Indonesian Localization Market: Riding the Wave of Growth

IndonesianLocalization

Market: Riding the Wave of

Growth

Hikmat GumilarTwitter @mhgumilar

B03Localization World 2014

[email protected]

https://penerjemah-id.com/

Indonesia: Islands of Growth

• Population: 260 million – 18.000 islands

• Young population

• Growing middle class

• Per Capita Income of USD4200 (Dec 2013)

• 5-6% average annual economic growth in the last 4 years

• The only G20 country from SEA

Author: Hikmat Gumilar - https://penerjemah-id.com


• Official Language: Bahasa Indonesia –Bahasa means “Language”

• More than 700 living languages, two dominant dialects: Sundanese, Javanese (70% Population).

• Only around 30% grow to use Bahasa Indonesia as their Native Language, the rest use 2 native languages.

• Use Roman alphabet although both have their own scripts now rarely used

• 9 of 10 words are foreign-loaned words• English taught from elementary School. EF

English Proficiency Index (EF EPI) rank 26, 53.44 , Moderate Proficiency , +8.66 vs 2012

Indonesia: Linguistic Diversity



Indonesia: Digital Landscape• Online population: 73 million

58% Young Emerging Market

27% percent penetration to population

Source: eMarketer. Indonesian Magazine



Indonesia: Social Network Country

80,2M 10,5M 26,4M

Some highlights:• Facebook: Indonesian population is 4th

largest, 20 mio more than UK• 75% of FB users access from mobile

phone

Source: Presentation Deck, Seno Pramuadji.


http://www.slideshare.net/senopramuadji/digital-in-numbers-indonesia-compilation


Indonesia: Smartphone OS



Localization Opportunities

• Product-related text – Manuals– Marketing

• Website localization– Company/Product– Social network

• Fan Page• Marketing• Ad-related content

• Legal & HRD related texts• Apps related content

– Apps/Games Localization – Application Store Descriptions



Legal translation – (Law No. 24/2009 on Flag, Language , & National Symbols)

Requires all business contracts and agreements to use bahasa Indonesia and therfore bilingual formats is common.

Consumer- ToC, ToC, PP

No Specific Privacy Law in IndonesiaBut Most EU & US will need it localized

Legal Texts



Social MediaLocalization

• Local Language Fanpage• Content Creative Writing• Page Management.

Buddy Media/Salesforce.com

• Use of Influencer• Monetization Ad

generated text. links



Apps Localization

• Multiplatform• Marketing-style• Needs WYIWYG

(UI)• Strict QC

App DescriptionsUI Translation

Games



Are we ready for the wave?

• Do we have enough Indonesian linguists out there?

• Proz.com – 4034 linguists for EN-ID

• HPI/Translator Association – 1113 members

• 7336 Listed Agencies Worldwide (Translationdirectory.com)

• Ratio 1: 1,8

http://sihapei.hpi.or.id/



The Challange

• Time Zone– Country based linguist or

not?

• Quality– Standard/ Measurement

• Technology Literacy (CAT, Basic Computing)

• Freelancers or LSP?• Linguistic Gaps (Skill, Style

- Popularity vs Norms)• Culture?



Pareto Facts - 20/80

• 20% of Agencies holds 80% of Market -1476 Agencies

• 20% of Lingusits Are Qualified - 804 linguists

• 80% of Jobs done by 80% Linguists Quality Risk

• 20% of jobs done by 20% linguists Less Quality Issue, Satisfied Customer

• 20% linguists working on 80% of the Jobs Disaster

• 80% of Linguists working on 20% jobs Price Wars

• Key: The Role of Quality Management

10%

Low Q, High P

20%

High Q, High P

40%

Low Q, Low P

30%

High Q, Low P

Quality

Pri

ce



Linguist/LSP Development Plan

• Relationship beyond email• Performance vs incentive• Quality Gaps are training needs.• Development Plan (Short/Medium/Long

Term)

Low Q, High P High Q, High P

Low Q, Low P High Q, Low P

Quality

Pri

ce

Putting in the right basket



Closing

• The tidal wave is already here, it cannot be stopped.

• Slowly and sometimes pain process to meet the required levels of trully professional level.

• Linguists/end vendors remain key part

• Introduction Vendor Development Plan

• Terima Kasih



Date post:	17-Jan-2017
Category:	Technology
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