Todd Rudisill, Inc. Landscaping and Design

Todd Rudisill, Inc. Landscaping and DesignCase Analysis By Matthew Scott

Current SituationTodd Rudisill, Inc has within recent years expanded their organization and consistently show continual growth although there are some seasonal declines. The company is located out of Greenville, South Carolina. Services are provided throughout the Upstate, and Western North Carolina.

The values of the organization are to guarantee quality outdoor care and design with strong customer loyalty.

Todd Rudisill, Inc vision is to offer an entire range of outdoor design, landscaping, and lawn maintenance. No matter what size the project, Todd Rudisill, Inc can provide all materials and assistance in service.

The organizations mission is to deliver the upmost service at an affordable price with expertise in customer service.

Current SituationThe company lacks in having a personal image, or a face behind it. Travelling to multiple cities throughout the day and leaving advertisements as leaflets in mailboxes or a logoed flag in the ground helps reach a broad audience, but doesnt have the personal touch a smaller company would have in going door to door.

The strategic vision for the company is to slowly gain new clients in the area and maintain the clients that are already interested in keeping the service provided.

The company wants to be able to provide service to all homes regionally and to maintain happy clients. Having those things will guarantee the sustainability of the organization for the continued future.

Financial & Strategic ObjectivesTodd Rudisill, Inc has been sustaining profit increase over the last few years and this has allowed for more capital to be bought to have more efficient teams through the increase in vehicles and trailers.

Having a Low-cost provider strategy is in part for why the organization has been so successful and allowed for expansion.

Being both proactive, and reactive is how to the organization keeps a competitive advantage over its rivals.

Having a business model and core values of convenience, efficiency, reliability, at and affordable price is how the organization should pursue future profit growth. This is how to keep a loyal customer base, which is very important in this particular industry.

Competitive AdvantageOne advantage previously mentioned was the Low-cost provider strategy that is being used in the organization to further its advancement. There are multiple strategies being used to have the most probable chance for sustainability.

Another advantage implemented into the organization is the use of the broad differentiation strategy. The company has a niche for promoting an eco-friendly environment with the types of material used, and ways in which the organization provide services.

On top of the Low-cost strategy, the organization has a Best-cost provider strategy by providing the upmost quality service, and in a very efficient amount of time to give the customer complete satisfaction.

Competitive AdvantageThe organization has relied more on offensive strategies for gaining a sustainable competitive advantage over rival businesses. The organization was one of the first companies in the region to diversify their services, and products to environmentally friendly and clean. This has allowed for environmentally conscious customers to have a service that caters to them at an affordable price. This leap in the industry to offer more specialty products has permitted the organization to gather a niche customer base.

The organization has tapped into the offensive strategies that can be best used. The success of the strategies is evident as the organization has bought other companies in the past to expand their base geographically. Being the first business to move into more diversification has really opened the opportunities for the organization to continuing to expand and be successful.

SWOT and Porters Five Forces ModelThe internal strengths of the organization include the specially made products that allow for environmentally friendly material to be used during outdoor projects. This has created a wider customer base as being environmentally friendly is trending in todays society.

One of the weaknesses internally is the inconsistent cash flow, The business largely depends on seasonal income and looks towards the warmer months for most of their profit.

Further opportunities in the organization would be more intensive advertising, and letting the service be known to the target customer base.

The external threats in the industry are the amount of other rival businesses in the region. This allows for a buyers market, so applying to those customers who want a certain service is a must.

Core CompetencesThe core competency of the organization is the impact of their efforts for value of uniqueness in the industry. Not many rival companies offer a niche service with such environmentally friendly designs.

This helps differentiate the organization from the many others who do not offer this type of service. Having innovative technology and a society that is more environmentally aware has lead to this decision being made.

Value Chain ActivitiesThe most crucial value chain activity that has taken place in the organization is the buying out of a former rival, Attridge Landscape Inc.

Merging the companies made it possible for Todd Rudisill Inc. to continue furthering the organizations business territory and claiming customers from the former rival business. Outsourcing cannot be a valid type of value chain activity as the service is provided at the clients domestic home.

The organization needs to continue to dominate the market and buy out competitors.

Why it mattersTodd Rudisill Inc. is one of the leaders in the industry with social responsibility at the up most priority. The organization offers niche products or services as environmentally friendly installation and material usage. The level social responsibility is high in regards to the environment and offering the best service in the most efficient way.

Another element that could be considered social responsibility is the quality of work ethic that is put into each project. The employees strive to improve each and every day in hopes of offering the best value for the customer. The company uses a combination of CSR strategies, but the most prominent is taking actions to protect and sustain the environment.

This has opened up many more opportunities for the business with a new set of clients. There is also a code in which all employees must follow in order to operate effectively. This is under the CSR strategy actions to ensure the company operates honorably and ethically.

Actions that can be takenThere are still ways to improve the company and having a clear line of communication through a solid chain of command, and that is essential.

Also continuing to be innovative and look for other opportunities to create niches within the market is vital. There is already a competitive edge made by societies environmentally conscious attitude in the past decade.

Ingraining a cultural value of quality, efficiency, and having the potential personal growth within the organization is something to strive for, but if the organization can continue to be managed strategically as it has, it will be successful for the foreseeable future.

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