Date post: | 19-Jun-2015 |
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Business |
Upload: | vishal-gondal |
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NASSCOM – Innovation Awards
Indiagames Ltd.
Indiagames – Defining Characteristics
Our innovation Complex!
It’s a simple story!
What is Games on Demand (GoD)?
Massive TV, Print, Radio Advertising
Users came to website to sign-up & play
Pathetic Conversions < 1%
We were stressed!
We started thinking…hard
Gaming Audiences in India
Real Gaming Audiences in India
India is techsavvy
Most Indians are Technophobic
Most Internet users are afraid
We gave them our ears
All they needed was a some help…
A crack team was put together
Solution : Gaming Ambassadors
Promote, Educate, Guide
Where do we find the Doot’s
BPOoooooooh
BPO jobs are ….
We got the experts…DOOT
Pilot in Mumbai
DOOT -Online, Phone, Email, Chat
Doots got India Gaming!
Conversion = 64%
Doots bane Kadam Kadam ke Saathi
English is very phunny language!
200 Doots in Bhopal & Indore
Next Phase TN, UP, AP, Punjab
Small Towns Big Market
Target
Big Picture - NASSCOM
What is the innovation?
What is the innovation?
Takeaway Menu…
BPO Tadka – DOOTs to evangelize gaming
Masala Garlic Bread – Local language & small town
Family Dosa – More Jobs
No Bheja Fry – Gaming Try
Chak De Gaming