of 10
7/25/2019 Indian pharmacy market
1/10
Pricing Medicines: Profits,
Patents, and poor customers
By:
Group 2
Abhishek Anand (PGP05002)
Hrishikesh Das (PGP05020)Kapil Kukreja (PGP05022)
Sreekant (PGP05095)
Avisek Das (PGP0511)
7/25/2019 Indian pharmacy market
2/10
!"st deter#ine the pri$e
is a #%th &es' but $"st is "ne " the i#p"rtant a$t"r in deter#inin
the pri$e
*an% "ther a$t"rs als" pla% r"le in deter#inin thepri$e+
A t"p d",n $al$ulati"ns has t" be d"ne t" deter#ine the
pri$e in a spe$ii$ internati"nal #arket
Hen$e the $"#panies enerall% "ll", #arket based
pri$in rather than $"st based pri$in
7/25/2019 Indian pharmacy market
3/10
-a$t"rs ae$tin pri$e
variati"ns
!"st !"#petiti"n
Pur$hasin P",er
.u%er/s .ehavi"r
rreular "r na$$"unted pa%#ents in 3p"rt4#p"rt -"rein 3$hane -lu$tuati"ns
7/25/2019 Indian pharmacy market
4/10
ndia 6he phar#a$% " the ,"rld+ H"#e t" "ver 00 #illi"n pe"ple
,h" live "n S 71 per da%+
ndian Patent a$t 1980 Pr"$ess patents "nl%+
sin everse nn"vati"n' dru #anua$turers $an devel"p drus
that ,"uld $"st 100 ti#es #"re in SA at a #u$h $heaper pri$e+
6he .i *a$ nde3 and PPP $"ntributi"n brins ndia vs SA at :34:+53+
Health nsuran$e s$he#es like ;ba#a$are have $aveats that "ne $an
et #edi$al $"verae r"# $ertain desinated h"spitals "nl%+
!ase in p"int
*C!s tend t" i#p"se e3"rbitant a#"unt " pri$e t" earn
hih pr"its+
*"re"ver' everreenin results in *C!s t" #aintain the
use " la, and related reulat"r% pr"$esses t" e3tend their
hih rent4earnin intelle$tual pr"pert% rihts+
S"' "r l", in$"#e #asses t" a$$ess the dru' !"#puls"r%
li$ensin ives the p""r patients the a$$ess t" the drus+
6his d"es n"t #eans that $"#panies inventin the pr"du$tsh"uld suer l"ses' but sh"uld $"#e up ,ith a pr"per pri$e
#e$hanis# keepin in #ind the hu#anitarian aspe$t
7/25/2019 Indian pharmacy market
10/10
THANK YOU