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Industrial Organization Lecture Notes Sérgio O. Parreiras Fall, 2017
Transcript
Page 1: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Industrial OrganizationLecture Notes

Seacutergio O Parreiras

Fall 2017

Outline

Mathematical ToolboxIntermediate Microeconomic Theory RevisionPerfect CompetitionMonopolyOligopoly

Mathematical Toolbox

How to use the toolbox1 Casually read it once so you can classify your

understanding of the topics in three categories masteredfamiliar but not mastered and never seen before

2 Read it again but skip the mastered topics3 In your second reading make sure to have pen and paper

at hand and Mathematica open and running4 Work the learning-by-doing exercises using pen and paper

and verifymdashusing Mathematicamdashif your answers arecorrect

5 When you have problems with Mathematicamdashas you willfor suremdashrefer to the crash tutorial and Mathematicarsquoshelp documentation As last resort email me your nb file

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 2: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Outline

Mathematical ToolboxIntermediate Microeconomic Theory RevisionPerfect CompetitionMonopolyOligopoly

Mathematical Toolbox

How to use the toolbox1 Casually read it once so you can classify your

understanding of the topics in three categories masteredfamiliar but not mastered and never seen before

2 Read it again but skip the mastered topics3 In your second reading make sure to have pen and paper

at hand and Mathematica open and running4 Work the learning-by-doing exercises using pen and paper

and verifymdashusing Mathematicamdashif your answers arecorrect

5 When you have problems with Mathematicamdashas you willfor suremdashrefer to the crash tutorial and Mathematicarsquoshelp documentation As last resort email me your nb file

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 3: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical Toolbox

How to use the toolbox1 Casually read it once so you can classify your

understanding of the topics in three categories masteredfamiliar but not mastered and never seen before

2 Read it again but skip the mastered topics3 In your second reading make sure to have pen and paper

at hand and Mathematica open and running4 Work the learning-by-doing exercises using pen and paper

and verifymdashusing Mathematicamdashif your answers arecorrect

5 When you have problems with Mathematicamdashas you willfor suremdashrefer to the crash tutorial and Mathematicarsquoshelp documentation As last resort email me your nb file

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 4: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 5: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxMatrices

A matrix is just a convenient way of displaying information An by m matrix A is composed of n times m entires The entry Aij isdisplayed in the ith row and jth column

Example of a 3 by 3 matrix

A =

A11 A12 A13

A21 A22 A23

A31 A32 A33

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 6: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical Toolbox Matrix Multiplication

a11 a12 a1p

a21 a22 a2p

an1 an2 anp

A n rows p columns

b11 b12 b1q

b21 b22 b2q

bp1 bp2 bpq

B p rows q columns

c11 c12 c1q

c21 c22 c2q

cn1 cn2 cnq

a 21times

b 12a 22

timesb 22

a 2ptimes

b p2

+

+ hellip+

C = A times B n rows q columns

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 7: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 8: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Matrix MultiplicationExamples

A1timesn = (p1 p2 pn) and Bntimes1 =

u(x1)u(x2)

u(xn)

C1times1 = A times B = p1u(x1) + p2u(x2) + + pnu(xn)

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 9: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Matrix MultiplicationMathematica

In Mathematica to enter the matrices

A =

(1 0 3

5 4 7

)and B =

1 2

3 4

7 0

we type

A =1 0 3 5 4 7

B =1 2 3 4 7 0 shift+enter

To multiply the matrices type AB shift+enter

A times B =

(1 middot 1 + 0 middot 3 + 3 middot 7 1 middot 2 + 0 middot 4 + 3 middot 05 middot 1 + 4 middot 3 + 7 middot 7 5 middot 2 + 4 middot 4 + 7 middot 0

)

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 10: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxPartial Derivatives

Often we wish to evaluate the marginal impact of ONE givenvariable on some function of several variables

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

We refer to My as1 The marginal change f with respect to y2 The partial derivative of f wrt y3 The slope of f wrt y

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 11: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 12: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 13: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 14: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesHow to Compute

Myf = part

partyf(x y z) = lim∆rarr0

f(x y +∆ z)minus f(x y z)∆

To compute the partial derivative with respect a givenvariablemdash y in the above examplemdash we use the exact samerules of derivation you learn in calculus with one variable

What about the other variables We treat all the othervariables that are not of interest (x and z in the example above)as constants

In Mathematica we use the command D to compute partialderivatives For example we use D[f[x y z] y] to compute MyfSee the crash tutorial for additional examples

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 15: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesExamples

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 16: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Partial DerivativesLearning-by-doing exercises

Compute the marginal utilities MUX and MUY for the followingutility functions

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 17: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

If h(x) = f(g(x)) then

hprime(x) = fprime(g(x)) middot gprime(x)

Mathematical Tool Box

The Chain Rule

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 18: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Chain RuleLearning-by-doing exercises

1 For each of the composite functions below tell us What arethe corresponding f and g and compute hprimea) h(x) =

radic2x

b) h(x) = minus exp(minusρ middot x)c) h(x) = (4 + xσ) 1

σ

2 Use the Chain Rule to obtain the marginal utilities MX andMY of the utility function

u(x y) = minus2

3exp(minusx)minus 1

3exp(minusy)

3 If k(x) = f(g(h(x))) is a composition of three functionsapply the chain rule twice to compute kprime(x)

4 Consider f(x y) and g(x) compute the total derivative off(x g(x)) with respect to x using the Chain Rule and partialderivatives

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 19: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 20: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 21: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxTaylorrsquos Approximation

Consider a function of one variable defined on the real linef R rarr R If f is differentiable we write the first order Taylorapproximation

f(x + h)minus f(x) ≃ f prime (x) middot h

The approximation works well only if |h| is ldquosmallrdquo

For a function of two variables and h = (h1 h2) we have asimilar expression

f(x + h1 y + h2)minus f(x y) ≃ part

partxf(x y) middot h1 +part

partyf(x y) middot h2

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 22: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

∆U = U(x +∆xy +∆y)minusU(xy)

≃ MUx middot∆x +MUy middot∆y

Mathematical Toolbox

Marginal Utility amp Taylorrsquos Approximation

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 23: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Taylorrsquos ApproximationLearning-by-doing exercises

Using Taylorrsquos approximation for each of the utility functionsbelow compute the change in utility when the consumer movesfrom consuming the basket (100 100) to consuming the basket(105 99)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint What is the value of ∆X What is the value of ∆YWhat is the value of MUX and MUY when the basket (100 100)

is consumed

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 24: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 25: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 26: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxImplicit Functions

Let f(x y) be a real-valued function of two variables and let g(x)be a real-valued function of one-variable with the followingproperty

If we set y = g(x) f remains constant as we change x

that is f(x g(x)) = c for all x where c is a constant

We refer to the function g as an implicit function since g isimplicitly defined by the equation f(x g(x)) = c

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 27: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Implicit FunctionsLearning-by-doing exercises

For the utility curves below find the equation of theindifference curve that gives utility c

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)Hint set u(x y) = c and solve for y this is your g function

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 28: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxImplicit Function Theorem

If f(x g(x)) = c for all x where c is a constant

Then gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 29: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolsThe Implicit Function Theorem

Proof Taking the total derivative of f with respect to x

ddxf(x g(x)) = part

partxf(x g(x)) middot part

partxx + part

partyf(x g(x)) middot part

partxg(x)

=part

partxf(x g(x)) + part

partyf(x g(x)) middot gprime(x)

Since ddxf(x g(x)) = 0 rArr gprime(x) = minus

part

partx f(x g(x))part

party f(x g(x))

As f is constant along g(x) we also call g an iso-curve of f

Indifference curves and iso-cost curves are examples ofiso-curves that you should be familiar

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 30: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

The Implicit Function TheoremLearning-by-doing exercises

For the utility curves below a) find the marginal rate ofsubstitution b) in the MRS replace y by the implicit function gyou found in the previous learning-by-doing exercise andsimplify the expression c) compute gprime(x) for the implicitfunctions of the previous exercise d) compare the results youfound in items (b) and (c)

1 u(x y) = 14x + 3

4y2 u(x y) = 1

2

radicx + 1

2

radicy3 u(x y) = 1

3 ln(x) + 23 ln(y)

4 u(x y) = minus23 exp(minusx)minus 1

3 exp(minusy)

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 31: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxInterior Solutions

Maximizing a function of one variable defined on the real linef R rarr R

Maximization Problem maxxisinR

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 32: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxInterior and Corner Solutions

Maximizing a function of one variable defined on an intervalf [a b] rarr R As before

Maximization Problem maxbgexgea

f(x) (P)

First order condition fprime(x) = 0 (FOC)Second order condition fprimeprime(x) le 0 (SOC)

Any point x satisfying FOC and SOC is a candidate for aninterior solution and now

x = a is a candidate for a corner solution if fprime(a) le 0x = b is a candidate for a corner solution if fprime(b) ge 0

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 33: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolboxConcavity and Convexity

Consider any function f Rk rarr R

Definition f is concave if and only if for all α isin [0 1] and anytwo points x y isin Rk we have

f (α x + (1minus α) y) ge α f(x) + (1minus α) f(y)

Another definition We say that f is convex if minusf is concave

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 34: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Mathematical ToolBoxGlobal Maxima

Proposition Assume f is concave and also assume that xsatisfy the FOC then x is a solution to the maximizationproblem (ie x is a global maximum)

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 35: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceECON 410 Revision

List of ingredients

U R rarr R utility function

x = (x1 x2 xn) basket of goods

p = (p1 p2 pn) price list

I consumerrsquos income

Consumerrsquos goal

maxx

subject to

xge0pmiddotxleI

U(x)

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 36: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 37: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 38: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceLearning by Doing Exercise

Let ε gt 0 be a fixed positive number1 How many dollars does the consumer save when heshe

reduces consumption of good i by ε units2 How many units of good j can the consumer buy with the

saved amount you found in (1)3 Use Taylorrsquos approximation to estimate the change in

utility as a function of MUi MUj ε pi and pj

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 39: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceECON 410 Revision

Assume the the optimal basket xlowast has positive amounts of eachgood Then it must be the case that

MUipi

=MUj

pj

for any two goods i and j and

p middot x = I

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 40: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

410 Review

Work in groups of two or three to answer the followingAssume two goods such that MU1 = 3 and MU2 = 10 for Anna

1 If the utility of Annarsquos endowment is 2 but she gives up 1

unit of good 1 in exchange for 12 units of good 2 what isher utility after the trade

2 If p1 = 10 and p2 = 20 should Anna buy more or less ofgood 1 and of good 2

3 If p1 = 10 and p2 = 40 should Anna buy more or less ofgood 1 and of good 2

4 If p1 = 1 what is the maximum value of p2 so that Annawould be willing to not reduce her consumption of good 2

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 41: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Consumer ChoiceLearning By Doing Exercises

1 Let ∆x1 be the (monthly) change in consumption of good 1and ∆x2 the change in consumption of good 1 Thechanges for the other goods is zero If prices and (monthly)income do not change and the consumer always spend theentirety of the income every month show or argue thatp1 middot∆x1 = minusp2 middot∆x2

2 Using the Taylorrsquos formula for estimating the change inutility ∆U = MU1 middot∆x1 + MU2 middot∆x2 Show that ifMU1p1 gt MU2p2 and ∆x1 gt 0 with p1 middot∆x1 = minusp2 middot∆x2then ∆U gt 0 Hint First try to show the result usingnumerical values for MU1MU2 p1 and p2 and set∆x1 = +1 Next do the same but replace the numericalvalue for the economic variables

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 42: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Lecture 1What IO is about

Trusts and cartels became pervasive in the US economy in theXIX century watch this clip But with the passage of theSherman Antitrust Act (1890) and the Clayton Antitrust Act(1904) read Chapter 1 of section 15 of the US code

However it is not easy to answer if a dominant firm isexercising monopoly power and restricting competition Listento this podcast on Google

A major topic of Industrial Organization (IO) is marketstructure That is characterizing and identifying differentmarket structures competitive markets monopoly oligopolyetc

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 43: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Perfect CompetitionDefinition

Competitive Behavior

A buyer or a seller is said to be competitive if heshe believesthat the market price is given and that hisher actions do notinfluence the market price

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 44: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Perfect CompetitionNon-Increasing Returns to Scale

Two firms i = 1 2 with costs TCi(qi) = ci middot qiLinear inverse demand p = a minus b middot Q = a minus b middot (q1 + q2)

Competitive Equilibrium

The triplet (plowast qlowast1 qlowast2) is a competitive equilibrium if1 give plowast qlowasti solves

maxqi

πi(qi) = plowast middot qi minus TCi(qi)

2 plowast = a minus b middot (qlowast1 + qlowast2)

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 45: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Individual Supply FunctionsConstant Returns to Scale

The supply function of firm i = 1 2 is

qi(p) =

+infin if p gt ci

[0+infin] if p = ci

0 if p lt ci

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 46: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

The Competitive Equilibrium

If a gt c2 ge c1 the unique competitive equilibrium price isp = c1 and

1 if c1 lt c2 then q2 = 0 and q1 = (a minus c1)b2 if c1 = c2 then Q = q1 + q2 = (a minus c1)b and q1 q2 ge 0

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 47: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Returns to ScaleDefinition

Assume we increase all inputs by the same ratio λ gt 0 So thattotal costs increase by λ If production increases by

1 a ratio of λ2 more than a ratio of λ3 less than a ration of λ

We say that the firmrsquos technology has 1 constant returns to scale

Q rArr ATC(Q) = TC(Q)Q stays constant2 increasing returns to scale

Q rArr ATC(Q) = TC(Q)Q 3 decreasing returns to scale

Q rArr ATC(Q) = TC(Q)Q

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 48: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 49: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Competitive EquilibriumIncreasing Returns to Scale

TC(q) = F + c middot q

Suppose that a gt c then if the firmsrsquo technology exhibitincreasing returns to scale (decreasing average cost) acompetitive equilibrium does not exist

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 50: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfare

DefinitionGiven a market price p and N firms in the industry we definethe social welfare by

W(p) = CS(p) +Nsum

i=1

πi(p)

That is the social welfare is the consumer surplus (area underthe demand curve) plus the firmrsquos profits

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 51: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 52: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 53: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 54: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfare

Recall (ECON 410) that the consumer surplus CS(p) at amarket price is p0 measures how much consumers would bewilling to pay for the quantity that they demand at this priceminus the actual amount they pay

In turn the willingness to pay to consume Q(p0) units ismeasured by the area under the demand curve

p

Q

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 55: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 56: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social Welfarecontinued

The social welfare is

W(p) = CS(p) +Nsum

i=1

πi(p)

That os the social welfare is the consumer surplus (area underthe demand curve minus payments to the firms) plus the firmrsquosprofits Moreover since the sum of the firms profits isp middot Q minus

sumNi=1 TCi(qi) where Q =

sumNi=1 when we add the

consumer surplus (which subtracts the payments to the firms)to the profits (which includes the payments to the firms) theterm p middot Q (the payment to the firmsthe firmsrsquo revenue) iscancelled Thus we can also write

W(p) = area under the demand curve at Q(p)minusNsum

i=1

TCi(qi)︸ ︷︷ ︸total cost

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 57: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 58: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 59: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social WelfareAn Example

Assume a linear inverse demand p = a minus b middot Q and linear costsTCi(qi) = c middot qi Thus the total costs are simplysumN

i=1 TCi(qi) = c middotsumN

i=1 qi = c middot Q Since fixed costs are zero (in thisexample) total cost is just the area under the marginal cost curveThe are under the demand curve is(aminusp0)middotQ0

2 +p0 middot Q0= (a + p0)Q02 = (2a minus bQ0)Q02Total costs are c middot Q0

p

Q

a

c

p = a minus b middot Q

p0 = a minus b middot Q0

Q0

W(p0)

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 60: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Social WelfareThe competitive equilibrium maximizes the social welfare

In the example

W =(2a minus bQ)Q2minus cQpart

partQW =(a minus bQ)minus c = p minus c = 0 rArr p = c

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 61: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Perfect CompetitionDiscussion

1 In a competitive market can we have lsquofewrsquo firms or firmswith different technologies

2 In a competitive equilibrium how the profits of the firmswith the lsquobetterrsquo technology (ie lower marginal andaverage costs) differ from the profits of the firms with thelsquoworsersquo technology

3 What are the long-run incentives that firms in acompetitive market face

4 Listen to the podcast ldquoHow stuff gets cheaprdquo

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 62: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 63: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 64: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Monopoly

Unlike competitive firms the monopolist firm takes intoaccount its actions affects the market price

maxQ

πi(Q) = p(Q) middot Q minus TC(Q)

part

partQπ = pprime(Q) middot Q + p(Q)︸ ︷︷ ︸MR

minusMC(Q) = 0

Notice that

MC(Qlowast) = p(Qlowast) + pprime(Qlowast) middot (Qlowast) lt p

The monopoly equilibrium price is higher than the marginalcost

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 65: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 66: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Monopolywith two markets

maxQ1Q2

πi(Q) = p1(Q1) middot Q1 + p2(Q2) middot Q2 minus TC(Q1 + Q2)

part

partQ1π = pprime1(Q) middot Q1 + p1(Q1)︸ ︷︷ ︸

MR1

minusMC(Q1 + Q2) = 0

part

partQ2π = pprime2(Q) middot Q2 + p2(Q2)︸ ︷︷ ︸

MR2

minusMC(Q1 + Q2) = 0

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 67: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

MonopolyPodcasts by Planet Money NPR

1 What A 16th Century Guild Teaches Us AboutCompetition

2 Mavericks Monopolies And Beer3 Why Itrsquos Illegal To Braid Hair Without A License

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 68: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Cartel

There are N firms in the industry which form a cartel whoseaim is to maximize their joint profits We assume a linearinverse demand p = a minus b middot Q and quadratic costsTCi(qi) = F+ c middot qi in which F and c are positive constants (thefixed cost and marginal cost)

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 69: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

CartelEquilibrium

The cartelrsquos profit is

π = (a minus b(q1 + + qN)︸ ︷︷ ︸p

) middot (q1 + + qN)︸ ︷︷ ︸Q︸ ︷︷ ︸

Revenue

minus

TC1(q1) + TCN(qN)︸ ︷︷ ︸Sum of total costs

To find the quantities that max its profits we must solve thefirst-order conditions

part

partqiπ = minusbQ + (a minus bQ)︸ ︷︷ ︸

MR

minusMCi(qi) = 0 i = 1 N

Since the marginal revenue is the same for all firms in eq their marginal cost which equalsthe MR must also be equal But then the individuals quantities must also be equal SoQ = N middot q where the value of q solves

minusbNq + (a minus bNq) minus cq = 0

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 70: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

A crash review of Game Theory

Consider N firms indexed by i = 1 2 N and let πi denote theprofit of firm i Let si denote a strategy of firm i (si could bethe quantity that firm i is producing or the price it charges oreven the location choice) Fix the strategy that the others arechoosing sminusi = (s1 siminus1 si+1 sN) We define the bestresponse function of firm i to sminusi and we write BRi(sminusi) as thestrategy or strategies that maximize the payoff of firm i whenthe others follow the strategy sminusi

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 71: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

A crash review of Game Theory

Notice that the best response is a function its value depend onthe choice of the othersrsquo firms Of course when choices aresimultaneous the firm does not observe the strategy choices ofthe rival So you should think of the best response as the planthe firm intended to carry if the firm believes that the otherswill play a given strategy sminusi

We read the subscript minusi as ldquonot irdquo That is sminusi is a list ofstrategies (one for each firm) of the firms that are distinct fromfirm i

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 72: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

A crash review of Game TheoryNash equilibrium

DefinitionAn equilibrium (a Nash eq) is a list of strategies (one for eachfirm) such that each firm is best responding to the choice of theothers

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 73: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Cournot OligopolyCompetition in Quantities

We consider an industry that produces an homogeneous goodwhose market demand is p = a minus b middot Q There are N firm andeach firm has a total cost function TCi(qi) (notice that differentfirms might have different cost functions)

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 74: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Cournot OligopolyCompetition in Quantities

We assume non-increasing returns to scale so that the marginalcost is increasing with quantity In this case to find thebest-response function of firm i we set the marginal profit equalto zero and solve for qi

πi =(a minus b middot (q1 + + qN)qi minus TCi(qi)

part

partqiπi =a minus b middot (q1 + + qiminus1 + 2qi + qi+1 minus MCi(qi) = 0

BRi(qminusi) solves the above equation

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 75: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Finding a best response

Consider the case of three firms with TCi(qi) = c middot qi fori = 1 2 3 (in this case all firms have the same cost function)To find the best-response function of firm 1

π1 =(a minus b middot (q1 + q2 + q3) middot q1 minus c middot q1part

partq1π1 =a minus b middot (2q1 + q2 + q3)minus c = 0

q1 = BR1(q2 q3) =a minus c minus bq2 minus bq3

2b solves the above equation

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 76: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Finding a Nash eq

Continuing the example above to find the Nash eq we mustsolve the system of equations below which is equivalent toevery firm be best responding

q1 =a minus c minus bq2 minus bq3

2b

q2 =a minus c minus bq1 minus bq3

2b

q3 =a minus c minus bq1 minus bq2

2b

Exercise Check that q1 = q2 = q3 =a minus c4b is a Nash eq

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 77: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Bertrand OligopolyCompetition in prices

In the Cournot games the best response was single valued butin general the best response is set-valued We may have several(or even infinite) number of best responses to sminusi It is evenpossible the best response to sminusi may fail to exist This is thecase when firms compete in prices

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 78: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 79: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 80: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Bertrand CompetitionDuopoly

There are no fixed costs and the marginal cost is constant c

The market demand is P = a minus bQ but firms compete in prices

The firm charging the lowest price captures the entire market

If both firms charge the same they split the market

Profits are

π1(p1 p2) =

(p1 minus c) middot

(a minus p1

b

)if p1 lt p2

(p1 minus c) middot(

aminusp1b2

)if p1 = p2 and

0 if p1 gt p2

For player 2 π2(p1 p2) = π1(p2 p1)

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 81: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Bertrand OligopolyEquilibrium

Suppose that p2 gt p1 then π1 = (p1 minus c) middot(

a minus p1b

)and thus

part

partp1π1 =

a + c minus 2p1b gt 0

That is as long as firm 2 is charging a higher price and(a + c)2 gt p1 firm 1 has incentives to raise its own price up tothe point in which p1 = (a + c)2 But if p1 gt c firm 2 has anincentive to charge a lower price and capture the entire marketThus in an eq it must be that p1 = p2 le cExercise verify that p1 = p2 = c is a Nash equilibrium

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 82: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

We consider a demand system for two products given by

p1 = αminus βq1 minus γq2p2 = αminus βq2 minus γq1

We define δ = γ2β2 and refer to it as a measure of productdifferentiation The smaller δ is the more differentiated are theproducts The larger δ is the more homogeneous are theproducts Notice that since we assume γ lt β the measure δ liesin the interval (0 1)

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 83: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Oligopoly with differentiated productstextbook 71-713 pp 135ndash141

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 Write the profits of the firms as a function of the quantitiesq1 q2 and the demand parameters α β and γ

2 Equate the marginal profit of each firm to zero and solvefor the best-response functions

3 Find the Nash equilibrium4 Show that profits decrease as γ gt 0 increases5 Explain why product differentiation increases the

equilibrium profitsSolution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 84: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

First firms choose locations A and B on the interval [0L]Second firms chose their prices pA and pB Consumers areuniformly distributed on the interval [0L] Assume that A le BThe utility of a consumer who is located at point x is

ui =

minuspA minus τ middot |A minus x| if buys from firm A

minuspB minus τ middot |B minus x| if buys from firm B

Here τ gt 0 measures the consumerrsquos transportation costs

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 85: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Assume A le B and that there is a consumer located atA le xlowast(pA pB) le B who is indifferent between buying from Aor B Then

minuspA minus τ(xlowast minus A) = minuspB minus τ(B minus xlowast) rArrxlowast = (A + B)2 + (pB minus pA)(2τ)

Learning by doing exercise assume that firms compete choosingquantities and face zero costs of production and

1 In the above case explain why the demand for A is qA = xlowast

and the demand for B is qB = L minus xlowast2 Write the profit of firm A3 Compute the best-response (price) function of firm A to pB4 Do the same for firm B and then solve for the eq prices

Solution (Mathematica nb file)

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 86: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Oligopoly with Differentiated (by location) productstextbook 73-731 pp 149ndash152

Once we obtain the equilibrium prices pA and pB which shouldbe functions of the locations We analyze the choice of locationPlug the eq prices you found previously and then computepartpartAπA and show it is postive That is firm A wants to movecloser to the location of firm B

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 87: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

MergersMeasures of Industry Concentration

Label firms so that q1 ge q2 ge q3 ge etcDefinitions

si = 100 qiQ is the market share of firm i

I4 = s1 + s2 + s3 + s4 is the market share of the top fourfirmsIHH =

sumNi=1 s2i is the index of market concentration

note that 0 lt IHH le 10000

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 88: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

MergersHorizontal Mergers

Merger increases joint profits but Firms outside the mergermay profit from the mergerThe merger reduces consumersrsquo surplus but the social surplusmight increase (if the merger has strong cost saving efficiencyproperties)

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 89: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

MergersVertical Mergers textbook 822 pp 176-179

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 90: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Research and Development

A basic modelV value of innovationα probability of discovering a successful innovationI research and development costs (RampD investment)

With one firm invest if and only the expected benefits arelarger than the costs

αV minus I ge 0

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 91: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Research and Development

With two firms i=12 if both invest profits are

πi =

V minus I only firm i is successful

V2minus I both firms are successful

0 firm i fails

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 92: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Research and Development

With two firms i=121 If both invest expected profits are

π1 = π2 = α2(V2) + (1minus α)αV minus I2 If firm 1 invests but firm 2 does not expected profits are

π1 = αV minus I and π2 = 0

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 93: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Research and Development

Depending on V α and I there are several possible cases toconsider

1 If αV minus I lt 0 no firms invest2 If α2(V2) + (1minus α)αV minus I gt 0 both firms invest3 If α2(V2) + (1minus α)αV minus I lt 0 lt αV minus I one firm invests

while the other does not

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment

Page 94: Industrial Organization - Lecture Notessergiop/E445.pdf · Mathematical Toolbox How to use the toolbox: 1 Casually read it once so you can classify your understanding of the topics

Research and DevelopmentIs investment efficient

The social surplus is the sum of profits (for simplicity weassume zero consumer surplus) if both firms investW = (1minus (1minus α)2)V minus 2I and if only one firm investsW = αV minus I

1 If α2(V2) + (1minus α)αV minus I gt 0 but(1minus (1minus α)2)V minus 2I lt αV minus I there is over investment

2 Ifα2(V2) + (1minus α)αV minus I lt 0 lt αV minus I

but (1minus (1minusα)2)Vminus2I gt αVminus I there is under investment


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