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IndoorAtlas - indoor navigation using magnetic field

Date post: 13-Aug-2015
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without magnetic you’re lost
Transcript
Page 1: IndoorAtlas - indoor navigation using magnetic field

without magnetic you’re lost

Page 2: IndoorAtlas - indoor navigation using magnetic field

Use cases

• blue dot + way-finder• product search• advertising proximity• buddy finder• scanning bar code XY• shopping list & routing

– find your way to the POIs, advertising, buddy finder, scanning bar code

Page 3: IndoorAtlas - indoor navigation using magnetic field

:

Magnetic Positioning

WHERE AM I INDOORS?

• 1-2 meters accuracy.• No beacons, no routers, ZERO infrastructure• Total Cost of Ownership: 4x < Bluetooth, 10x < Wi-Fi.

• Wi-Fi worse than GPS; no iOS.• Bluetooth no moving blue dot, micro-fence only.• Magnetic = Only scalable answer.

.

Page 4: IndoorAtlas - indoor navigation using magnetic field

Traction & Validation

• $15M funding; $10M from Baidu. • 20 patents filed; 4 granted.• 35 staff; 3 professors; 12 PhDs.

• Commercial roll-out with Baidu• 270 million monthly active users• Pilot projects with top retailers

Page 5: IndoorAtlas - indoor navigation using magnetic field

Magnetic = Foundational

Magnetic

Wi-Fi / BLEPDR /

sensor fusion

Outdoors

Indoors

GPS

Wi-FiMobile signals

Page 6: IndoorAtlas - indoor navigation using magnetic field

Thank you!


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