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ESSENTIALS OF BUSINESS ESSENTIALS OF BUSINESS ENVIRONMENTENVIRONMENT
Chapter 1BUSINESS AND ITS
ENVIRONMENT – AN INTRODUCTION
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An IntroductionLearning ObjectivesLearning Objectives
The nature and scope of businessThe nature and scope of business Shortlist characteristics of contemporary business Define vision, mission and goals of business Describe criticisms of business Understand the nature of environment Understand the process of environmental analysis Suggest a suitable organisational arrangement for
scanning the environment.
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An IntroductionCharacteristics of Indian Business
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An Introduction
Commodity Czars
Company Product Annual Capacity Rank
Mittal Steel Steel 70 million tonnes 1Birla Viscose Viscose fibre 251,850 tonnes 1Basell (Chatterjee/Access)* Polypropylene 8 million tonnes 1Reliance Industries Polyester 1.8 million tonnes 1Hero Cycles Cycles 5.2 million units 1Essel Propack Laminated Packaging 4 billion units 1Bharat Forge Forgings 102,900 tonnes 2Moser Baer Optical media storage 2.5 billion units 3Hero Honda Two-wheelers 2.6 million units 1Jubilant Organosys Pyridine 22,500 tonnes 2
Orchid Chemicals Cephalosporin 1,100 tonnes 5
*Deal yet to be concluded
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An Introduction
Business Objectives Business Critics
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An Introduction
Environmental Factors and their Features
Himalaya Publishing HouseEssentials of Business Environment
K. Aswathappa
Chapter 1Business and Its Environment
– An Introduction
Environment of Business Linkages among the Stages