by

Marita Garcia-Sanchez

Indicators of Academic Delinquencies

as a Means of

Promoting Goodwill

atiram40@yahoo.com

Proven Reasons:

Parent Factor

Personal Factor

Peer Pressures

LOW GRADES

FAILED/ FDA

DROPPED

INC Grades

Issue: Academic

Delinquency among

college students that

affect s the Student-

Teacher Relationship

and connects it to the

need of building

goodwill or Public

Relations.

OBJECTIVES

BRIEFLY DISCUSS THE

INDICATORS OF ACADEMIC

DELINQUENCIES (Parent, PEER,

Personal Factor)

EXAMINE THE CAUSES OF

ACADEMIC DELINQUENCIES

POINT OUT THE POTENTIAL

CHALLENGES OF A MARKETING

COMMUNICATION THAT IS FOCUS

ON GOODWILL BUILDING OF A

Techniques of building and managing relationships; Differences between Marketing and PR; Strategic Communications Planning;Marketing Services VS Communications ServicesCreative Services and Special Events (4 Areas/Divisions)

Vivek Wadhwa (2012)Roland S. Barth (1998)

Exploratory Method- Various Studies 2012-14

Problems on Academic Delinquencies, pressures of work

–Home and School Environment

Content Validation- Comparative Analysis

Students (16) Faculty/staff (12)

Means, frequency-Percentage Counts

214 student respondents on Acad. Delinquencies

61 students; 37 Managers/Staff/Faculty Respondents

Methodology

Results & Discussion

3= INC 73- 74%

2= Low 71- 72%

1= Failed/FDA 70% below

Parent Factor -2nd

Student Personal Factor - 1st

Peer Related Factor -3rd

INC= 80 or

37.38%

Low A G= 58 or

27.10%

Failed= 76 or

35.51%

Indicators of Academic DelinquencyPARENT FACTOR

1. Dependent from Children

2. Limited Knowledge/ skills

3. Alcoholic Parents/ Abuse Children

PEER PRESSURES/ RELATED

1. Involvement in C0-curricular/ Extra curricular led them more to academic delinquencies

2. Classmates/Friends affect time and studies

3.Pressures to Approval in Groups

Causes of Academic Delinquency1. Strict parents

2. Too busy and no time

3. Single parenting

4. Alcoholic/ Dependent

5. Take care siblings,

6. Do household chores

7. Support from other

significant persons

Extent of Reasons and Causes of AcademicDelinquencies

STUDENTS: Home and Family pressures caused student delinquencies

FACULTY : Disagreed in most of the items the students responded

Variables Compared

Faculty ResponsesN Mean SD

Student ResponsesN Mean SD

Mean Diff

Cal t Crit t@ .05

Parents 13 22.15 7.41 214 22.24 4.82 0.09 1.36 Accept

Siblings 13 17.85 2.35 214 19.60 0.25 1.75 3.95 Reject

Significant Persons

13 20.31 3.74 214 20.00 4.09 0.31 17.92 Reject

Reasons of AD are siblings & significant persons: Low Grades, FDA, Dropped, INC Grades

Potential Challenges of Marketing Communication

Implications of PR Plans

1. STUDENT FACTOR-major indicator of Academic Delinquency, FOCUS on

INTERNAL COMMUNICATION; Through the TEACHER - MENTORING- Online

/Offline

2. PARENT FACTOR- subject of EXTERNAL PR COMMUNICATION- Invitational

FORUM First Semester - Orientation on Policies;

Second Semester- OPEN HOUSE or Parents Forum

1. TEACHER- as major player of Internal/External Marketing Communication

2. EXTERNAL PUBLICS- Regular Visit or Community Service

• Consider academic advising inclusive of online means aside from the usual offline mentoring/ advising

• Monitor problems encountered by students, those they considered significant persons

• Connect with parents/ guardians semi annually

• Limit extra curricular activities that affect academics, instead integrate them in classroom settings instead from separating from academic activities

• Develop faculty and employees to use online mentoring/counseling to monitor online activities of students using social media and electronic means

• Create compensation plan that motivates faculty to perform additional counseling/ advising in both online and offline means.

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