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ABS TRACTA

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ness

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ContentsExecutie Su!!ary""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""#

 The C$!%any""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""#

C$r%$rate &'an"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" #

Intr$ducti$n"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" (

Industry"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""(

)issi$n State!ent"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 5

G$a's * +becties""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""5

St$re -$urs"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""6

.$cati$n"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 6

/'$$r &'an""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Business Cyc'es""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Aerae Business 3ay"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Aerae Business 4ee"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Aerae Business )$nth""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Aerae /isca' 7ear""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""

Su%%'y Ana'ysis""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""10

Ca%ita' Budet"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 10

 Tab'e 1 8 Ca%ita' C$st Ex%enditures"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 10

+%eratin Ex%enses""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""11

 Tab'e 2 8 )$nth'y +%eratin Ex%enditures"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""12

Genera' )anaer"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 12

Sa'es * Re%air Sta9"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 1#

Schedu'in""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1#

.ab$ur C$sts""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 1#

 Tab'e # 8 .ab$ur C$st &r$ecti$ns"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1(

 Trainin""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 1(

&r$ducts * Serices"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 15

&ricin""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 15

&r$!$ti$ns"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 16

&'ace""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 16

&$siti$nin, Taretin * Se!entati$n""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 16

S%eci:c )aret Ana'ysis"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1

)aretin Stratey"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1

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Se''in * Adertisin"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1

 Tab'e ( ; )aretin Budet"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1

/inancia' Structure"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" 20

+

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Executie Su!!ary

The Company This ne< uitar %r$ducti$n unit ai!s t$ %enetrate the >$'ata?India !usic and uitar

!aret by $9erin ne< sty'es $@ uitars t$ hunry uitarists at c$!%etitie and

a9$rdab'e %rices" Bein inc$r%$rated, this c$!%any $'ata" 4e

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Intr$ducti$n

Industry The !usica' instru!ent industry in >$'ata c$ers a ast a!$unt $@ area inc'udin

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b$th y$un and $'d

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+%erati$ns &'an

Indische Guitars $'ata, India" Sa'es

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%rice that

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%r$ducti$n trac $n the $$r as sh$

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vera#e %usiness Month

)$in @r$! !$nth t$ !$nth $'ata and its de!$ra%hics in $rder t$

%'an !aretin strateies acc$rdin'y"

vera#e "iscal (ear The year;end :nancia' state!ents

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C$st $@ G$$ds S$'d ; A%%endix A" There

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Table $ ) Capital Cost *+penditures

'escription, *stimated CostRent?.ease aree!ent

Inc$r%" Ex%enseCust$! Stati$nary)achinery 200000"00

 T$ta' Business S%ace C$sts

/urniture and /ixturesC$!%uter 25000"00Racs 10000"00She'in 000"00St$$'s 2000"004$r C$unter?Benches 15000"00+ce Su%%'ies 5000"00

&rinter #000"00Inent$ry -aners 5000"00S%rayb$$th 20000"00

 T$ta' /urniture and /ixtures

4$rin Ca%ita'Inent$ries 500000"00Acc$unts &ayab'e

 T$ta' =et 4$rin Ca%ita'Total Capital -e.uirements

Operatin# *+pensesIndische

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Table / ) Monthly Operatin# *+penditures

%usiness Space, *stimated Costs

Bui'din .ease?rent 25000"00

Production0"loor *+penses,1/2 units3

  E'ectricity

#00000  Guitar &arts Inent$ry

  Su%%'ies Dstains, %aints,'ues

  Internet 1000"00

  Te'e%h$ne 2000"00

  +ce Su%%'ies 1000"00

  Insurance DS%ace * &r$duct

  Adertisin  C$nsu!ab'es  +ther Lariab'e C$sts

5000"00

Total Sales0"loor *+penses

- *+penses,

  E!%'$yee Sa'aries 25000"00

  E!%'$yee Bene:ts D15F  CCA

 T$ be %r$ideda@ter 6 !$nths

Total - *+penses

Total Operatin# Costs

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)aretin &'an

Products & ServicesIndische Guitars

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PromotionsIndisches %r$!$ti$n stratey $'ata is a breedin

r$und @$r u% and c$!in !usicians '$$in @$r $$d ua'ity budet instru!ents and

this :nancia' c$nstraint $@ten 'i!its the! t$ a Chinese !anu@actured '$$'ata a's$ sh$< that there is a r$$'ata

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Marketin# Strate#y The $becties $@ Indisches sa'es and %r$:ts are res%ectie'y

• )axi!ie sa'es by year 5

• Reach !$nth'y sa'es $@ 15;20 uitars

• Earn an aerae $$'ata" 4ith the stratey and @$reseen success @$r the business, ne< cust$!ers !ay

enter the !aret $er ti!e" The '$cati$n and ne< se''in stratey

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 The di9erent adertisin channe's that

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/inancia' &'an

"inancial Structure T$ :nance the near Rs" 2500000 reuired @$r start;u%,

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A%%endix A C$st $@ G$$ds S$'d

Ite! C$st %"!"B$dy B'an 500"00 12500=ec B'an #00"00 500/retb$ard B'an (00"00 10000&icu%s 6000"00 150000Bride D/'$yd .icensed 100"00 50000)achine -eads 1500"00 (2000E'ectr$nics 250"00 6250)isc" %arts c$sts 00"00 20000&aint?/inish 250"00 6250Gi Ba #00"00

E'ectricity c$nsu!ed Dca'cu'ated as %er 25 units%r$duced %er !$nth (00"00

.$istics 500"00+ther incurred c$sts 250"00

 T+TA. 1#650"00

• C$sts a%%r$xi!ated as %er bu' %urchase and %r$ducti$n @$r !ini!u! $@ 20;25

units %er !$nth"

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A%%endix B C$!%etit$r Ana'ysis

C$!%etit$r &$siti$nin &rices

Suier

E%i%h$ne

C$rt

Ibane

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A%%endix C >$'ata Ae 3e!$ra%hics

 Median #e 2006 2014 (%)

City of Kolkata 36.1 36.0

Kolkata Census Metropolitan Area 36.4 36.5

West Bengal 36.0 36.5

India 3.! 40.0

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6OT*S

• Sa'aries $@