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IndiaSocial summit 2012 twitter analysis by team blogworks

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IndiaSocial Summit 2012 evoked a fair amount of buzz and conversations online generating over 6000 messages between Jan-April 2012 (of which over 3800 were shared between 2-4 April 2012 – the event duration). Here is a part of the report we prepared for our internal assessment.
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| All content copyright | All content copyright Helping create brands for the future Topic: IndiaSocial Summit 2012 Twitter Impact report Duration:1 January 9 April, 2012 April 14, 2012
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Page 1: IndiaSocial summit 2012   twitter analysis by team blogworks

| All content copyright | All content copyright

Helping create

brands for the

future

Topic: IndiaSocial Summit 2012 Twitter Impact report

Duration:1 January – 9 April, 2012

April 14, 2012

Page 2: IndiaSocial summit 2012   twitter analysis by team blogworks

Methodology Source – Radian6

Keywords tracked

• #IndiaSocial12

• #IndiaSocial

• “IndiaSocial Summit” OR “IndiaSocial Summit 2012” OR “India

Social Summit” OR “India Social Summit 2012”

• IndiaSocialSummit OR Indiasocialsummit 2012 OR

indiasocialsummit2012

• “India Social”

Tweets referring to the summit and its pre-event and post-event

activities were considered as relevant

Report is divided in two parts:

• Pre-event: (1January – 31 March, 2012)

• Post-event: (1 April – 9 April, 2012)

2

Page 3: IndiaSocial summit 2012   twitter analysis by team blogworks

Methodology Source – Radian6

Total Influence Score

• Calculated basis the number of tweets (original or retweet) and

no. of followers by a user

Influence score by activity

• Calculated basis the no of original tweets and retweets by a user

Influence score by Reach

• Calculated basis the no. of followers a user have

3

Note: Influence is

calculated basis the data

captured for reported

duration

Pre-event: (1January – 31

March, 2012)

Post-event: (1 April – 9

April, 2012)

Page 4: IndiaSocial summit 2012   twitter analysis by team blogworks

Key highlights Source – Radian6

Total volume of tweets were 5910 between 1 January – 9 April, 2012:

• Pre-event volume: 1795

• Post-event (including during) volume: 4115

936 Unique users participated between 1 January – 9 April, 2012:

• Pre-event: 294

• During/ Post-event: 768

Total Reach between 1 January – 9 April, 2012 was 2.5 Million:

• Pre-event: 981,711

• During/ Post-event: 1.2 Million

Total Impressions between 1 January – 9 April, 2012 was 10.5 Million:

• Pre-event: 3.3 Million

• During/ Post-event: 7.3 Million

4

Pre-event: (1January –

31 March, 2012)

Post-event: (1 April – 9

April, 2012)

Note: Number of unique

users during report

duration may not match

with the sum of unique

users for pre-event and

post-event

Page 5: IndiaSocial summit 2012   twitter analysis by team blogworks

Key highlights Source – Radian6

Indiasocial was one of the trending topics on Twitter on 3 April 2012.

#indiasocial12 and #indiasocial were the top 10 list of trending topics

Users commented positive about the quality of speaker line-up and

the subjects for various talks

A blog post on LightHouse Insights was the most shared link, followed

by presentation on ‘Social Recruiting’ shared by Gautam Ghosh

Nikhil Kumar Varam (@InkV) was one of the most retweeted authors,

who also had one of the larger share of impact post-event

Rohini Naiyyar (@Kritzlen) was the most retweeted author. She also

shared the maximum number of tweets post-event

Comments shared by Amit Agrawal (@Labnol) during the Masterclass

session by Facebook’s Pawan Varma and Namita Mehra were most

shared tweets

5

Pre-event: (1January –

31 March, 2012)

Post-event: (1 April – 9

April, 2012)

Note: Number of unique

users during report

duration may not match

with the sum of unique

users for pre-event and

post-event

Page 6: IndiaSocial summit 2012   twitter analysis by team blogworks

Volume breakup

By engagement

Source – Radian6

6

Pre-event: (1January –

31 March, 2012)

Post-event: (1 April – 9

April, 2012)

2491, 42%

621, 11%

2798, 47%

Report duration (1January – 9 April, 2012)

Original

Reply

Retweet

1833

658

382

239

1900

898

0 500 1000 1500 2000 2500 3000 3500 4000 4500

Post-event

Pre-event

Page 7: IndiaSocial summit 2012   twitter analysis by team blogworks

3904

1240

124

411

32 143

55 1

0 500 1000 1500 2000 2500 3000 3500 4000 4500

Post-event

Pre-event

Volume breakup

By keyword type

Source – Radian6

7

Pre-event: (1January – 31

March, 2012)

Post-event: (1 April – 9 April,

2012)

#Mention: Where ‘#IndiaSocial’

or ‘#IndiaSocial12’ was

mentioned

Keyword mention: Where

keywords like ‘IndiaSocial

Summit’, ‘India Social’,

IndiaSocial, etc. Were

mentioned

Self: Tweets shared by

@Indiasocial

@Mention: Users mentioning

@Indiasocial in form of Reply,

retweet or @mention in the

tweet

5144, 87%

535, 9%

175, 3% 56, 1%

Report duration (1January – 9 April, 2012)

#Mention

Keyword Mention

Self

@mention

Page 8: IndiaSocial summit 2012   twitter analysis by team blogworks

19,58,756

981711

72,52,890

32,53,984

0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000

Post-event

Pre-event

Reach

Impressions

Reach and

Impressions

Source – Radian6

8

Pre-event: (1January – 31

March, 2012)

Post-event: (1 April – 9 April,

2012) 25,34,118

1,05,06,874

0

20,00,000

40,00,000

60,00,000

80,00,000

1,00,00,000

1,20,00,000

Reach Impressions

Report duration (1January – 9 April, 2012)

Page 9: IndiaSocial summit 2012   twitter analysis by team blogworks

Top authors

Pre-event

Page 10: IndiaSocial summit 2012   twitter analysis by team blogworks

Row Labels

No. of times

authors

content was

retweeted

No. of

Tweets

shared

No of

followers Impressions

Kiruba Shankar

(@Kiruba) 7 1 55790 67,387

Radian6

(@Radian6) 1 1 47370 49,411

Medianama.com

(@medianama) 1 1 40763 42,831

Amit Agarwal

(@labnol) 7 2 23446 53,719

Mahesh Murthy

(@maheshmurthy) 6 1 16610 25,457

Madhavan

Narayanan

(@madversity)

2 4 16073 70,791

Dina Mehta

(@dina) 3 1 12270 19270

Gaurav Mishra

(@Gauravonomics) 6 2 9391 26,951

Gautam Ghosh

(@GautamGhosh) 19 22 8555 234,327

Rajesh Lalwani

(@rajeshlalwani) 117 298 4348 1,581,894

Participation by

influential

authors

Impact (Pre-event)

Source – Radian6

Pre-event: (1January –

31 March, 2012)

Authors sorted by No. of

followers.

10

Page 11: IndiaSocial summit 2012   twitter analysis by team blogworks

Top authors

Post-event

Page 12: IndiaSocial summit 2012   twitter analysis by team blogworks

Row Labels

No. of times

authors content

was retweeted

No. of Tweets

shared No of followers Impressions

Barkha Dutt

(@BDUTT) 10 1 532,391 544,913

Nikhil Kumar

Varma

(@inkv)

99 122 2,829 273,870

Rajesh Lalwani

(@rajeshlalwani) 37 113 4,461 283,678

Madhavan

Narayanan

(@madversity)

60 24 16,351 153,986

Live Mint

(@livemint) 58 28 15,417 117,257

Kiruba Shankar

(@kiruba) 10 7 55,877 185,532

Gautam Ghosh

(@gautamghosh) 49 48 8,644 472,319

Amit Agarwal

(@labnol) 52 3 23,574 120,976

Surekha Pillai

(@surekhapillai) 49 32 12,774 489,705

Ramesh Srivats

(@rameshsrivats) 21 1 35,741 62,205

Top 10 Authors

By impact (Post event)

Source – Radian6

12

Pre-event: (1January –

31 March, 2012)

Authors sorted by No. of

followers.

Page 13: IndiaSocial summit 2012   twitter analysis by team blogworks

Name

No or time content

by author got

retweeted

No. of followers No. of messages

Roohani Nayyar

(@kritzeln) 100 207 168

Nikhil Kumar Varma

(@inkv) 99 2829 122

Geetiga Rustagi

(@geetinga) 80 995 65

Shilpika Das

(@shilpikadas) 65 1481 50

Madhavan Narayanan

(@madversity) 60 16351 24

Amita Malhotra

(@amritochates) 58 1050 94

Live Mint

(@livemint) 58 15417 28

Amit Agrawal

(@labnol) 52 23574 3

Gautam Ghosh

(@gautamghosh) 49 8644 48

Surekha Pillai

(@surekhapillai) 49 12774 32

Top 10 Authors

Most retweeted (Post event)

Source – Radian6

Pre-event: (1January –

31 March, 2012)

Post-event: (1 April – 9

April, 2012)

13

Page 14: IndiaSocial summit 2012   twitter analysis by team blogworks

53

60

32

24

36

58

38

73

5

75

1

3

17

1

5

22

7

1

19

9

2

30

58

56

31

53

42

121

74

0 50 100 150 200

Prashant Rao (@prashy74)

Geetiga Rustagi (@geetiga)

Amit Agrawal (@labnol)

Alakh Sundaram (@alakhsundara…

Ankit Mathur (@mathurankit8…

Amita Malhotra (@amritochates)

Rajesh Lalwani (@rajeshlalwani)

Nikhil Kumar Varma (@inkv)

Mrs. Malkaani (@GyaaniNani)

Roohani Nayyar (@kritzeln)

Original

Reply

Retweet

Top 10

influencers By number of tweets (Post event)

Source – Radian6

Pre-event: (1January –

31 March, 2012)

Post-event: (1 April – 9

April, 2012)

14

Page 15: IndiaSocial summit 2012   twitter analysis by team blogworks

Most shared

content

Post-event

Page 16: IndiaSocial summit 2012   twitter analysis by team blogworks

Original Author Content No. of time

shared

Amit Agrawal (@labnol)

Facebook has 46m users in India and a significant

portion does log out everyday.. Thus logout ads are

coming here as well #indiasocial12

28

Amit Agrawal (@labnol)

When you post something on a Facebook page,

about 16% fans of that page will see that story in

their newsfeed #indiasocial12

22

Ramesh Srivats

(@rameshsrivats)

Yay. We can all be free and uninhibited today. No

one is watching us on Twitter. All the social media

experts are busy in #IndiaSocial12.

21

Madhavan Narayanan

(@madversity)

Journalists no longer live in echo chambers. They

are being scrutinised by more intelligent people -

@sachinkalbag at #indiasocial12

12

Gautam Ghosh

(@gautamghosh)

The presentation I made at #indiasocial12 on Social

Recruiting http://t.co/U6tD1h79 Feel free to RT :) 12

Madhavan Narayanan

(@madversity)

"I don't know what the future holds for the country

three hours from now but we'll hear it from Arnab"-

@suhelseth at #indiasocial12

10

Anuvrat Bhansali

(@AnuvratBhansali)

The content creator should walk in content readers'

shoes before hitting the 'Publish' button.

#IndiaSocial12

9

Live Mint (@livemint)

The future of reputation is all about listening... And

then engaging, says Shivnath Thukral, Essar

#indiasocial12

9

Barkha Dutt (@BDUTT)

Many apologies to @rajeshlalwani for not being able

to make it to #Indiasocial12 Shall await my chance

to be grilled by social media gurus

9

Nikhil Kumar Varma

(@inkv)

I am active on twitter and facebook not just

because I am having fun, but also coz it counts as

editorial R&D - @madversity #indiasocial12

9

Most shared

content Top authors

Post-event: (1 April – 9

April, 2012)

Page 17: IndiaSocial summit 2012   twitter analysis by team blogworks

Speaker/s Shared by Content

No. of

time

shared

Santosh Desai

(@desaisantosh)

Prashant Naidu, Lighthouse

Insights

Santosh Desai Talks About Brands

Of The Future At #Indiasocial12

http://t.co/0rpOVPEe via

@lhinsights

28

Gautam Ghosh

(@gautamghosh) Gautam Ghosh

Social recruiting by Gautam

Ghosh http://t.co/Q29TyxWS 22

Sumit Mehra

(@sumitmehra04)

Prashant Naidu,Lighthouse

Insights

Sumit Mehra Talks About Social

Games At #Indiasocial12

http://t.co/5a02lKm9 #sm

21

Viral Oza

(@viral14)

Prashant Naidu,Lighthouse

Insights

Viral Oza Shares Social Media

Marketing Learnings At

#Indiasocial12

http://t.co/1fSMUpkv via

@LHInsights

12

Shivnath Thukral

(@shivithukral)

Prashant Naidu,Lighthouse

Insights

Shivnath Thukral On The Future

Of Reputation At #Indiasocial12

http://t.co/bT3A3AKX via

@LHInsights

12

Panel talk Deepika Bhardwaj,

Exchange4Media

Panel talk:

Measurement beyond Likes, Fans

& Comments

http://t.co/Gudq3RM8

#indiasocial12

9

Most shared

Sessions

Post-event: (1 April – 9

April, 2012)

Page 18: IndiaSocial summit 2012   twitter analysis by team blogworks

2,3,4 April, 2012

IndiaSocial Summit 2012

Volume flow

Impressions flow

Page 19: IndiaSocial summit 2012   twitter analysis by team blogworks

Share of volume

By sentiment

2,3 and 4 April, 2012

Participants liked the speaker line up and the subjects of their talks, which contributed in share of positive

share of volume. Quotes shared by users from various speaker talks contributed in neutral sentiment.

156, 4% 21, 1%

3615, 95%

2, 0% 6, 0%

Positive

somewhat positive

Neutral

somewhat negative

Negative

Page 20: IndiaSocial summit 2012   twitter analysis by team blogworks

89 84

98

0

20

40

60

80

100

120

0:0

0

1:0

0

2:0

0

3:0

0

4:0

0

5:0

0

6:0

0

7:0

0

8:0

0

9:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

4/2/2012

4/3/2012

4/4/2012

Volume of

unique authors

2,3 and 4 April, 2012

Total 676 unique users shared messages on Twitter between 2 – 4 April, 2012 with an average of 292 each day.

On 4 April 2012, 98 unique users participated between 5:00 PM and 6:00 PM. Maximum participation was

observed on 4 April 2012, followed by 3 April and 2 April.

Page 21: IndiaSocial summit 2012   twitter analysis by team blogworks

Thank you

Blogworks.in

21


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