INDIAN BUSINESS

HOUSE GODREJ

PRESENTED BY – SONALI SARKARANUSHREE GANGULY

ADNAN SIDDIQUISANDEEP DWIVEDI

NILAKSH RAJPUROHIT

INTRODUCTION

HISTORY

VISSION & MISSION

MANAGEMENT OF GODREJ

ORGANIZATION STRUCTURE

KEY STRENGTH

KEY SUCCESS FACTORS

ACHIVEMENT

CSR ACTIVITIES

SWOT ANALYSIS

CONCLUSION

INTRODUCTION

Indian company , based in Mumbai. Deals in wide range of products: appliance, furniture, security solutions, health care, cut sourcing services, etc.

HISTORY FOUNDER: Ardeshir Godrej

FOUNDED IN: 1897

MISSION & VISION MISSION: Mission is to operate a new

business which capitalizes on the Godrej brand and corporate image of reliability and integrity.

OBJECTIVE: is to delight its customer both in India and abroad.

VISSION: it’s business to be globalized rapidly and to enrich the quality of life everyday everywhere.

MANAGEMENT OF GODREJ

MD'S

Sales

Technical

promotion of Product

Operation level

Base level management

KEY STRENGTH ESTABLISH BRAND NAME Diversified business model Ability to identify new business

opportunities Widespread selling and distribution

network Experienced Management Team

KEY SUCCESS FACTORS – FAMILY BUSINESS MODEL

Trust helps in reducing costs and attrition   Small, nimble, and quick to react

Godrej context

ACHIEVEMENT

In 1897, Godrej Introduced the first lock with lever technology in India.

In 1902, Godrej made the first Indian safe. In 1920, Godrej made soap using vegetable oil,

which was a huge hit with the vegetarian community in India

In 1955, Godrej produced India's first indigenous typewriter

In 1989, Godrej became the first Indian company to introduce PUF ( Polyurethane Foam)

Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators (Claim to be validated)

ORGANIZATION STRUCTURE

CSR ACTIVITIES In 1920, founder Ardeshir Godrej gave a

donation of Rs.2 laths to the Tilak Swaraj Fund –for upliftment of the downtrodden

25% of the shares of the Godrej Group’s holding company Godrej &Boyce are held in a trust that invests back in the enviornment , healthcare and education.

SWOT ANALYSIS

CONCLUSION At last would like to conclude that Godrej

has successfully completed its 113 years , it is reaffirmed from the fact that it is one of the most famous and reliable brand in the country . With a motto “ We care the quality of your life”.