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Currency Symbol forIndian Rupee

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The design philosophy of the symbol is derivedfrom the Devanagari script, a traditional scriptdeeply rooted in our Indian culture. Thesymbol also seamlessly integrates the Latin

script which is widely used around the world.This amalgamation traverses boundaries acrosscultures giving it a universal identity, at thesame time symbolizing our cultural values andethos at a global platform.

Simplicity of the visual form and imagerycreates a deep impact on the minds of thepeople. And makes it easy to recognize, recalland represent by all age groups, societies,religions and cultures.

Design Philosophy

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The symbol is designed using the Devanagariletter Ra and Roman capital letter R. Theletters are derived from the word Rupiah inHindi and Rupees in English both denote the

currency of India. The derivation of letters fromthese words conveys the association of thesymbol with currency rupee.

The symbol straightforwardly communicatesthe message of currency for both Indian and

foreign nationals. In other words, a directrelationship is established between the symboland the rupee.

Direct communication

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The use of Shiro Rekha (the horizontal topline) in Devanagari script is unique to India.Devanagari script is the only script whereletters hang from the top line and does not

sit on a baseline. The symbol preserves thisunique and essential feature of our Indianscript which is not seen in any other scriptsin the world. It also clearly distinguishes itselffrom other symbols and establishes a sign ofIndian origin. It explicitly states the Indianess

of the symbol.

Shiro Rekha

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The two horizontal lines with an equal negativewhite space (imaginary space) between themcreate a foreground and background effectof three strips (tricolor). The strips subtly

represent the tricolor of our Indian national flagflying at the top.

Tricolor

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The horizontal lines also denote the arithmeticsign equal to. For a common man, a quickindicator of his/her countries economy is thecomparison of currency values. In other words,

a countries economy is defined with respect tothe currency value.

One always compares once economy (currencyvalue) with the other nations currency, it isalways relative to the other. The arithmetic

sign denotes that relationship of comparison ofcurrency values. The equality sign also signifiesa balanced economy, our economy should besecured and stable forever.

Equality sign

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The symbol is designed in harmony with theother existing currency symbols of the world.It forms a part of the family and at the sameretaining its individuality. It does not stand

out radically but is in unison with othersymbols. This uniformity establishes a clearunderstanding and association of the symbolwith currency across the globe.

Harmony in design

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The interplay of letter Ra and R makes itcomprehendible for both local and globalpeople. Familiarity of the visual formaccentuates the recognition of the symbol and

quickly registers in the peoples mind. It alsomakes the sign very easy to adapt.

Familiarity of visual form

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The symbol is designed with minimal of threestrokes. The simple and clean form gives it ahigh recall value and strengthens its legibility.It also makes it very easy to write, construct,

reproduce and design.

Embedding Devanagari and Latin script makesit convenient to write for both national andinternational users.

Simple form

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The symbol is easy for the Devanagari andLatin type designers to design. Similarity ofform with letters Ra and R makes the symboleffortless to design.

Design

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The symbol works very well with inverse color.It does not affect the legibility of symbol evenat smaller sizes.

Reverse effect

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The left inclination of the letter Ra is visuallybalanced using the two horizontal strokesinclined on the opposite direction. Both thevisual forces are balanced to make the symbol

stable and firm. The symbol stands on a singlestroke without any imbalance.

Balance

NumeralsThe symbol naturally blends with the Arabicand Devanagari numerals.

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The symbol for paisa can also be designedusing the same concept. It would be inharmonious with the proposed rupee symbol asone family.

Symbol for Paisa

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The symbol can be easily reproduced usingvarious mediums. It can be applied or printedon any surface without losing its visual form. Itis highly legible even at smaller sizes.

Applications

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