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ESSENTIALS OF BUSINESS ESSENTIALS OF BUSINESS ENVIRONMENT ENVIRONMENT Chapter 1 BUSINESS AND ITS ENVIRONMENT – AN INTRODUCTION
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Page 1: Indian Business

ESSENTIALS OF BUSINESS ESSENTIALS OF BUSINESS ENVIRONMENTENVIRONMENT

Chapter 1BUSINESS AND ITS

ENVIRONMENT – AN INTRODUCTION

Page 2: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An IntroductionLearning ObjectivesLearning Objectives

The nature and scope of businessThe nature and scope of business Shortlist characteristics of contemporary business Define vision, mission and goals of business Describe criticisms of business Understand the nature of environment Understand the process of environmental analysis Suggest a suitable organisational arrangement for

scanning the environment.

Page 3: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An IntroductionCharacteristics of Indian Business

Page 4: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An Introduction

Commodity Czars

Company Product Annual Capacity Rank

Mittal Steel Steel 70 million tonnes 1Birla Viscose Viscose fibre 251,850 tonnes 1Basell (Chatterjee/Access)* Polypropylene 8 million tonnes 1Reliance Industries Polyester 1.8 million tonnes 1Hero Cycles Cycles 5.2 million units 1Essel Propack Laminated Packaging 4 billion units 1Bharat Forge Forgings 102,900 tonnes 2Moser Baer Optical media storage 2.5 billion units 3Hero Honda Two-wheelers 2.6 million units 1Jubilant Organosys Pyridine 22,500 tonnes 2

Orchid Chemicals Cephalosporin 1,100 tonnes 5

*Deal yet to be concluded

Page 5: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An Introduction

Business Objectives Business Critics

Page 6: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An Introduction

Environmental Factors and their Features

Page 7: Indian Business

Himalaya Publishing HouseEssentials of Business Environment

K. Aswathappa

Chapter 1Business and Its Environment

– An Introduction

Environment of Business Linkages among the Stages


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