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THE SYMBOL

The symbol of LG is the face of future. The letter “L” and “G” in a circle symbolizes world, future, youth, humanity & technology.

SLOGAN

"Life's Good" represents LG's determination to provide delightfully smart products that will make your life good.

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Brand ambassador: Akshay Kumar, Abhay dewol, Genelia D'Souza, John Abraham etc…

Price : competitive price

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LG BRAND IDENTITY:- The brand of LG is delightfully smart. LG strives to

enhance the customer’s life and lifestyle with intelligent features, institutive functionality and exceptional performance.

The brand platform:- The LG brand is composed of four basic elements – o Value o Promise o Benefits o Personality

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The Brands core Value that never changes . Trust Innovation People Passion The benefits that are consistently delivered to the

customer includes Reliable products Simple design Ease of use Extraordinary Experience

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Personality describes the human characteristic that are expressed to the customer through:

· Trustworthy,

· Considerate

· Practical,

· Friendly

Product Leadership We are focusing on six development areas to become the product

leader.

1. New Machine

2. Reliability

3. Conventional Installation

4. Environment Friendly Product

5. Low Noise & Vibration

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STRATEGIES ADOPTED BY THE COMPANY:-

1. Foster working environment-5S Environment 2. Fast execution is key to success 3. Transparent and fast communication-open

communication 4. Update market -knowledge –Demographics 5. Win –Win relationship with the trade partners 6. Customer is the king 7. Be in touch with the market (70% Market, 30%

Office). 8. Plan and Execute annual marketing Calendar-Time

to market 9. Display share of 50% -to get 50% consumer share.

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Brand ambassador: Amir khan, Priyanka Chopra…

Tag line: Imagine the Possibilities

Samsung means: "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.

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Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.

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Strategies Adopted by Samsung :

To enhance the brand value of Samsung, the following points were kept in mind :

Establishing identity of the brand.

Cost involved in Brand repositioning.

Reaction from competitors.

Strategies adopted in pricing.

Research and development.

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punch line/tagline:- Like no other/Made to Imagine

Brand ambassador: deepika paducone, kareena kapoor, MS dhoni, hritik roshan…

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Tagline::

Maruti Suzuki - Way of Life

DZire - The Heart Car

Maruti SX4 - Men are Back

Maruti Swift - You're The Fuel

Ritz - Live The Moment

A-Star - Stop @ Nothing

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Continued..

Maruti EECO - Happiness Family Size !

WagonR - For the Smarter Race

Maruti Gypsy -There is a Gypsy in everyone

Omni - Fits All

Estillo - Take a Fresh View of Life

Alto - Lets Go.

Maruti 800 - Change your Life

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Brand Ambassador::

Maruti Suzuki has appointed actor R.

Madhavan as the brand face for WagonR (2012).

Madhavan was considered a right fit

after analyzing his future ventures and prospects and the brand objectives of WagonR.

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Brand equity::

Maruti Suzuki Tops NM Incite India’s Social Media Brand Equity Ranking Q2 2012 .

Despite buried in deep private troubles, Maruti Suzuki India emerged out to be the most trusted brand in the country according to a recent study.

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Brand awareness and Brand Recall

Highest among all automobiles in india

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Tagline: “Hamara bajaj“

Recent punch line “ inspiring

confidence”

Jingle - " naye bharat, ki nayi

tasveer“

Bajaj tries to convey the feelings of "indianness" through its Tagline and jingle.

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Brand Ambassador::

Bajaj used concept of " definitely male”

Bajaj always known for its ads without well known brand ambassadors.

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Color and Patent::

Bajaj used - black, blue, red, & silver color.

Patent- dtsi techonology, exhausTEC technology.

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Brand Elements:

Tagline: Jindagi Ke Sath Bhi, Jindagi Ke Baad Bhi

Color: yellow and Blue

Brand Ambassador: They followed “common man” concept

(Source: Slide share.com, Wikipedia)

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Exploration and production- towards being a global energy major

Petrolium refining and market- Meeting Basic energy needs

Petrochemicals Global petrochemical player

Textiles- Most Modern Textile mills

Retails- reinventing Consumers Experience.

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Airtel Core Services

Airtel Prepaid, Airtel Postpaid, Airtel Roaming, Strong Network Coverage. Instant Balance and Validity Enquiry, Voice Mail Short Message Service (SMS), Multi-media Messaging Service (MMS), Airtel Live, Hello Tunes, Easy Billing, Electronic Clearing System, General Packet Radio Service, Call Management Services, Conference Call, Missed Call Alert, Credit Limit, Total Cost Control

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Airtel Augmented Services: Customer call base, Backward flow of easy transactions, Online recharges, Recharging other accounts.

Supplementary Services of Airtel: Internet, Caller tunes, Wallpapers, Airtel dish tv , Sponerships , Live cricket news, Health tips

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