Date post: | 19-Jan-2017 |
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Business |
Upload: | rhein-mahatma |
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Baidu Indonesia Overview
• PT. Baidu Digital Indonesia covering various areas :
Product Operation, Business & Channel Development,
Marketing, Community Engagement.
• 10 local media partner & 20 local partner for
developing internet industries.
• We have build more than 12,000 member community
and cover more than 200 local developer.
Baidu Core Values in Indonesia
Products localized - Bring global technology
to local market with localization process to support
local player growing together in this industry.
Open Access – Building global player and open access
for local player to reach global market.
Develop Ecosystem – Assisted communities and
startup with strategic planning and economic growth
to develop an entrepreneurial business ecosystem
Grow LocalGo Global
Program Background & Objectives
Indonesia Market Challenge: Smartphones & Tablets
Indonesia Market: Internet Economy Contribution to GDP
Part I : Grow Local
Build Local Startup Program
Funding Working
Infrastructure Technology Research
Recognize the Barriers
Funding
Support on INDONESIA HUB ID WEEK: Timeline 2H 2016
• It’s time for Indonesia to have our own conference, it’s Organized for Indonesiaentrepreneurs, investors, media in technology and Indonesia startup community.
• 2 days event in Central Jakarta
• Goals:
• To promote Indonesia Internet Industry
• To build a network and connecting to the all stakeholders/ Ecosystem
• To generate successful Indonesia Start-Ups with the competitive products
• Open access for Start-Ups to Investors/ Funding access
Funding
Working Infrastructure
Advisory & Experience
Sharing
Provide no less than 24 hours of product and advisory
Provide 1 person qualified as advisor up to 12 hours minimal per quarter
ProductEngineering
Support
Provide technology & tools for productdevelopment support
Commitment to provide 36 hours of engineering work with startup
Monetization
Platform
Provide SDK monetization platform & local support
Provide market access through local & global channel.
TECHNOLOGY
Market Understanding
• Capture consumer behavior within digital platform and also market size of mobile devices and application store
App Store Analysis
• Identify other app stores beside Google and the demography
Apps Usage behavior
• Deep dive into consumer usage (download, usage, purchase, update, etc.)
Device Analysis
• Identify the device, platform and brand used
The Reason Why
• Understand the motivation and influence behind consumer behavior towards apps usage
Research
Coverage Areas Research
• Total sample size of 1,000respondents covering 6 major cities
• Using face to face interview through stratified random sampling, enabling the data to be weighted to represent the natural fallout of Indonesia's population
• The interview is conducted among;• Male & Female – 50:50
(representing the gender distribution in Indonesia)
• Age of 15 y.o and above• SEC – A/B/C
Part II : Go Global
Data Sources:Analysys International & CNNIC
China Market Overview: Baidu Product
China Market Overview: Baidu Product
Baidu Open Market Platform
Product Opportunity (Sample)
Baidu Open Market Platform Process for Apps
Go Global Target : Startup & Apps
Indonesia Tourism Overview: 2019 Target
Background: Indonesia government targeted by 2019, foreign tourist arrivalin Indonesia reach 20 million and 10 million from China
Indonesia Tourism Overview: 2019 Target
Destinations Number of Chinese Mainland Tourists
Hong Kong 5,370,884
South Korea 3,546,921
Thailand 2,884,539
Taiwan 2,671,350
Macau 2,434,431
Japan 1,394,203
Singapore 990,159
Malaysia 677,836
Indonesia 646,048France 619,294
United States 553,846
Italy 497,453
Vietnam 440,683
Switzerland 436,771
Australia 413,333
Germany 397,611
Russia 354,065
United Kingdom 239,967
New Zealand 222,566
Philippines 218,010
Top 20 Outbound Destinations by Travel Agencies in 2014Source: China Travel Guide
Indonesia Tourism: 2019 Target
Source for China Outbound Tourist 2019 Forecast: China National Tourism Adm. Source for Indonesia 2019 data: Kementerian Pariwisata Indonesia
Baidu Open Market Platform for Tourism
THANKS