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Debenhams

International

Induction Day 3

Maintaining StandardsSession 1A

DebenhamsInternational

Induction Day 3

Maintaining Standards

Session 1A

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GREAT PEOPLEWORKING WITH

GREAT PRODUCTSAND GIVING

GREAT SERVICEIN

GREAT LOOKING STORES

Debenhams is about

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What information wouldyou need to help you

lay out a department

?

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Tools to Help You Succeed

C.V. Documents include

Product Presentation GuidesCustomer and Brand Profiles

Mannequin / Collateral Guide

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Feedback on this sheet

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Feedback on this sheet

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This Page tells you..

The key tickets and graphics needed to supportthe product on the shop floor .

The key merchandising disciplines in terms ofproduct grouping tips.

Use it ..

As a guide to maximising sales from everycustomer with strong price and productmessages

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Feedback on this sheet

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This Page tells you..

The key new product / or ranges / or trends in thedepartment during the life of that CV.

Use it ..

As a product knowledge training aid to help driveATV and customer service levels.

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Feedback on this sheet

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This Page tells you..

The key product shapes / styles and products

And the key fashion stories for the life of thatC.V.

Use it ..

To train the current product knowledge of thatseason and for outfit building ideas to help driveATV in your store.

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Feedback on this sheet

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This Page tells you..

The key product shapes / styles and productsAnd the key fashion stories for the life of thatC.V.

Use it ..

To train the current product knowledge of thatseason and for outfit building ideas to help driveATV in your store.

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Feedback on this sheet

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This Page tells you..

Where to place the product in your departmentand the correct positioning of mannequins and

fixturing.

Which groups of merchandise sit next to each

other.

Use it ..

As a guide to plan the layout to fit into your own

space.

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Feedback on this sheet

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This Page tells you..

The key looks for the mannequins to supportsale of major trends in the department.

Use it ..

As a guide to prioritising the key fashiontrends for that CV period.

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Your C.V. will tell you about STATEMENTS

A lifestyle statement whichis a co-ordinated rangebought to sit together likethis

A single product statementlooks like this

A mixed product statementthis will consistent of two

product types like this

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Types of Fixturing

2 -way 4-way

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Types of Fixturing

Table Designer Rail

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Types of Fixturing

Flexi - unit Wall bay

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CREATING

STATEMENTSIn your groups think of

4 types of merchandise that could make a strongSINGLE PRODUCT STATEMENT

4 types of product that could make aCO-ORDINATING STATEMENT

4 products that could make a MIXED PRODUCTSTATEMENT

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2 Way Floor Fixture

ALWAYS

Step arm always facing forwardColour block within Deb NumberSize order within Deb Number

SINGLE PRODUCT STATEMENT

2 colour options on Step 2 colour options on Straight 1 Brand only

CO-ORDINATING STATEMENT

2 Mix and match items on Step2 Mix and match items on Straight1 Brand only

Either.

Or.

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4 Way Floor Fixture

ALWAYSStep arm always facing forwardColour block within Deb NumberSize order within Deb NumberAll arms at the same heightLock wheelsUse aerial arm if possibleCorrect ticket if requiredUse Bolt-on arm on C/wearDouble hang Light over DarkDouble hang Top over Bottom

SINGLE PRODUCT STATEMENT

2 colour options on Step 2 colour options on Straights 1 Brand only

CO-ORDINATING STATEMENT

2 Mix and match items on Step

2 Mix and match items on Straights1 Brand only

Either

Or

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Folded Table

ALWAYS

Fold each garment to same widthColour block within Deb NumberSize order within Deb NumberLight colour (left) to dark colour

( right)Single colour front to back

SINGLE PRODUCT STATEMENT

1colour option per row

Use patterns to between rows ofsolid colour to add interest if possible 1 Brand only

CO-ORDINATING STATEMENT

Tops and Legs only Co-ordinating pattern

1 Brand only

ACCESSORISE WITH. Same Brand accessoriesHandbag

Shoes

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Designer Rail

ALWAYS

Colour block within Deb NumberSize order within Deb NumberSmallest to Largest sizeAccessorise glass shelf with the

same Designer accessories

Either.

SINGLE PRODUCT STATEMENT

6 colour options Or mix plain and pattern1 Designer Only

Or.

CO-ORDINATING STATEMENT

Mix and match itemsTops and BottomsJacket / Trousers / Shirt1Designer only

Fl i U it

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Flexi- Unit

ALWAYS

Colour block down within Deb NumberSize order within Deb NumberSmallest (top) Largest ( bottom)Prongs to be equally spaced ( width)

Rows to be spaced to depth of product.

Either.SINGLE PRODUCT STATEMENT

colour options run vertical Or mix plain and pattern vertical If mixing Brands block each brandvertically

Or.CO-ORDINATING STATEMENT

Use pattern and plain to create

interestSmallest shaped items on top rowLargest shaped items on bottom row1Brand only OR Brands blockedvertically ( example Mens Designer

Socks)

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Wall Bay Fashion

ALWAYS

Colour block down within Deb NumberSize order within Deb number colouroption.Tops hang over Bottoms

Short sleeves over long sleevesRefer to CV metal work guidelineRows to be spaced to depth of product.

Either.SINGLE PRODUCT STATEMENT

create interest with colour Or mix plain and pattern vertically

Or.CO-ORDINATING STATEMENT

Create outfit ideas

Do not mix tops and bottoms on thesame arm.

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Wall Bay Accessories

ALWAYS

Colour block down within Deb NumberSize order within Deb NumberSmallest (top) Largest ( bottom)Prongs to be equally spaced ( width)

Rows to be spaced to depth of product.

Either.SINGLE PRODUCT STATEMENT

colour options run vertical Or mix plain and pattern vertical If mixing Brands block each brandvertically

Or.CO-ORDINATING STATEMENT

Smallest shaped items or pakaging

on top rowLargest shaped items on bottom row1Brand only OR Brands blockedvertically ( example Mens DesignerSocks)

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Working with CVs

What information do they give you to help you layout

and maintain a department?

Why is it important that you always followguidelineson the CV documents?

How does using the C.V documenthelp to increase you ATV?

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Measuring Results

What can you do to score 100%

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