Date post: | 10-May-2015 |
Category: |
Business |
Upload: | neeraj-kapoor |
View: | 830 times |
Download: | 2 times |
Empower | Enable | Expand
An Invitation toGrow Your Brand to Next Level…!!
We enable ‘brands…
become ‘Smart Brands’
We believe smartness is not incidental
GrowBrands is in the business of making brands grow up to become smart brands
and once there, stay smart with consistent effort
Our efforts drive your brand for…
• New Acquisitions: Have a continuous stream of new
customers coming into the fold
• Repeat Business: Keep having customers come back !
• Consumer Experience: Delighting the customers in a way
that:o Spreads word of mouth like fire in the jungle
o Expands the consumer proposition beyond the product
Smart Brands keep winning in these 3 spaces, as regular brands keep losing here
We enable you to enhance your business with:
• Increased ROI – Increased Business sustenanceo High Footfalls – Higher Conversion
o Higher Ticket size per conversion
o Significant Reduction in deep discounting schemes
• Higher Visibility – Enhanced Brandingo Your Brand is seen as trendy & in tune with consumer lifestyle
o Your Brand is visible along with A+ Brands
Intelligent investments on marketing!!
Having Millions of High spending premium customers & Select brands in
each category of spends
GrowBrands has put together a UniqueCollaborative Marketing Program
for a Profitable & Sustainable future of Smart Brands
×Not just a another Loyalty program×Not just another Reward program
India’s first collaborative marketing platform for
Accelerated Customer Acquisition Enhance footfallsProduct Demos - Test Rides Sales conversionIncreased ROIBusiness sustenance
How this program will operateCustomer is initiated and benefitted to keep spending with ISR
Brands
Approaches billing. Is enrolled into India Shopping Rewards.
KYC is recorded.
Welcome to India
Shopping Reward. Enjoy
Receives a welcome message and a unique membership number on her mobile.
MOBILE COUPON
Go ahead and redeem this
coupon at over 20 partner brands. For
details
Receives a cash mobile coupon (5% ~ 10% of the value of
purchase)
This coupon can be redeemed with any of the 25 partner brand
Store at R-City mall and other places.
Customer walks into a partner brand outlet, makes a purchase.
Example
Customer buys Jewellery for Rs.1 lakh Gets a M-coupon worth Rs.5,000/- Jewellery Co. funds this incentive 5% (Rs.5,000/-) with ISR
Customer buys Fashion Stuff for Rs.5500/-
Redeems M-coupon worth Rs.5,000/- and gets M-coupon
worth Rs.550/-
ISR credits Rs5,000 to Fashion brand
Fashion brand banks the10% incentive Rs.550/- with ISR
Customer buys Cinema Ticket/ Food at the Mall for Rs.600/-
Redeems M-coupon worth Rs. 550/- and gets M-coupon worth Rs.150/-
ISR passes the banked Rs.550/- to Cinema/ Food brand
Cinema/Food brand banks 25% incentive (Rs.150/-) with ISR
Never Ending Cycle
What is the opportunity for Brands?
Give the Prospects personal experience of your products
- Higher Store Footfalls: Incentivize Showroom visits
- Higher Conversions
Give Bonus Incentive on Purchase of Products
• Enhances Brand Equity
• Enhance the Bottomline by reducing the regular discounts
What is the opportunity for Customers?
As a customer you get CASH BACK on the brands of your choice
- Double Delight: Low Cash Flow & Cash Back on Full Value
- Wholesome & Assured Cash Back : 5% to 10%
- No Plastic, No Paper : Mobile Wallet
Easy enrollment process
- Buy into any partner brand stores
- Missed Call on 092122 08899
- Log on and register on www.indiashoppingrewards.in
Every Customer coming to your outlet with a M-coupon is a New Customer being Acquired by ISR program and is the loyal customer of some other brand and generating increase of your business.
Your COST TO ACQUIRE is Less than any ATL or BTL activity
• Towards Management and operating fees for ISR
o Back-end software management for M-Coupons and tracking of rewards
o Customer service call centre for all queries and support
Management Fee applicable only on INCREMENTAL SALES i.e. when we cause a member of INDIA SHOPPING REWARDS to spend at your store.
Pay per Performance
Delighted Customers = Higher Consistent Profitability
We enable you in achieving following goals:
Enhance ROIs
Have Focused Marketing Activities
Enhanced Brand Equity
Engage Customers to
buy
Higher Customer Retention
Acquire Credible Customers
Turnover&
Profits!!
a
Some of Brand Partners
Next Steps:
Principal Alignment : 2 days
Commercial Agreement : 7 days
Execution Plan with Timelines : 15 days
•Launch with participating outlets : 30 days
Enabling you to enjoy enhanced Customer Flow +
Brand Experience & Loyalty + Enhance Revenue + Increase Profit &
Rewrite a few rules of marketing
Thank you