worth Rs.550/-

ISR credits Rs5,000 to Fashion brand

Fashion brand banks the10% incentive Rs.550/- with ISR

Customer buys Cinema Ticket/ Food at the Mall for Rs.600/-

Redeems M-coupon worth Rs. 550/- and gets M-coupon worth Rs.150/-

ISR passes the banked Rs.550/- to Cinema/ Food brand

Cinema/Food brand banks 25% incentive (Rs.150/-) with ISR

Never Ending Cycle

Page 10: India shopping rewards - Loyalty and New Customer Program

What is the opportunity for Brands?

Give the Prospects personal experience of your products

- Higher Store Footfalls: Incentivize Showroom visits

- Higher Conversions

Give Bonus Incentive on Purchase of Products

• Enhances Brand Equity

• Enhance the Bottomline by reducing the regular discounts

Page 11: India shopping rewards - Loyalty and New Customer Program

What is the opportunity for Customers?

As a customer you get CASH BACK on the brands of your choice

- Double Delight: Low Cash Flow & Cash Back on Full Value

- Wholesome & Assured Cash Back : 5% to 10%

- No Plastic, No Paper : Mobile Wallet

Easy enrollment process

- Buy into any partner brand stores

- Missed Call on 092122 08899

- Log on and register on www.indiashoppingrewards.in

Page 12: India shopping rewards - Loyalty and New Customer Program

Every Customer coming to your outlet with a M-coupon is a New Customer being Acquired by ISR program and is the loyal customer of some other brand and generating increase of your business.

Your COST TO ACQUIRE is Less than any ATL or BTL activity

• Towards Management and operating fees for ISR

o Back-end software management for M-Coupons and tracking of rewards

o Customer service call centre for all queries and support

Management Fee applicable only on INCREMENTAL SALES i.e. when we cause a member of INDIA SHOPPING REWARDS to spend at your store.

Pay per Performance

Page 13: India shopping rewards - Loyalty and New Customer Program

Delighted Customers = Higher Consistent Profitability

We enable you in achieving following goals:

Enhance ROIs

Have Focused Marketing Activities

Enhanced Brand Equity

Engage Customers to

buy

Higher Customer Retention

Acquire Credible Customers

Turnover&

Profits!!

a

Page 14: India shopping rewards - Loyalty and New Customer Program

Some of Brand Partners

Page 16: India shopping rewards - Loyalty and New Customer Program

Next Steps:

Principal Alignment : 2 days

Commercial Agreement : 7 days

Execution Plan with Timelines : 15 days

•Launch with participating outlets : 30 days

Page 17: India shopping rewards - Loyalty and New Customer Program

Enabling you to enjoy enhanced Customer Flow +

Brand Experience & Loyalty + Enhance Revenue + Increase Profit &

Rewrite a few rules of marketing

Thank you

Page 18: India shopping rewards - Loyalty and New Customer Program

Growing Brands… Delighting Humanity


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