Date post: | 22-Nov-2014 |
Category: |
Social Media |
Upload: | surge-social-media-consulting |
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HIGHLIGHTS:
• HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank last month.
• AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.
• Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.
• Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.
• ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months
Rank Company name
SSI SCORE (June’14)
SSI SCORE (May’14)
1 HDFC Bank 80 682 ICICI Bank 77 763 Yes Bank 66 894 Axis Bank 65 58
5 Kotak Mahindra Bank 45 45
6 SBI Bank 43 327 IDBI Bank 34 398 Citibank India 24 25
9 Standard Chartered Bank India 15 19
MOST SOCIAL BANKS (INDIA)
SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month
PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
BANK BUZZ
SCOREFACEBOOK
SCORETWITTER SCORE
OVERALL SCORE
HDFC Bank 92 67 68 80ICICI Bank 83 90 50 77Yes Bank 58 67 82 66Axis Bank 67 92 36 65Kotak Mahindra Bank 42 33 65 45SBI Bank 50 33 40 43IDBI Bank 33 42 26 34Citibank India 25 45 0 24Standard Chartered (India) 17 25 0 15
ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra
SBI
5,7
80
14,3
07
4,9
33
4,2
51
1,3
93
492
407
16,8
01
22,6
96
4,9
02
16,2
56
3,4
68
2,9
67
928
16,3
79
6,1
50
8,9
62
18,8
76
2,7
51
2,8
46
5,6
65
April '14 May '14
SOCIAL MEDIA BUZZ OF BANKS IN THE LAST 3 MONTHS
EARNED VS OWNED MEDIA BREAKUP010,00020,00030,00040,000
9,313
8,431
1,686
3,867
1,231
2,467
2,049
273
Earned me...
0 2,000 4,000 6,000 8,000 10,000 12,000
7,066
10,445
4,464
5,095
1,615
3,198
702
497
Owned Media
Share of mentions of brands on social media (Owned media and earned media breakup), June 2014
HDFC BANK HAS THE HIGHEST SHARE OF VOICE
30%
26%
14%10%
9%
5%
4%
HDFC ICICIAxis Bank Yes BankSBI Kotak MahindraIDBI Citibank IndiaStandard Chartered India
Share of mentions of brands on social media (Owned + earned media), June 2014
In terms of social media mentions, Top 3 firms cover 70% of the buzz
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,0000
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
ICICI BANK, AXIS BANK & HDFC BANK WERE THE LEADERS ON FACEBOOK
Performance of Indian banks on Facebook, June 2014Bank Industry, India, Source: Simplify360
Size of the bubble represents the percentage of engaged fans to the total fans on the page
LEADERS
PEO
PLE
TA
LKIN
G A
BO
UT
NO. OF FANS
2,9
36,4
83
629,3
04
2,3
63,8
46
2,2
19,2
41
801,0
44
203,6
11
86,6
79
281,9
62
582,4
38
2,9
66,1
91
872,7
19
2,4
05,3
10
2,2
21,3
03
801,2
16
208,4
93
290,6
61
287,1
27
585,7
36
3,0
09,9
89
927,2
98
2,5
05,7
18
2,2
31,1
51
811,2
17
221,3
99
306,8
63
300,6
75
594,3
57
April '14 May '14
FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS
ICICI BANK HAS THE HIGHEST SHARE OF FANS ON FACEBOOK
28%
23%20%
9%
7%
5%
3% 3% 2%
ICICI Axis BankHDFC Yes BankIDBI Citibank IndiaSBI Standard Chartered
IndiaKotak Mahindra
Share of fans on Facebook, June 2014
Size of the bubble represents the number of tweets sent from the official twitter handle
YES BANK IS THE UNDISPUTED LEADER ON TWITTER
LEADERS
0 50,000 100,000 150,000 200,000 250,0000
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Followers
Me
nti
on
s
Performance of Indian banks on Twitter, June 2014Bank Industry, India, Source: Simplify360
ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra
SBI
13,5
62
166,1
26
7,8
62
13,3
36
10,9
60
100,1
11
2,4
1613,8
57
204,7
97
8,0
65
13,5
36
11,0
02
100,0
57
6,4
21
14,3
62
211,2
89
8,7
27
14,4
75
10,7
14
100,0
34
11,6
81
April '14 May '14
TWITTER FOLLOWERS IN THE LAST 3 MONTHS
Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration.
Total 9 banks were considered in the analysis. A total of 62 thousands social media conversations analyzed in June.
Geography considered: IndiaPeriod of analysis: June 1 to June 30, 2014
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