Date post: | 15-Aug-2015 |
Category: |
Sports |
Upload: | asia-sponsorship-news |
View: | 32 times |
Download: | 2 times |
why IPLSince its launch in 2008, the IPL has generated growing
mainstream popularity.
“IPL teams play Twenty20, a faster-paced game that has attracted younger fans and billions of dollars in corporate sponsorship.”- deccanherald.com
“The mix of players from around the cricketing world is what has worked wonders in making it popular not only in India but also other cricket loving nations.”- cricket.sporting99.com
Season 1 Season 2 Season 3
0.47 million Views Avg. rise by an eye-catching
Season 4
1.5 million Views 90%
3.3 million Views0.85 million Views
Cricket fans worldwide areincreasingly searching for IPL
Search insights show that the appetite for IPL has increased annually since it began in 2008, with the biggest increase in 2011 at 61%
IPL ON indiatimes.com(ipl.indiatimes.com)
0.17 millionPeople watched it
2.6 millionViews Generated
30 MinutesAverage Time Spent
IPL ON indiatimes YouTube channel(youtube.com/indiatimes)
People watched it Views Generated
0.7 million0.09 million
800M people visit YouTube every monthWith YouTube as our partner we reach-out close to half the people on the Internet, globally!
World Class Video Streaming Experience– DVR Functionality, 16:9 HD Adaptive Streaming
Innovative Player Features– Picture-in-picture, Multiple Camera Angles,
– Cue points, On-the-fly highlights
Social Experience– Watch with Friends, Live Discussion,
– FB/Twitter integration, SMS integration
Integrated Scoreboard– Live scores, Ball-by-ball commentary,
– Charts/Statistics,
The Product Features
The Packages
Display Video Inventory Branding / Logo
Deliverables
Categories of Sponsors
Display Video Inventory Branding / Logo
Deliverables
Categories of Sponsors
Main Sponsor - Australia targeted
Deliverables:
• Fixed banner (Size: 300x100) will be placed on the IPL Homepage for entire activity period. 100% SOV.
• Pre rolls – 1 million committed impressions will be given to the main sponsor (15 sec spot)
• Mid rolls – max of 2 spots per match and total of 2 million impressions (15sec spot)
• 0.5 million standalone banners across TIL network
• Video on demand pre rolls - impressions are 0.3 million
• Video on demand banners – impressions are 0.25 million across Network
Total Investment – US$ 50,000