Industrial Visit Report

INDUSTRIAL VISIT REPORTON

PARLE, BRITANNIA, APC AND PERFETTI

INSTITUTE OF MANAGEMENT

SCIENCES, UNIVERSITY OF

LUCKNOW

Submitted by

ABHISHEK MAURYA

ROLL NO. 10001116001

MBA(HR&IR) 3rd Sem

ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of the greatest

achievements in this phase of my life. Express my heartiest thanks to those

who provided me tremendous support and making it a useful firsthand

experience. I am indebted to those who helped me in one way or the other in

heavy indeed. I take the opportunity to thank all of them. I am very thankful

to our Director Dr. Raj Kumar Singh and Coordinator Mrs. Archana Raj

ma’am who gave us the excellent platform of doing something in

management field at Industrial Visit.

I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar where I

able to prepare this project report. I express great sense of gratitude to

Personnel Executive, in BRITANNIA Mr. Shekhar Sinha who gave me the

opportunity to learn with his prestigious his valuable guidance, integrated

support and perceptive criticism helped me to conceptualize this research

work his guidance is precious and unforgettable experience which will help

me in my future.

I Specially thanks to Mr Shishir Agarwal Director (Plant Head) and

Mr Anil Singh for paying their kind support, guidance and cooperation for

the successful completion of this study at APC by Schneider Electric at

Udham Singh Nagar.

I also thank Mr. Dinesh Dhir Controller – HR at Perfetti Van

Melle, SIDCUL, Rudrapur for paying their kind support, guidance and

cooperation for the successful completion of this study at Perfetti.

There academic excellences, immense interest, scholarly suggestions and

affable temperament have been the source of inspiration and motivation

which helped me to complete this report.

I want to offer my sincere thanks to all the staff members of PARLE,

BRITANNIA, APC & PERFETTI VAN MELLE. I also indebted to the

respondents for their valuable support and kind cooperation for the purpose

of study.

ABHISHEK MAURYA

MBA (HR & IR) 3rd SEM

Roll No. 10001116001

IMS, UNIVERSITY OF LUCKNOW

EXECUTIVE SUMMARY

The importance of Human Resource Management is being increasingly

realized in industrial and non-industrial organization both in India and

abroad. The realization has come about because of increasing complexity of

tasks if managers and administrators. In most organizations the problem of

getting the competent and relevant people, retaining them, keeping up their

best to the organization, are now viewed as the critical problems.

So with this reference the project related to the industrial visit for the study

of the HR Practices has been conducted. We had visited Parle &Britannia at

Pant Nagar and APC & Perfetti Van Melle at Udham Singh Nagar. We had

concluded data from visits and tried to summarized in this project from

primary research. It emphasizes on the importance of a clear cut

organization structure and culture to avoid any confusion in order to achieve

maximum results with minimum resources.

The project report is aimed to cover maximum knowledge of HR Practices

followed in organization and how the performance is evaluated of the

employees, what primary factors are considered, how data is maintained and

finally the evaluation done. Here the HR practices of the companies have

being explained with their products profiles and competitors. The practical

knowledge has been gained mainly by observing all the activities taking

place in the HR department. This is a brief study done to hace understanding

of the subject HR, how it is practically implemented, why it is necessary , its

implications and benefits.

PREFACE

Human Resource Management is both an academic theory and a business

practice that addresses the techniques of managing a workforce. The

theoretical discipline is based on the assumption that employees are

individuals with varying goals and needs, and as such should not be thought

of as bonded labour or can be purchased at price. The field takes a positive

view of employees and study of practices followed by organization to

manage this intellectual capital to their maximum satisfaction, so that they

can work to best of their ability. So, as a MBA student I must know the

practical implication of concepts of Human Resource Management, IMS

has given me this golden opportunity to meet this end, by means of this

Project work.

Project work consists of visit to the company and collecting the

information about the practices being followed there, as an HR student my

aim was to get a deep insight into HR functioning and to know about the

vital role that HR department plays in functioning of other departments.

I have done my Project from PARLE, Britannia & Perfetti Van Melle

India Pvt. Ltd., Rudrapur, as a requirement for the degree of MBA(HR&IR).

I hope to provide relevant information about the various HR functions of the

Organization in a nutshell by means of this report. It had been a constant

endeavor to remain informative and to the point.

CONTENTS

Acknowledgement

Preface

Company Profiles

Parle

Introduction & History

Evolution & Growth of Industry

Products & Services of Parle

Competitors

Britannia


Products and Financial Analysis

Competitors

Market Strategy

APC


Achievements

Work Flow Model

Functional Areas – HR & Personnel Dept.

Safety and Health Management

Perfetti Van Melle


Evolution & Growth of Industry

Global Market Positions

Products & Services

Scope and Nature of HRM in Industry

Executive Summary

Conclusion

Bibliography

PARLE

HISTORY

A long time ago, when the British ruled India, a small factory was set

up in the suburbs of Mumbai city, to manufacture sweets and toffees. The

year was 1929 and the market was dominated by famous international

brands that were imported freely. Despite the odds and unequal competition,

this company called Parle Products, survived and succeeded, by adhering to

high quality and improvising from time to time.

A decade later, in 1939, Parle Products began manufacturing biscuits,

in addition to sweets and toffees. Having already established a reputation for

quality, the Parle brand name grew in strength with this diversification. Parle

Glucose and Parle Monaco were the first brands of biscuits to be introduced,

which later went on to become leading names for great taste and quality.

Apart from being the world's largest selling biscuit, Parle - G is

winner of 8 Gold and 11 Silver awards at the Mond Selection Awards – the

global standard for quality in Food category.

Secret of success

In keeping with our philosophy, we believe in adding value and spreading

the goodness around to improve the quality and safety of human life.

Our success today can be attributed to our members of the family

and their dedication that has resulted into success of the Parle brand name in

the market.

Market share

Over the years, Parle has grown to become a multi million US $ company.

Parle enjoys the 40% share of the total biscuit market & 15% share of

total confectionery market in India

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar

company. Many of the Parle products - biscuits or confectionaries, are

market leaders in their category and have won acclaim at the Monde

Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share

of the total confectionary market, in India. The Parle Biscuit brands, such as,

Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,

Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst

consumers.

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And yet, we know that this reputation has

been built, by constantly innovating and catering to new tastes. This can be

seen by the success of new brands, such as, Hide & Seek, or the single twist

wrapping of Mango bite.

In this way, by concentrating on consumer tastes and preferences and

emphasizing Research & Development, the Parle brand grows from strength

to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits &

confectioneries while another factory at Bahadurgarh, in Haryana

manufactures biscuits. Apart from this, Parle has manufacturing facilities at

Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at

Bahadurgarh and Neemrana are the largest such manufacturing facilities in

India. Parle Products also has 14 manufacturing units for biscuits & 5

manufacturing units for confectioneries, on contract.

All these factories are located at strategic locations, so as to ensure a

constant output & easy distribution. Each factory has state-of-the-art

machinery with automatic printing & packaging facilities.

All Parle products are manufactured under the most hygienic conditions.

Great care is exercised in the selection & quality control of raw materials,

packaging materials & rigid quality standards are ensured at every stage of

the manufacturing process. Every batch of biscuits & confectioneries are

thoroughly checked by expert staff, using the most modern equipment.

The Marketing Strength

Parle brand have found their way into the hearts and homes of people all

over India & abroad.

Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets.

There are 31 depots and C&F agents supplying goods to the nation wide

distribution network

The extensive distribution network, built over the years, is a major strength

for Parle Products. Parle biscuits & sweets are available to consumers, even

in the most remote places and in the smallest of villages with a population of

just 500.

Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets

directly or indirectly. A two hundred strong dedicated field force services

these wholesalers & retailers. Additionally, there are 31 depots and C&F

agents supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We

constantly endeavor at designing products that provide nutrition & fun to the

common man. Most Parle offerings are in the low & mid-range price

segments. This is based on our cultivated understanding of the Indian

consumer psyche. The value-for-money positioning helps generate large

sales volumes for the products.

PARLE G - THE EVOLUTION!!!

Parle-G has been a strong household name across India. The great

taste, high nutrition, and the international quality, makes Parle-G a winner.

No wonder, it's the undisputed leader in the biscuit category for decades.

Parle-G is consumed by people of all ages, from the rich to the poor, living

in cities & in villages. While some have it for breakfast, for others it is a

complete wholesome meal. For some it's the best accompaniment for chai,

while for some it's a way of getting charged whenever they are low on

energy. Because of this, Parle-G is the world's largest selling brand of

biscuits.

Launched in the year 1939, it was one of the first brands of Parle

Products. It was called Parle Glucose Biscuits mainly to cue that it was a

glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and

sold in units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand in special

branded packs and in larger festive tin packs. By the year 1949, Parle Gluco

biscuits were available not just in Mumbai but also across the state. It was

also sold in parts of North India. By the early 50s, over 150 tonnes of

biscuits were produced in the Mumbai factory. Looking at the success of

Parle-G, a lot of other me-too brands were introduced in the market. And

these brands had names that were similar to Parle Gluco Biscuits so that if

not by anything else, the consumer would err in picking the brand. This

forced Parle to change the name from Parle Gluco Biscuits to Parle-G.

Originally packed in the wax paper pack, today it is available in a

contemporary, premium BOPP pack with attractive side fins. The new

airtight pack helps to keep the biscuits fresh and tastier for a longer period.

Parle-G was the only biscuit brand that was always in short supply. It

was heading towards becoming an all-time great brand of biscuit. Parle-G

started being advertised in the 80's. It was advertised mainly through press

ads. The communication spoke about the basic benefits of energy and

nutrition. In 1989, Parle-G released its Dadaji commercial, which went on

to become one of the most popular commercials for Parle-G. The

commercial was run for a period of 6 years.

Parle-G grew bigger by the minute. Be it the packs sold, the areas

covered or the number of consumers. It became a part of the daily lives of

many Indians. It wasn't a biscuit any more. It had become an icon. The next

level of communication associated the brand with the positive values of life

like honesty, sharing and caring.

In the year 1997, Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan that went on to become a huge success. The

personality of the superhero matched the overall superb benefits of the

brand. Parle extended this association with Shaktimaan and gave away a

lot of merchandise of Shaktimaan, which was supported by POS and press

communication. The children just could not get enough of Parle-G and

Shaktimaan.

http://www.parleproducts.com/images/SHAKTIMAAN.rm

http://www.parleproducts.com/images/PARLE-GDADAJI.rm

In the year 2002, it was decided to bring the brand closer to the child

who is a major consumer. A national level promo - `Parle-G Mera Sapna

Sach Hoga' was run for a period of 6 months. The promo was all about

fulfilling the dreams of children. There were over 5 lakh responses and of

that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from

trips to Disneyland at Paris & Singapore; meeting their favorite film star

Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs

50,000; a special cricket coaching camp with the Australian cricketer –

Ricky Ponting; etc.

The year 2002 will go down as a special year in Parle-G's advertising

history. A year that saw the birth of G-Man - a new ambassador for Parle-

G. Not just a hero but also a super-hero that saves the entire world,

especially children from all the evil forces. A campaign that is not just new

to the audiences but one that involves a completely new way of execution

that is loved by children all over the world - Animation. A TV commercial

that showed G-Man saving the children from the evil force called Terrolene

launched this campaign. It was also supported by print medium through

posters and streamers put up at the retail outlets. G-Man, a new superhero

of Parle-G has the potential of making it big. And will be supported by a

campaign that will see many a new creative in the future so as to keep the

children excited and generate pride in being a consumer of Parle-G.

http://www.parleproducts.com/images/G-man.rm

To make the brand much more interesting and exciting with children,

it was decided to launch a premium version of Parle-G called Parle-G

Magix in the year 2002. Parle-G Magix is available in two exciting tastes -

‘Choco’ and ‘Cashew’. The year 2002 also witnessed the launch of Parle-G

Milk Shakti, which has the nourishing combination of milk and honey,

especially launched for the southern market.

Parle-G continues to climb the stairs of success. Take a look at the

global market where it is being exported. First came the Middle East then

USA followed by Africa and then Australia. An Indian brand, that's

exported to almost all parts of the world. After all that's what you would

expect from the Parle-G World's Largest Selling Biscuit.

However, Parle Products also manufactures a variety of premium

products for the up-market, urban consumers. And in this way, caters a range

of products to a variety of consumers.

PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The

biscuit alone have such variety, catering to diverse paletters, there’s

something for everyone. And the tantalizing array of sweetmeats is just the

cherry on top.

http://www.parleproducts.com/importexport.html

PARLE Biscuits

Parle biscuits are linked with factors of power and wisdom providing

nutrition and strength. Parle biscuits are indeed much more than a tea-time

snack, they are considered by many to be an important part of their daily

food. Parle can treat you with a basket of biscuits which are not only

satisfying but are also of good and reliable quality. Parle biscuit cater to all

tastes from kids to senior citizens. They have found their way into the Indian

hearts and home

Parle-G

Krackjack crispy creams

Krackjack Cookies (new)

Monaco

Milk Shakti

Kreams

PARLE 20-20

Parle Marie Melody

Hide and Seek Milano

NImkin

Digestive Marie

PARLE Confectioneries

Right from candies to toffees, the sweet 'n' treat category of the Parle

product range is a genuine treat for every snack lover. This category can

satisfy one's taste and at the same time create a desire for more. These

confectioneries are a sheer delight to the taste buds and have a universal

appeal. Parle Biscuits and confectioneries, continue to spread happiness &

joy among people of all ages.

Melody

KISMI GOLD (NEW)

Orange Candy

Kismi TOFFEE

Kaccha mango bite

POPPINS

Mango bite

XHALE

PARLE Snacks

Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You

can now treat your loved ones with this yummy lot. Parle snacks are a

complete delight to the taste buds and can create the desire for more and

more. These snacks will not only satisfy your tummy but will also sustain a

feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS

SIXER

MUST BITTES (new)

Competitors of PARLE :-

BRITANNIA

ITC

PRIYA GOLD

AMUL

Packaging and Labeling

Packaging:

The time spent by a customer for picking up a product from a retail

outlet is a few seconds; therefore a package should appeal to a

customer within such a small interval of time. In this, both packaging

& labeling play an important role in attracting customers both visually

& psychologically.

For Parle G: Parle G was initially recognized by its iconic white and

yellow stripped wax paper wrapper with the baby face on it. Many

competitors have tried to sell their lower quality products by copying

the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc.

Due to increasing competition Parle G now uses plastic wrappers for

its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms,

93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just

for Rs.30 which is not usually offered by other brands.

Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange

& Chocolate which wasn’t accepted by the masses. However, the

production of Mint & orange flavors was stopped. Chocolate is the

only flavor that is running successfully since it is India’s first

chocolate chip biscuit. . Hide & seek biscuit's current packaging has

been modified along with lower prices & better affordability rates.

Thus there is a change in size of the product which is prevalent in the

ads. One of the advertisements shows movie actor, Hrithik Roshan

walking with a pack of hide & seek biscuits in the back pocket of his

jeans emphasizing on the small size of the product.

Parle hide & seek Milano: This product of Parle has a flashy purple

coloured packing which attracts customers with the whole look of

Italian chocolate chip cookies.

As in all other biscuits, packing plays an important role in Parle-G

too. The basic small packs are packed mechanically using automated

machines and are sealed using the Polly bag sealing machine. These

small packs are then manually packed into small boxes and are sent

through the conveyor belt to be packed in large cartons. 160 packets

are packed per minute. And in one big box there are 160 Parle-G

packets packed.

Before, they used to bring the packaging material from outside the

company but now it is produced in the factory premises itself. For

export purpose the packets have different languages print on them

depending upon the geographical location & demand of the people.

Each factory has state-of-the-art machinery with automatic printing &

packaging facilities.

Labeling:

Consumers are becoming increasingly health conscious. So it is

essential to display the contents of every product. Every packet of

Parle G, Parle hide & seek, Parle hide & seek Milano has information

about the ingredients used, nutrition facts, mailing & emailing

addresses asking for feedback, phone number, packaging date etc. All

this along with the brand name and directions are printed in Hindi too.

Pricing Strategies

The Parle marketing philosophy emphasizes catering to the masses. It

constantly endeavors at designing products that provide nutrition &

fun to the common man. Most Parle offerings are in the low & mid-

range price segments. This is based on its cultivated understanding of

the Indian consumer psyche. The value-for-money positioning helps

generate large sales volumes for the products.

Parle G has adopted the Market Penetration strategy i.e. low price

along with capturing of a large market Also they focus on low prices

and provide good quality products at the same time, which means it

uses the value pricing method. This benefits Parle G by having a

competitive edge in terms of large market share which is around 40%:

both rural and urban presently.

For setting the price of Parle hide & seek biscuit, a survey was taken

in the urban & semi-urban markets; on the basis of which hide & seek

was introduced. It was found that the potential consumers were ready

to pay a premium price for an innovative product like chocolate chip

biscuits. Thus, Parle adopted market skimming where the product is

high priced and also of high quality. It includes the cost of chocolates,

packaging & other processing cost. All these show customer status,

which is also one of the reasons for parle hide & seek’s high price.

A separate example for explaining the pricing strategy of Parle is its

product Parle Creams For this product Parle uses going rate method

only as a reference rate. In this case, Parle Creams were introduced

after Britannia’s Cream Treats with similar variants but at Rs.5 per

packet of biscuit and not Rs.10 like that of Britannia’s cream treats.

Public Relations

Parle has done the following for enhancing public relations:

In the year 1997, Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan that went on to become a huge success. The

personality of the superhero matched the overall superb benefits of

the brand. Parle extended this association with Shaktimaan and gave

away a lot of merchandise of Shaktimaan. The children just could not

get enough of Parle-G and Shaktimaan.

BRITANNIA

INTRODUCTION & HISTORY

The story of one of India's favorite brands reads almost like a fairy tale. Once

upon a time, in 1892 to be precise, a biscuit company was started in a

nondescript house in Calcutta (now Kolkata) with an initial investment of Rs.

295. The company we all know as Britannia today.

The beginnings might have been humble-the dreams were anything but. By

1910, with the advent of electricity, Britannia mechanized its operations, and

in 1921, it became the first company east of the Suez Canal to use imported

gas ovens. Britannia's business was flourishing. But, more importantly,

Britannia was acquiring a reputation for quality and value. As a result, during

the tragic World War II, the Government reposed its trust in Britannia by

contracting it to supply large quantities of "service biscuits" to the armed

forces.

As time moved on, the biscuit market continued to grow… and Britannia grew

along with it. In 1975, the Britannia Biscuit Company took over the

distribution of biscuits from Parry's who till now distributed Britannia biscuits

in India. In the subsequent public issue of 1978, Indian shareholding crossed

60%, firmly establishing the Indianness of the firm. The following year,

Britannia Biscuit Company was re-christened Britannia Industries Limited

(BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.

On the operations front, the company was making equally dynamic strides. In

1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its

new corporate identity - "Eat Healthy, Think Better" - and made its first foray

into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao"

promotion further fortified the affinity consumers had with 'Brand Britannia'.

Britannia strode into the 21st Century as one of India's biggest brands and the

pre-eminent food brand of the country. It was equally recognized for its

innovative approach to products and marketing: the Lagaan Match was voted

India's most successful promotional activity of the year 2001 while the

delicious Britannia 50-50 Maska-Chaska became India's most successful

product launch. In 2002, Britannia's New Business Division formed a joint

venture with Fonterra, the world's second largest Dairy Company, and

Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision

and accelerating graph, Forbes Global rated Britannia 'One amongst the Top

200 Small Companies of the World', and The Economic Times pegged

Britannia India's 2nd Most Trusted Brand.

Today, more than a century after those tentative first steps, Britannia's fairy

tale is not only going strong but blazing new standards, and that miniscule

initial investment has grown by leaps and bounds to crores of rupees in wealth

for Britannia's shareholders. The company's offerings are spread across the

spectrum with products ranging from the healthy and economical Tiger

biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in

garnering the trust of almost one-third of India's one billion population and a

strong management at the helm means Britannia will continue to dream big on

its path of innovation and quality.

PRODUCTS

Tiger Banana

Britannia is committed to help secure every child's

right to Growth & Development through good food

everyday. Purposefully taking forward the credo of

'Eat Healthy, Think Better ', we have launched a new

variant under our power brand TIGER - TIGER

BANANA - power packed with IRON ZOR & and

with the delightful taste of banana.

IRON ZOR helps make mind sharper and body stronger. A Rs.4 pack has as

much IRON ZOR as that in 1 kg of Banana.

R&D in Britannia has spent considerable time to develop this nutritious and

delightful snack for children.

Britannia Tiger Banana packed with IRON ZOR and goodness of Banana

is accessible to all, being available in convenient packs priced at Rs.2, Rs.4

and Rs.10.

NutriChoice SugarOut

Sounds like yesterday when people commented that healthy foods meant

"compromising on the taste." NutriChoice SugarOut is the most novel

product range to have been introduced in the market. The product is not just

sweet but tastes great, and yet contains no added sugar.

This is because NutriChoice SugarOut is sweetened with "Sucralose,"

derived from sugar, which provides the same sweetness as any other biscuit,

without the added calories of sugar.

This range is available in 3 delicious variants namely Litetime, Chocolate

cream, and Orange cream, targeted towards all health sensitive people. It

is also relevant for consumers with sugar related ailments.

We are sure that you will be pleasantly delighted with its great taste and

equally surprised to know that it has no added sugar.

Don't be taken for a ride when you read "Sugar

Free" label on many biscuit packs marketed in India

or abroad. Even with 100% no-added sugar, wheat-

cereals in biscuits have their own natural sugar

content. Britannia has chosen to represent these

biscuits with "No Added Sugar" claim, as there is no

added sugar in the processing of NutriChoice

The launch of the latest 50-50 variant left everybody

guessing "What it eez?" From TV ads, radio, outdoor

and in-store display materials to events, a website and SMS and email blasts,

traditional and new media were blended synergistically to create excitement

and curiosity about the unique taste of the biscuit. The tangy and distinctive

pepper flavoured biscuit, that's thin and crispy and more like a snack, caught

the imagination of a younger audience craving something to nibble on. The

50-50 Pepper Chakkar launch is truly a case of leveraging the marketing mix

to best advantage.

Nothing can be more difficult than making small efforts in our daily life

towards healthy and active living. 24/7 we are engrossed in our busy

schedules; skipping meals, missing walks, along with inadequate sleep and

frequently eating-out, all take a heavy toll on our health.

At least with the new and improved NutriChoice Digestive Biscuit, we have

one less thing to worry about. Made with 50%

whole-wheat and packed with added fibre (10% of

our daily dietary needs), these delightfully tasty

biscuits are amongst your healthiest bites of the day.

In your next visit to a shop just look out for its

Golden-green international carton pack.

Try one and you'll know that you've made one smart choice - NutriChoice.

Treat Fruit Rollz

All kids who have relished the yummy creamy treasures of Britannia

Treat in exciting flavors, have yet another reason to celebrate! Britannia

Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft

rolls are filled with real fruits and provide a healthy yet mouth-watering treat

to the kids. Fruit Rollz comes in four masti fruit flavours - Juicy Apple,

Strawberry Surprise, Tangy Orange and Delicious

Dates!

Want to know a little secret? They make the best tiffin

treats! So during snack time what better than to munch

on the delicious and healthy Fruit Rollz and discover

the yummy fruit flavor from within the shells. Keeping

up with Britannia's platform of 'taste bhi, health bhi', Fruit Rollz is indeed a

yummy snacking option for kids, while keeping the Moms assured about the

goodness provided by the fruit filling.

So go on and treat yourself to the lip-smacking snack!

New Britannia Milk Bikis

Milk Bikis, the favourite growth partner of Kids, now brings greater value

and delight to all with its new product and pack design. Recently re-

launched in its existing Southern & Eastern markets, and extended across

India, the new Milk Bikis is all set to add excitement and appeal to

‘nutritious’ food. Whoever said that ‘good food’ needs to look ‘dull and

boring’, will just have to take a look at Milk Bikis.

With a unique and attractive honeycomb design and an enhanced product

experience, the new biscuit prompts the ‘Kid’s will love it’ reaction amongst

mothers. The milk goodness in the recipe is now enhanced with SMART

NUTRIENTS – 4 vital vitamins, iron and iodine,

proven to aid mental and physical development in

growing kids. The premium packaging, besides

appealing to kids, also ensures that the biscuits

remain fresh and crisp.

So, whether its breakfast time or snack time at

school, rest assured that kids will look forward to munching these crunchy,

milky biscuits which even helps in their development. And yes, adults won’t

be far behind in reaching out for a pack

Financial Analysis

Britannia's gross sales turnover increased to Rs 18,179 mn in 2005-06 from

Rs 16,154 mn in the previous year, registering a growth of 13%. Operating

profit at Rs 1,763 mn increased by 7%, profit before tax and exceptional

items at Rs. 1,958 mn declined by 19% against 2004-05 , impacted by the

profit on sale of long term investments that accrued to 'other income' last

year.

[Fig- 2.1: Gross Sales of Britannia]

The Company achieved these results despite significant increases in input

cost, particularly sugar, fuel and oils, coupled with aggressive pricing in the

industry. Your Company's focused initiatives on commercialising market

place opportunities, supply chain efficiencies and overall cost management

resulted in its top line growth and profitability. Operating margin at 10.3%

in 2005-06 compared with 10.9% in the previous year was impacted by the

inflation in input costs.

Despite stiff competition, your Company stabilised and held its overall

market share at 31.7% in volume and 38.8% in value for the last year.

Exports turnover during the year was Rs 111.71 mn against Rs 71.65 mn in

2004-05, a growth of 56%

[Fig 2.2: Earning per Share of Britannia]

[Fig 2.3: Graph of Share Movement of Britannia Industry on the BSE]

THE INDUSTRY

Biscuits derive its name from a French word meaning twice backed bread;

Biscuits in general have a good shelf life, which is higher than all other

snack items available in the market.

India is the second largest producer of biscuits in the world after the U.S.A.

but still the per capita consumption is only 2.3 kg/year of developed

countries. As per the latest survey done by N.C.A.E.R., 49 biscuits are

consumed in rural areas. The penetration of biscuits into households stands

at an average of 83.2% with the rural penetration at 77% and urban

penetration at 88%. Biscuits are reserved for the small scale sector but there

are strong possibilities of the industry being deserved in line with the

government policy of liberalization. The net effect thus would be greater

choice for the consumer as well as a check on the costs.

The country production of the biscuits during 2004-05 was 18.6 Lac tons of

which 1/2 were manufactured by the organized sector. The industry turn

over was 5322.7 Crores of which organized sector contributed 2519.3 crores.

Britannia, makers of Britannia biscuits, doubled capacity from 25 tonnes a

day to 50 tonnes and plans to be a national brand soon. In an aggressive

mode, the North dominated biscuit player has increased its ad budget to Rs.

5 crore this year from Rs. 3 crore last year. Britannia has also recently

invested about Rs. 5 crore in the modernization and expansion of its

production and packing its production capacity of 40 tonnes per day to 100

tonnes per day by next year. The aim: to take the current turnover of Rs. 50

crore to Rs. 100 crore by the year.

The low priced brand claims to have a 15 per cent market share in the North

and is aggressively eyeing a bigger bite of the Rs. 2,500 crore biscuit

industry. The brand plans to gain a 40 per cent market share in the North by

the year of.

The company's strategy has been to attract new consumer segments and

widen its consumer base with its well packaged low priced offerings.

Britannia's success has also come from its formidable.

It gives me great pleasure to introduce the Summer Training Report. It is

based on the survey conducted in East Delhi region on Biscuit industry. The

applicability of various branding strategies play crucial role in marketing in

product. the applicability has grown due to the liberalization, competition

and technological changes taking place in corporate world.

In this project the various branding strategies adopted by the company has

been studied and compared on the basis of current market scenario. It gives

the idea about the market share enjoyed by the different companies in the

Biscuit Industry. It provides the adequate coverage of many issues related

to biscuit industry. The objective of this report is to give the market share of

Britannia biscuits in the Indian capital (New Delhi). It has been made

possible by knowing the consumer's behaviour and by studying the patterns

adopted by the retailers. It gives us very precise view about the existing

demand of Britannia biscuits and demand of their products as compared to

other competitors. It also highlights the changing market trends and

consumer preferences, why they have shifted from finally pack to pouch

pack. The annual growth rate of the industry is about 12.5%. However, the

growth of cream biscuits, assorted or special variety is the range of 30-40%.

The organized sector consists of large, medium and small scale biscuit

manufacturers who produce packed biscuits. The major players in this sector

are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises

of small bakery units, cottage and household type manufacturing plants.

These units distribute their biscuits in the surrounding vicinity of their

manufacturing locations of say 20-50 kms. The country production of

biscuits during 2005-06 is estimated to be about 19.5 lack tons. Out of which

1/2 again is expected from unorganized sector.

MARKETING STRATEGY

Marketing is not Euclidean geometry a fixed system of concept. Rather

marketing is one of the dynamic fields with in the management arena. The

market faces continually a new challenge everyday and companies must

respond to it positively. Therefore it is not surprising that new market idea

keep surfacing to meet new market place challenges.

The market process is applicable to more than goods and services. Anything

related to market including ideas, events, policies, prices and personalities

comes under market strategy. However it is important to emphasize

opportunity in the market through market strategy.

Following strategies adopted by the organization.

A strong quality of the product and customer satisfaction:

Customers always believe in good quality product. in my survey I found

that in percentage term more people is quality conscious and not price

conscious. Customer satisfaction is very important part of the organization

that at any cost they have to fulfill.

A growing relationship with customer and customer retention:

Nowadays a good relation with customer is very important for organization.

Sale is totally depending on the relation with the customers. Customer's

retention is also a major aspect for growing business. It means keep the old

customer and try to make new customer.

Focus on competitors activity:

Every organization should must be careful about it's competitors step,

because they can disturb the growing sales process of the organization.

A growing emphasis on global thinking and local marketing

planning:

Companies are increasing by pursuing market beyond their borders.

When they enter other countries they must follow the tradition of that

country and also they make plan for local market that which type of product

has more demand and how can it run in the market.

Promotional Strategy

Under the market strategy promotional idea is very important.

Organization provides some schemes or rebates to retailers or consumers.

They make advertisement according to convenient of the people and the

feature of the product.

So on the basis of marketing strategy a organization runs in the market. It

is several types of which makes helpful to increase sales and turnover of the

organization.

COMPETITORS

Generally all organizations have competitors in the market. A particular

organization always comprises with other same business and according to

market share we clarify the brand of product is giving more challenge to my

product.

I found many products which can be compared with Britannia Biscuit. As a

conclusion I found that particularly in my provided area Britannia is really

doing well and its performance is on surprising level. During the field work

and after intensive study it was found that main competitor of

PRIYAGOLD biscuits is BRITANNIA as the market leader.

In my provided area the share of the market is as follows.

BRITANNIA 48%

PRIYAGOLD 20%

PARLE-G 16%

PURE FOOD 8%

OTHERS 8%

When we compared with other businesses then we follow the quality, price,

distribution system, promotional strategy etc. of the competitors Britannia in

this area is doing well.

So this is the comparison with other biscuits brands. According to our

findings we found that BRITANNIA is the market leader followed by

BRITANNIA biscuits. These two biscuits companies the lion's share in the

2,200 crore biscuits industry.

MARKET POTENTIAL

Market potential of the BRITANNIA is much positive in competitive era

and will sure cover the maximum market share of biscuit product.

Potentiality of any product depends upon the futuristic performance of the

product. it depends that how much retailers have potentiality to be

permanent seller of BRITANNIA.

For great potentiality it is necessary to improve those factors which are going to effect retailers. In my study I found some factors which can help to cover great potentiality.

These factors are following:

Scheme delivery should in perfect determining time.

Some places distributors not able to cover his particular area. That should be improved.

Scheme facility should be regular as much as possible.

Small pack also should be in the market.

Always collect the views of retailers. It gives psychological effect on the retailers about care ness by manufacturing company.

These factors are very important for the organization. If company is able

to improve these all factors then definitely its market share will more

increase. Retailers will take more interest to sell Britannia biscuit and

customer will also enjoy for it.

So potentiality is very high to Britannia biscuit in positive direction.

American Power Conversion (APC)


In Indian engineering industry today, APC the premier ISO 9001

company is a name to reckon with and the first largest manufacturer of UPS

in world. In 1981, APC became a publicly held company. The stock trades

under the name “APCC”.

Uninterruptible power supplies (UPSs) are devices that maintain the

supply of power to load even when the AC input power is interrupted or

disturbed. This is typically accomplished by drawing the necessary power

from a stored energy source, such as a battery. UPSs may also convert

unregulated input power to voltage and frequent-filtered AC power. Thus,

the UPS will provide stable power and minimize the effects of electric

power supply disturbances and variations.

Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small

UPSs are used for single personal computers and workstations where down

time is tolerable but data loss must be avoided. These UPSs provide enough

backup time for reliable equipment shutdown. Large UPSs provide mission-

critical applications where large-scale protection is essential.

It is the first of many great days for partners seeking the best solutions

in Critical Power and Cooling Services from the desktop to the data centre to

the factory floor. It is the first of many great days for our global customers

who have already come to trust the products, people, and services behind the

APC by Schneider electric name.

And in the first of many days for more than 12,000 employees who now

stand side-by-side ready to serve you, including:

More than 1,600 solution engineers in the field;

More than 500 inside support engineers; and

More than 1,500 field service engineers who are all, in turn,

Backed by a worldwide team of more than 40000 consultants, systems

integrators, and value-added partners ready, willing, and able to take you

through a period of unprecedented change in power and cooling design.

According to Gartner Research, half of all data centers will need to

overhaul their power and cooling solutions within the next few years. At the

same time, the number of professionals qualified to design and run modern

data centers will decline 45% (AFCOM).In short, we have lot of work to do,

with fewer qualified industry experts than ever before.

And the nature of work is also changing. It is no longer fiscally

responsible to oversize power and cooling, no longer functionally practical

to handle IT-driven “demand” and facility-managed “supply” issues in

blissful isolation. After all, power in equals heat out. It did yesterday, and it

will do so tomorrow. And it will be tomorrow’s biggest problem.

This means for the businesses of today, the financial imperative of

achieving an Efficient Enterprise and the moral imperative of implementing

“green” data center systems together demand that every power, cooling, and

management component be re-evaluated in the context of an integrated

solution performing with minimal waste and maximum scalability, Power,

cooling, and management all working together, seamlessly, automatically.

No downtime, No headaches, No surprises, For today, and for tomorrow.

In response to these unparalleled changes, APC by Schneider electric

offer a unique combination of innovation and Legendary Reliability.

The industry’s most comprehensive product and solution range for all

critical applications, including home, SMB & Enterprise/IT, Facilities

Management, Process Control, Medical, etc.

The industry’s broadest service organization, with more than 1,500

dedicated professionals and almost 100,000,000 man hours in field of

expertise at your service, across more than 100 countries. Whether

delivering our newest professional services or proactive maintenance

programs across all APC by Schneider electric product lines, our field

engineers are simply world-class.

The industry’s largest R&D investment committed to delivering the

most innovative solutions, such as the award-winning and patented

InfraStruXure® power and cooling architecture, and the by Schneider

electric GALAXY / EPS range, now powering some of the largest data

centers in the world.

With industry’s most comprehensive design and management software, APC by Schneider electric offer the industry’s most advances tools to quantify,

plan and manage the power and cooling challenges of data center.

Founded in 1981, American Power Conversion (APC) designs,

manufactures and markets products and services that improve reliability,

productivity and availability of information systems worldwide by

protecting hardware and data from the ongoing threat of power disturbances.

Our solutions include surge suppressors, uninterruptible power

supplies (UPSs), power conditioning equipment and related software for

computer and computer-related equipment, protected applications include

facilities, sites, mainframe computers, data centers, wide area networks

(WANs), local area networks (LANs), Internet and intranet equipment,

midrange computers, telecommunications equipment, home and office

workstations, and a variety of consumer electronics.

We also protect these applications against power problems on data,

network, serial, coaxial (CATV) and telephone lines.

As of December 31, 1999, APC reached reported sales of $1.337

billion with 5,000 employees worldwide and manufacturing sites on three

continents.

ACHIEVEMENTS

APC is ranked as one of Fortune’s 1000 largest companies.

APC is recognized in the Forbes 500 list of the most profitable U.S.

companies for the second year in a row.

PC Magazine identifies APC as one of the "Top 100 Most Influential

Companies."

The Wall Street Journal ranks APC’s stock performance as the 18th best in

the 1990’s.

APC is named to Forbes’ "Platinum List of America’s Best Big Companies."

APC is included in Standard & Poor’s S&P 500 Index.

APC worldwide

APC by Schneider electric UPS Systems combined to form a $3

billion (2.4EUR billion) Critical Power & Cooling Services business unit of

Schneider Electric. APC offer the industry's most comprehensive product

and solution range for critical IT and process applications in industrial,

enterprise, small and medium business and home environments. APC

solutions include uninterruptible power supplies (UPS), precision cooling

units, racks, and design and management software, including the industries

only integrated power, cooling, and management solution. Backed by the

industry's broadest service organization and an industry leading R&D

investment, the combined company's 12,000 employee’s help customers

confront today's unprecedented power, cooling and management challenges.

Schneider Electric, with 112,000 employees and operations in 190 countries,

had 2006 annual sales of $18 billion (EUR 13.7 billion).

APC by Schneider electric has industry leading financial position

- Combined 2006 revenue of US$3 billion (2.4€ billion)

- 12,000 employees worldwide

- Manufacturing in the U.S., Europe, Asia Pacific, Latin America

Backed by world leader Schneider Electric - The world’s power and

control specialist

- 2006 revenue US$18 billion (13.7€ billion)

- 105,000 employees globally

- Operations in 190 countries

APC by Schneider electric is a private limited company mainly producing

electronic products, a part of Schneider Electric. APC stands for American

Power Conversion.

APC stands for,

A – Accountability

P – People

C – Customer

APC’s History

Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic

power engineers founded American Power Conversion in 1981.

Neil E. Rasmussen (Sr. VP, CTO and Director of APC)

Emanuel E. Landsman (VP)

Ervin F. Lyon (Retired)

At the time, the research and development efforts of these three men

were focused on solar power. Over the next few years, government funding

and incentives in the solar arena began to dry up. In response, APC shifted

its focus to power protection, introducing its first UPS, the 750, in 1984. The

need for capital to support this growing business was satisfied in July 1988

when APC became a publicly held company. The stock, trading under the

symbol "APCC," was priced at $.125 per share when adjusted for stock

splits.

It is well known that computer systems require back-up power

solutions. It was quite common for a mainframe computer to have a large

uninterruptible power supply (UPS) and generator installed in tandem. APC

came at the market from a different perspective. Industry trends involving

the personal computer made APC management realize that smaller UPSs

were necessary for the market that included personal computers, PC servers

and their networks.

Over the years, APC has developed a global, end-to-end, product

offering targeted at four strategic application areas: Home/Small Office;

Business Networks; Access

Providers and Data Centers & Facilities Internal product development has

been augmented with strategic acquisitions to form an industry leading

product portfolio.

Throughout the world, the APC brand has become synonymous with quality

power back-up and management solutions.

Today, APC is a leader in its industry, employing over 5,000 people

worldwide, and is listed among the prestigious Fortune 1000, Forbes 500,

Nasdaq 100 and S&P 500 rankings.

APC interactive solutions AG were set up in April 2000 through a

merger of Philips Multimedia and LB- Data. Private investors hold 46.35

percent of the company, another 20.48 percent are held by Philips Austria

GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a

consortium of investors. The rest, i.e. 3.69 percent is held by the

management and the staff.

In today's "always on, always available" world where businesses can't

stop and downtime is measured in dollars, American Power Conversion

(APC) provides protection against some of the leading causes of downtime,

data loss and hardware damage: power problems and temperature. As a

global leader in network-critical physical infrastructure (NCPI) solutions,

APC sets the standard in its industry for quality, innovation and support. Its

comprehensive solutions, which are designed for both home and corporate

environments, improve the manageability, availability and performance of

sensitive electronic, network, communications and industrial equipment of

all sizes.

Known for its quality, innovation and industry leading service and

support, APC has perhaps the longest list of accolades in its industry. Not

satisfied with this, APC is working diligently to achieve its corporate

mission of creating delighted customers by improving the manageability,

availability and performance of information and

Communication systems through the rapid delivery of innovative solutions

to real customer problems

Headquarter

From corporate headquarters in West Kingston, RI, APC operates

sales offices throughout the world and manufacturing facilities on three

continents. Together, APC’s global teams work to fulfill their mission of

creating delighted customers.

Global Presence

APC’s corporate offices are located in West Kingston, Rhode Island.

The Company has sales offices throughout the world; manufacturing

facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China,

India, and Brazil; and ships product to approximately 160 countries. In 2005,

52% of APC’s revenues were in the Americas (North and Latin America),

30% were in Europe, the Middle East and Africa and 18% were in Asia. As

of December 31, 2005, APC had approximately 7,580 full-time employees

worldwide.

Manufacturing Units

In USA : West Kingston, East Providence & Rhode Island;

In Ireland : Galway and Castlebar

In Philippines : Laguna and Cavite (P1, P2 ,P3 )

In China : Suzhou

In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)

In Brazil

Business Scopes & Products

APC interactive solutions AG offer overall solutions for interactive

terminals with the focus on multimedia payphones, multimedia terminals

and POS/POI/POP media for indoor or outdoor use. Purpose is to create

interactive networks of public screens that reach across borders. The most

important business areas of APC interactive solutions AG are landline

telecommunication, tourism, e-government and retail.

Facts & Figures

APC interactive solutions AG is on a good track with pound 4.8

million revenue in 2005, 20 percent higher than in the year before. Leading

market positions have been maintained or even strengthened in all business

areas. In 2006, the company’s revenue increased by twice the amount of

2005, with 10 percent of revenue being invested in research and

development activities.

Nature of Business

APC sets itself apart from the competition in several ways:

Global one-stop solutions - APC provides worldwide access to "best-

of-breed" offerings;

Financial strength - APC's financial strength makes it an attractive

partner;

Efficient manufacturing - APC provides high quality products to

customers worldwide;

Innovative product offerings - APC designs solutions to address "real"

customer needs.

Sophisticated power management software – APC’s in-house software

team develops power management software that supports the

industry’s leading operating systems and Server Management

platforms, in addition to offering Web Management capabilities.

Key Application Areas

Today, the Company focuses its efforts on four key application areas:

Home/Home Office

Business Networks

Access Provider Networks

Data Centers and Facilities

Each requires customized efforts for products, sales and marketing,

but each has a common theme: high availability is increasingly essential.

APC is positioning itself to be the preferred brand worldwide in all four of

these application areas.

About APC India

The company first set up a Manufacturing plant in Bangalore in 1999

to support domestic Sales After a couple of successful years of

manufacturing experience, India became a global manufacturing hub.

Subsequently set up four more factories in Bangalore and currently supports

around 35% of the world wide requirements of the company.

5 Plants in Jigani, Bangalore, India, 100% EOU Unit

APC was awarded the highest Exporter for the fifth Consecutive year

by STPI for EHTP operations

Manufacturing 21000 -23000 units per Day

Over 1800 employees

Exports approx 95% of products manufactured

ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years Best Productivityin APC worldwide facilities

MERGERS AND ACQUISITIONS

During 2000, APC acquired a number of companies to broaden its

current product offering. APC purchased Airflow Company as well as U.K.

based Advance Power. APC acquired privately held ABL Electronics

Corporation. Earlier transactions include the 1998 acquisition of Silicon

A/S. These acquisitions have helped APC in providing expansive product

offering, enabling APC to leverage its global scale, strengthen channel

presence, and to deepen APC’s penetration into network and desktop

environments worldwide.

APC India’s Key Customers

WIPRO,

Infosys,

Sun Micro Systems,

Financial Technologies,

Bharti, MTNL, BSNL, VSNL,

Reliance Infocom,

Reliance Industries,

ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI

Bank, SAP India, HP, IBM, Bajaj Alliance.

WORK FLOW MODEL (END TO END)

Work flow explains how the good have been accepted from the

customer, the procedure for booking goods-first consignee and cosigner

details, number of articles in a pack, weight of a pack and the value. The

goods forwarding note consist of consignee and consignor details with

source and destination of the goods to be parceled.

APC by Schneider electric offer the industry’s most comprehensive product and

solution range for critical IT and process applications in industrial, enterprise,

small sand medium business and home environments.

APC by Schneider electric

Administration Manufacturing operations

Solution delivery groups

Market access groups

HRITFinanceLegalCEO

ManufacturingPurchasingService

Product-developmentProduct-managementResearch

SalesMarketingCommunicationsMarket research

TO REACH A CUSTOMER

APC End User

Manufacturer’s rep. firm

Electrical Contractor

Retail

Catalog

IT Distributor

Electrical Distributor

HPP Power Specialist

OEM

IT Seller

APC by Schneider electric solutions include uninterruptible power supplies

(UPS), precision cooling units, racks, and design and management software, including

the industries only integrated power, cooling, and management solution.

ORGANIZATION STRUCTURE

General ManagerOutsourcing Support

-HR-Service-Finance

Production Quality Supply chain Mfg-tech Test Engg Plat form

-HOD Quality-IDF managers-Engineers-QA technicians

-HOD SCM-Managers-Team Leaders-Engineers-In changes

-HOD Mfg. tech-managers-Team Leaders-Sourcing specialist

Sourcing

-Test Managers-Team Leaders-Engineers-Technicians

Platform Managers-Engineers-Repair Technicians

-HOD Sourcing-Managers-Team LeadersSourcing specialist

-IDF-managers-IDF -Team Leaders-cell leadersOperators

FUNCTIONAL AREAS

1. HR DEPARTMENT

The concept of personnel management at APC has undergone notable

changes over part twenty five years. The focus of the function shifted from

HR Head

Staffing Learning & Development

HR business Partners

HR systems Outsourced agencies

1. Labour statutory compliance2. Outsourced labour.

more administration to proactive human resource development over the

years.

Proper functioning of activities like,

o Recruitment

o Training

o Placement

Apprentice training

Workshops

Training in specific product and process

HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION AND

ROLE

Vision

To be a high performance team and a trusted HR business partner to ensure

organizational objectives are met through our people.

Role

A trusted HR partner

Champion the cause of our employees and balance the needs of the

organization and its people

A change agent

An expert HR administrator – delivering the best in class HR services

Subject matter/functional expert

HR Indices – HR Performance

Employee Turnover – Attrition rate: Ensure that the attrition rate is

below industry standards and work towards lowering the attrition rate

from the current rate.

Employee Satisfaction Index: Ensure that there is a healthy ESI in the

organization work towards constant improvement of ESI.

Productivity - Contribution per employee: Maintain a healthy

contribution per employee (production, revenue, profit, and services)

and work towards constant improvement of the same.

Training days per employee: Work towards achieving 40 training

hours per employee per annum and thereafter work towards constant

improvement every year with the organizational capability strategies.

Employee cost: Ensure that the employees’ costs in the organization

are within budgeted plans and yet remain competitive in the

employment market.

Discipline – Industrial Relations Index - Man Days’ Utilization:

Ensure that no days are lost due to any industrial strife and

maintaining healthy employees in the organization.

Average days to hire: Ensure that the average days to hire are agreed

limits and on par with market standards.

Cost of hire: Ensure that the cost of hiring is contained within

budgeted plans and yet ensure a healthy “average days to hire”.

Absenteeism rate: Ensure that absenteeism is contained to within

agreed levels and yet maintaining a healthy work-life balance.

Safety incidents: Work towards zero incidents and zero causality.

2. PERSONNEL ADMINISTRATION DEPARTMENT

The personnel administration department designs all the policies, rules

and procedures relating aspects of HRM and is intended to serve as a basis

fro the effective and uniform implementation of this across the entire

organization. In other words it is just managing the people by personnel

policy.

A personnel department has four divisions:

1. Establishment –

The establishment division deals with all the activities relating to

recruitment, promotion, performance appraisals, transfer policy,

retirement.

Health scheme with co-operation of finance department

Medical scheme

Family planning incentive

Insurance

a) Recruitment:

At executive level, APC prefers engineer,

HRD and P&A department - MSW graduates/ MBA (HR

specialization)

Marketing - MBA (Marketing)

Finance – MBA (Finance), CA, ICWA

APC prefers technical people, whenever they need engineers. APC

conducts written tests for freshets and technical interview for people with

experience. On the basis of the merit in the entrance test the engineers are

recruited. Otherwise an advertisement is given in newspaper whenever the

vacancy is generated and later on the basis of interview the selection is done.

Classification of employees:

Full Time Employee (FTE) - Is the one who is on regular payrolls of

company & entitled for all the benefits extended by the company

Temporary Employee – is the one who may work either on a full or part-

time schedule but are usually hired for a specific project or for a finite

period of time.

Probationer – Is the one, who is hired to fill the vacancy of Permanent

Position. On satisfactory completion of probationary period of service

which is 3 months, he will be confirmed as a Full Time Employee.

However, the probation period may be extended for maximum period of

another 3 months & if still the performance is not found satisfactory, the

services may be terminated during / at the end of the probation period /

extended probationary period.

Consultants – Is the one who is hired for their specialized knowledge &

engaged on a fixed retainer basis or paid on fees basis for services

rendered and are not employees of the company. A written contract

specifying the time period of the contract and amount payable is executed

in all such cases.

Contractor or Contractor’s Employees - Is the one, who is been hired

for specified activities which are incidental to the company’s operations

and are of intermittent nature

Project Trainees – Is the one, who undergo training for a short period of

time, as part of their educational or professional training such as Summer

Trainees / Project Trainees from management / educational institutes, will

not be paid any stipend on a case to case basis.

In APC they conduct two different programmers:

Induction programme

Global New Hire Orientation programme (GNHO)

b) Promotion Policy and Rules:

To provide all employees with broad equality of opportunity in

growth and career prospects.

To ensure fairness, equality, consistency and uniformity in the

matters of promotion of employees in all the units/divisions of the

company.

To organize and reward employees for their contribution to the

growth of the organization.

To sustain the high morale of the employees by informing them of

the promotion opportunity existing in the organization.

c) Transfer Policy:

Executives/employee of the company is liable for transfer from

department/section/job within the unit/division of which to another with the

discretion of management. While implementing the transfer policy the career

base promotion policy is reckoned with.

d) LTA (Leave Travel Allowances):

LTA amount payable is one month basic or as specified in the

compensation and benefits letter issued to the employee.

e) APC Employees Gratuity Fund:

Gratuity shall be pay able to an employee on the termination of his

employment after he has rendered continuous service of not less than 5

years.

On his super annotation or

On his retirement or resignation or

On his death or disablement due to accident or disease

The completion of continuous service of 5 years shall not be

necessary where the termination of the employment of any employee is

due to death disablement

The ceiling of gratuity to an employee for every completed year of

service or part thereof in excess of 6 months subject to a maximum of 20

months wages of Rs. 1 Lakh, whichever is less.

f) Death Relief Fund Scheme:

The APC employee’s death relief fund scheme gives monitory assistance

to the families of the members who die while in service of the company.

Scheme covers all the categories of employees who have voluntary

enrolled themselves by respective unit management.

g) Dearness Allowance:

DA is granted to compensate the price increase above CPI 1099 points, to

which the revised salary grade relate the payment of DA is based on slab

basis relate to the percentage increase over quarterly of AICPI 1099.

2. Canteen administration

Canteen food is provided to all the employees and to all the trainees in

the factory.

Vegetarian food is provided

Ordinary food cost 150Rs. p.m.

Morning tea or coffee

Tea/coffee/badam milk cost 0.10 paisa

Afternoon 4:00 pm – 5:00 pm tea/coffee/badam milk is

provided

3. Welfare section

Inter sports organizes competitions for cricket, kabaddi and

football matches.

2 sets of uniforms are issued for all the employees and 1 set for

apprentice. Diploma and ITI trainees.

2 sets of shoes are given to employees once in two years.

Cultural programs are organized.

Executive receive festival advance.

4. Law and administration

The section deals with following functions:

Furniture allocation for officials (Tables, Chairs)

Transport contract

Issuing ID cards for temporary, permanent employees and for

trainees

Pest control

PRODUCT INTRODUCTIONS

“This is an existing time at APC’s commented Rodger B. Dowdell

Jr., CEO and president “OUR record results reflecting the strength of APC’S

product offerings and our increasing presence in the category.”

Dowdell said that product strength is being exhibited from both the

high and low end of the company’s offerings. For example, the company’s

most expensive UPS, Matrix – UPS TM presently exhibits the most

momentum in the 3-5 KVA UPS category while the new power managerTM ,

a power director oriented towards retail sales, has been winning rare reviews

of its performance and design.

November marked the largest product introduction in the company’s

history, added Dowdell. “In addition to offering the best positioned product

and price combination for virtually any computer based application, our new

lines from a significant competitive advantage. This is most notable in the

largest corporative accounts which often look to one vendor for all their

power protection needs”.

Fourth quarter product introduction included UPS solutions for the

small office / LAN server ( smart-UPS® v/s) and advanced workstation

(Backup-UPS® ProTM) applications, surge protection for data and network

connections (protectNetTM) as well as a dramatically enhanced new version

of the industry leading smart-UPS® line. Despite the breadth of the

company continues to see opportunity to extend lines to lines to better

address current and future customer needs.

“our development pace and product introduction scheduled is

proceeding aggressively, and we expect to make significant product

introductions at both high and low end of our product offering in the

calendar 1995,” he said.

Dowdell said the company’ s innovative solutions gathered more than

a dozen independent awards for reliability and performance throughout

1994, including recent awards from the trade press in Russia and Brazil.

“The market continues to be one in intense competition; however,

APC has continued to gain market share throughout the world, even as the

market itself expands. End users, computer distribution channels and the

media continue to recognize APC as a learning world wide vendor of

protection products,” commented Dowdell.

APC’s strategy is to design and manufacture products that incorporate

high – performance and quality at competitive prices, while offering our

customers appropriate technology for their applications.

Products are designed to fit seamlessly into the computer, networking,

and communication environments of business, homes, small offices/ home

offices, and outdoor installation. APC engineers and tests these products for

compatibility with leading information, communication and building

management technology hardware and software.

PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

UPS Currently manufacture a broad range of standard domestic and

international UPS products. Puss are designed for multiple applications with

the principal differences among the products being the amount of power

which can be supplied during an outage, the length of time for which battery

power can be supplied, the level of intelligent network interfacing capability,

the number of brownout and over – voltage correction features and the

design approach used (standby, line interactive, double conversion Online

and delta conversion Online) Puss range from 325volt – amps for a PC, to

1.6 megawatt, or MW, suitable for a data centers, mainframe computers,

industrial application or facilitates. Estimated resale prices to end – users

General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

range from $ 25 to approximately $250,000

Different Products & Services of APC are as follows:

Back – UPS-BI

Back- UPS-BS

Laptop & Mobile Computing

Data Distribution Cable

Interface Cable

Ethernet Switches

Infrastructure Power Distribution Unites

Smart UPS

USB Hubs

Voltage regulators

Water Coolers

Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM

SAFETY AND HEALTHY MANAGEMENT SYSTEM

Safety means nothing but freedom from unacceptable risk or harms.

Accident (means unexpected or unwanted happening things) occurs only

behave of these two reasons:

1) Unsafe act – like human being, attitude, over confidence, negligence

Management ReviewAnnual Review

2) Unsafe condition – like engineering, deviation of set procedures.

Work Place Hazards

Physical

Chemical

Mechanical

Biological

Back health

o Lift weight, you consider safe to carry

o Reduce static leads

o Use strong muscles

o Keep fit & flexible

o Organize your work to eliminate problems

PolicyLegislationRisk Assessment

ResponsibilityProcedureTrainingSafety committeeFire Drills

AccidentsInspections

Audits

Electrical Safety

Follow procedure and work instructions

Do not cause damaged electrical equipment

Water and electricity do not mix

Disconnect the power from a shock victim and get help

Fire Safety Training

Fire is the physical heat resulting from a chemical chain reaction between

heat, fuel and oxygen under the correct conditions.

Which of this byproduct are most dangerous: heat, smoke, light and gases.

Fuels

Fuels involve can be in three states:

Solid

Liquid

Gas

Fire Prevention

Control ignition sources

Keep all doors closed

Do not overload electrical sockets

Replace damaged electrical cables & equipments

Ultimately it is the manager’s responsibility to provide a safe working

environment for their employees and suggest areas of improvement.

Manager should ensure that the product has been tested and approved to

work safely with the connected service provider of the equipment and within

the specified environment.

PERFETTI VAN MELLE INDIA PVT. LTD.


Perfetti Van Melle is a privately owned company, producing and

distributing candies and chewing gums in more than 130 countries

worldwide. The company was established in March 2001.through the merger of Perfetti

S.P.A and Van Melle NV.

In July 2006, the group acquired the Spanish company Chupa chups,

thus strengthening its position as the third largest confectionery (sugar

confectionery + gums) group in the world, and becoming the first player in

the global sugar confectionery market.

It is now the third largest confectionery group in the world, and the first to

be present in the main Asian market. Employing over 14000 people and

operating 32 companies throughout the world. Perfetti Van Melle has a true

global reach: it is present in the Asia pacific region, Europe, Middle East,

Africa, and the America. Its corporate headquarters are located in Lainate

(Italy) and in Breda (the Netherlands). Several of its brands are household

names and are much loved throughout the 5 continents.

Mentos, frisk, fruittella, alpenliebe, golia, happydent, vivident, big babol,

airheads, Chupa chups, and smint.

In addition to these global brands, Perfetti Van Melle offers a wide range of

products, the popularity of which is rooted in individual, local, and regional

markets. The ability to develop products, versions, and flavors, that suit the

different demands and opportunities of the local market is indeed one of the

group’s key to success.

Perfetti Van Melle’s innovations provide ample proof of the effectiveness of

its product customization strategy and its attention to consumer demand. In

many Asian countries, Alpenliebe is produced with formulas, packaging and

formats that vary according to local preferences, making it the market

leading candy. In the most highly developed European markets, Perfetti Van

Melle offers a wide and varied range of brands, with highly distinctive

qualities and characteristics, like that of functional chewing gum, still

unmatched by its largest international competitors. In America, Mentos, the

Group’s no.1 brand, is distributed in a range of exclusive varieties, taking

full advantage of the market’s specific and enormous and potential.

HISTORY OF THE

PERFETTI VAN MELLE INDIA PVT. LTD.

Perfetti Van Melle India Pvt. Ltd has deep root the drawing energy from the

inspiration of real people. The founders – the brothers Ambrogio and Egidio

Perfetti from Italy, and Izaak Van Melle from Holland- were gifted with

great initiative, intelligence and instinct. Though they did not actually know

each other, these men had much in common: the same ambition, the same

spirit and the same intuitions that encouraged them to found two great

companies, albeit in different times and hundreds of kilometers apart.

The Perfetti brothers started out in Lainate back in 1946 and Van Melle in

Breskens in 1900.

They could never have foreseen that the destinies of their respective

companies-, which still bear their names, Perfetti and Van Melle-, would

meet to bring about the creation of one of the worlds largest and most

dynamic confectionery groups.

And thanks to the work of their successor’s achievements, what might have

only seemed a dream for them has now become reality.

About Perfetti --

The story of this large company began in Lainate, a town just outside of

Milan, in 1946. It was here that the two Perfetti brothers, Ambrogio and

Egidio, founded the Dolcificio Lombardo.

In the mid 1950’s the two brothers had the inspiration that led to their

company’s first and decisive qualitative leap forward: the production and

launch of chewing gum, the legendary American product that had arrived in

Italy a few years earlier with the first Allies. This decision marked the

arrival of the first chewing gum entirely made in Italy: “Brooklyn”, known

everywhere as “la gomma del ponte” , the chewing gum of the bridge. A true

cultural icon, the Brooklyn legend lives on today.

1968 marked another milestone in the company’s development: the creation

of Gum Base, a business that immediately became an indispensable strategic

asset for the production of gum base, the raw material for chewing gum.

Today Gum Base is one of the top international gum base producers,

supplying all the group’s companies as well as many other confectionery

producers.

The 1970’s witnessed the launch of the brands that were to become

favorites with consumers around the world: Big Babol, Morositas, Vigorsol,

Happydent, Vivident, and Alpenliebe.

Since then Perfetti has continued to grow, set on a highly innovative

policy that drives it to offer new products and new brands every year.

Special attention to consumers and acute awareness of market trends have

always been the hallmark of the company’s activities. The ability to

anticipate consumer demands and trends has played a vital role in the

success of Perfetti.

In the 1980’s and 1990’s Perfetti launched an aggressive policy of

commercial expansion to accompany its strategy of constant innovation. In

Italy, the acquisition of large players in the sector, such as Caremoli, owners

of the Golia brand, Gelco and La Giulia, allowed Perfetti to extend its range

even further into all market sectors. The acquisition of Frisk took it into the

mini mint tablet sector and ensured a presence on the Japanese market.

Encouraged by its leadership in the domestic market, the company launched

an impressive process of international expansion, opening new production

facilities and distribution units on five continents- from Greece and Turkey

in the Mediterranean area, to the emerging markets of India, the ultramodern

factory opened in Brazil in 1999.

About Van Melle --

The story began in 1900 in Breskens, where Izaak Van Melle began

converting the bakery founded 60 years earlier by his grandfather into a

small confectionery factory. It only took him a few years to turn the small

family business into a thriving company. Towards the end of the Second

World War the Breskens factory was destroyed, and the company was

forced to move to Rotterdam. After a few months of setting in, it was

business as usual. The famous Mentos and Fruittella brands began to grow

in volume and distribution range.

It was at this time that modern stick and roll formats appeared.

The company grew rapidly, spreading around the globe.

The company focused on the qualitative improvements of its products and

adopted the strategy for international expansion based on its ability to

“supply superior quality products to quality markets.”

Several European countries (France, Belgium and Germany) soon became

the setting for commercial units which, supplied by the Rotterdam factory,

created an efficient distribution network.

In just a few years, Van Melle would succeed in taking the freshness and

taste of its unmistakable brands to the most remote corners of the world.

In 1980’s, Van Melle decided to move its main factory to Breda, where the

greater space allowed its productive capacity to increase.

Immediately afterwards the company broaden its product range, directing its

interest towards candies for young children through the acquisition of large

companies.

It was also during this period that Van Melle started its far reaching

international expansion by opening commercial units and factories in Brazil,

the USA, Thailand, Indonesia and the Philippines. Its growth in other

international markets continued throughout the 1990’s with the opening of

the eastern European borders. During this time the company set up

commercial facilities across the whole region and built a production unit in

Poland.

In the late nineties Van Melle set its sights on the emerging Asian markets,

where it once again displayed remarkable operational foresight.

As well as creating commercial units, it also set up large-scale production

facilities in Indonesia, China and India.

To improve its home market position Van Melle acquired the Dutch

company Klene, famous for its liquorices products.

The Story at the crossing --

The first links between the two companies date back to the 1980’s. Later, in

1991 common interests led Perfetti to acquire a 37% share in Van Melle.

This was only the first step in a partnership that was to prove profitable from

the outset, growing even stronger until ultimately, in January 2001, Perfetti

bought Van Melle’s entire shareholding.

In this way the two companies, starting from similar strategic concepts and

complementary geographic and product interests, formed a new, strong,

dynamic group that is today one of world’s most important confectionery

players.

Enormous challenges, ambitious projects and important objectives are

opening up for this new group, born at the dawn of the new millennium.

With a great past behind it, an even greater future awaits.

Company’s Vision:

“Company will enhance our world leadership in confectionery by creating

value for people through delightful and imaginative high-quality products.”

Mission Statements :

Perfetti Van Melle India Pvt. Ltd.:

Develop, manufacture and market high-quality and innovative

products for consumers through efficient use of resources and in

partnership with customers.

Create a fulfilling workplace for employees built on trust, mutual

respect, and appreciation of their diversity.

Value the role we play in communities, as a socially and

environmentally committed organization.

Generate economic value through superior growth and profitability.

Continuous focus on these principles will lead the company towards the

vision.

Company’s Values:

Living the Perfetti Van Melle values requires courage, vision, trust,

commitment, and pragmatism.

The following values guide the actions in realizing the mission of the

company:

Integrity Without Compromise-

Perfetti Van Melle conducts the business with honesty, integrity, and

respect for those with whom they have relationship.

Achieving Excellence-

Perfetti Van Melle pursues quality in everything they do. They strive

for continuous improvement in the way they operate.

Dedication to the Consumer-

Perfetti Van Melle will meet and surpass the differing needs and

expectations of our consumers, delighting them with high quality,

state-of-the-art and innovative products.

Care for the people-

Perfetti Van Melle are committed to creating a global workplace

where teamwork, involvement, open communication, flexibility and

fun exist.

They treat the people fairly; they value different styles, skills,

experiences, and backgrounds and acknowledge that these differences

result in greater creativity and better insights.

They encourage them to take initiative and expect them to approach their

jobs with passion and commitment.

They offer their people the training opportunities and ongoing development

so that each individual can reach his or her full potential.

Social and environmental Responsibility-

Perfetti Van Melle conduct the business as responsible members of

society, respecting the laws of the countries in which they operate,

Contributing to the progress of the local communities in line with the

legitimate role of the business.

They will operate safely, responsibly and with sound environmental

practices, aimed at minimizing the impact on the environment and

working toward long-term sustainability.

Independence-

Perfetti Van Melle is committed to achieving ambitious business goals

while securing our company’s profitability thus ensuring their

independent growth.

PRODUCTS

Perfetti Van Melle’s strengths are – Quality, innovation, knowledge of

market and consumer desires.

Quality: Product quality is not a simple detail; it is an indispensable starting

point. With the firm conviction that the best way to encourage consumer

loyalty is to offer products of unbeatable quality, Perfetti Van Melle has

always paid utmost attention to the selection of the finest raw materials, the

development of cutting-edge production processes and research into ever

newer and better production formulas.

Innovation: The confectionery sector is in constant evolution and innovation

is an essential element in keeping pace with competition and the market.

This is why the group has always given strategic importance to the research

and development of new, up-to-date products.

The central laboratories of Lianate and Breda, assisted by local laboratories,

are constantly researching new products and qualitative improvements to

existing ones.

Marketing: An understanding of the market, its underlying trends and the

ability to identify and anticipate consumer tastes and demands play a vital

role in the achievements of outstanding competitive results. For this reason,

our marketing services conduct constant, detailed market research and in-

depth analyses of the target market and its development. Perfetti Van Melle

also remains in tune with consumers by placing great emphasis on a series of

other innovative, attractive initiatives; these include developing new formats

and packaging, designing original product concepts, creating alternative,

effective promotional tools, and high-impact, eye-catching advertising

campaigns.

Environment: Respect for the environment by operating in total compliance

with local laws and regulations is central to the way of working.

The production processes have been designed to reduce all environmental

impact to a minimum; attention and economic resources are thus specifically

directed to improving the efficiency of these processes, cutting waste as far

as possible, making the best use of natural resources and respecting the

regulations and standards in force in the countries they operate.

They concern for environmental issues is also shown in our preferences for

environmentally-friendly options in all production processes. The sensitivity

in this field has also led them to collaborate with the WWF through the

sponsorship of important initiatives for environmental protection.

People: The employees are the most important resource. Behind the success

lies the initiative, enthusiasm, enterprise, commitment and creativity of the

people working with them. That’s why Perfetti Van Melle makes every

effort to create a stimulating work environment, to guarantee conditions of

total safety for the workforce, and to offer all staff professional training and

the opportunity for career advancement at an international level.

Brands

The brands which are being

manufactured & distributed by Perfetti

Van Melle are as follows:

a) Air action

b) Air heads

c) Alpenliebe

d) Big babol

e) Brooklyn

f) Center – fresh/ shock/ fruit

g) Chloromint

h) Daygum- herbs white/ microtek/

protex

i) Frisk – powermint/ liquid

j) Fruit-tella

k) Golia-activ/ fruit-c

l) Happydent-protex/ white/ xylit

m) Marbles

n) Meller

o) Mentos- candy/ gums

p) Vigorsol- original/ real fruit

q) Vivident

GLOBAL MARKET POSITION:-

Sales in billion US $

3rd position in global (sugar confectionery + gums)

Human Beings / People- A Complex Resource

Variety

Individual Differences (Each individual is different from another)

Specific Requirements

Scare or Surplus

Human resources term in which many organizations describe the

combination of traditionally administrative personnel functions with

performance management, employee relations and resource planning. The

field draws upon concepts developed in Industrial/Organizational

Psychology. Human resources have at least two related interpretations

depending on context. The original usage derives from political economy

and economics, where it was traditionally called labor, one of four factors of

production. The more common usage within corporations and businesses

refers to the individuals within the firm, and to the portion of the firm's

organization that deals with hiring, firing, training, and other personnel

issues.

Assets- Valuable or Useful person or thing .

Human resource management (HRM) is the strategic and coherent approach

to the management of an organization’s most valued assets - the people

working there who individually and collectively contributes to the

achievement of the objectives of the business. The terms "human resource

management" and "human resources" (HR) have largely replaced the term

"personnel management" as a description of the processes involved in

managing people in organizations. Human Resource management is

evolving rapidly. Human resource management is both an academic theory

and a business practice that addresses the theoretical and practical

techniques of managing a workforce.

The theoretical discipline is based primarily on the assumption that

employees are individuals with varying goals and needs, and as such should

not be thought of as basic business resources, such as trucks and filing

cabinets. The field takes a positive view of workers, assuming that virtually

all wish to contribute to the enterprise productively, and that the main

obstacles to their endeavors are lack of knowledge, insufficient training, and

failures of process.

HRM is seen by practitioners in the field as a more innovative view of

workplace management than the traditional approach. Its techniques force

the managers of an enterprise to express their goals with specificity so that

they can be understood and undertaken by the workforce and to provide the

resources needed for them to successfully accomplish their assignments. As

such, HRM techniques, when properly practiced, are expressive of the goals

and operating practices of the enterprise overall. HRM is also seen by many

to have a key role in risk reduction within organizations.

Synonyms such as personnel management are often used in a more restricted

sense to describe activities that are necessary in the recruiting of a

workforce, providing its members with payroll and benefits, and

administrating their work-life needs. So if we move to actual definitions,

Torrington and Hall (1987) define personnel management as being:

“a series of activities which: first enable working people and their

employing organizations to agree about the objectives and nature of their

working relationship and, secondly, ensures that the agreement is fulfilled".

While Miller (1987) suggests that HRM relates to:

".......those decisions and actions which concern the management of

employees at all levels in the business and which are related to the

implementation of strategies directed towards creating and sustaining

competitive advantage"

The goal of human resource management is to help an organization to meet

strategic goals by attracting, and maintaining employees and also to manage

them effectively. The key word here perhaps is "fit", i.e. an HRM approach

seeks to ensure a fit between the management of an organization’s

employees, and the overall strategic direction of the company (Miller, 1989).

Human resources management comprises several processes. Together they

are supposed to achieve the above mentioned goal. These processes can be

performed in an HR department, but some tasks can also be outsourced or

performed by line-managers or other departments.

• Human Resources Planning (HRP)

• Design of Organisation and Job

• Selection and Staffing

• Training and Development

• Organisation Development (OD)

• Compensation and Benefits

• Employee Assistance

• Union/Labour Relations

Nature of HRM

Simply put, Human Resource Management (HRM) is a management function

that helps managers to recruit, select, train and develop members for an

organization. Obviously, HRM is concerned with the people's dimension in

organizations. Following are few definitions of HRM:

1. HRM is a series of integrated decisions that form the employment

relationship; their quality contributes to the ability of the organizations and

the employees to achieve their objective.

2. HRM is concerned with the people dimension in management. Since every

organization is made up of people, acquiring their services, developing

their skills, motivating them to higher levels of performance and ensuring

that they continue to maintain their commitment to the organization are

essential to achieving organizational objectives. This is true, regardless of the

type of organization- government, business, education, health, recreation, or

social action.

3. HRM is the planning, organizing, directing and controlling of the

procurement, development, compensation, integration, maintenance and

separation of human resources to the end that individual, organizational, and

social objectives are accomplished.

These definitions of HRM can be summarized in the following points:

1.) Organizations are not mere bricks, mortar, machineries or

inventories. They are people. It is the people who staff and manage

organizations.

2.) HRM involves the application of management functions and

principles. The functions and principles are applied to

acquisitioning, developing, maintaining, and remunerating

employees in organizations.

3.) Decisions relating to employees must be integrated. Decisions on

different aspects of employees must be consistent with other human

resource (HR) decisions.

4. Decisions made must influence the effectiveness of an organization.

Effectiveness of an organization must result in betterment of services

to customers in the form of high-quality products supplied at

reasonable costs.

5. HRM functions are not confined to business establishments only.

They are applicable to non- business organizations, too, such as

education, health care, recreation, and the like.

Scope of HRM

The scope of HRM is indeed vast. All major activities in the working life of a

worker—from the time of his or her entry into an organization until lie or

she leaves—come under the purview of HRM. Specifically, the activities

included are—HR planning, job analysis and design, recruitment and

selection, orientation and placement, training and development,

performance appraisal and job evaluation, employee and executive

remuneration, motivation and communication, welfare, safety and health,

industrial relations (IR) and the like.

For the sake of convenience, we can categorize all these functions into

seven sections—

(i) Employee hiring,

(ii) Employee and executive remuneration,

(iii) Employee motivation,

(iv) Employee maintenance,

(v) IR, and

(vi) Prospects of HRM (see Fig.1).

Fig.1 Scope of HRM

Human resource management is a process of bringing people and

organizations together so that the goals of each are met. It is that part of the

management process which is concerned with the management of human

resources in an organization. It tries to secure the best from people by

winning their whole hearted cooperation. In short, it may be defined, as the

art of procuring, developing and maintaining competent workforce to

achieve the goals of an organization in an efficient and effective manner.

In other words, it can be said that human resource management is concerned

with people at work and their relationships with each other.

Nature of Human Resource Management

A BRIEF ON:

Training andDevelopment

Function

Continuous Function

People Oriented

Individually oriented

Pervasive Function

InterdisciplinaryApproach

Nature Of

HRM

In a typical manufacturing setup there are different Activities under the Banner of HR Department. We can divide them into the following areas:

ADMINISTRATION ACTIVITIES HR ACTIVITIES

For doing the Activities / Routine work there is a Standard Operating Procedure (SOP).

These SOP’S help in making the functions more efficient & System oriented rather than people oriented.

ADMINISTRATION ACTIVITIES

1.) UNIFORM 2.) EVENT MANAGEMENT 3.) TELEPHONE 4.) GUEST HOUSE/CHUMMERY 5.) TRANSPORTATION

a. Company vehicles b. unit head vehicle c. buses

6.) XEROX 7.) ESTATE MANAGEMENT 8.) COURIER

10.) TRAVEL DESK 11.) STATIONERY 12.) CANTEEN 13.) TAXI HIRING 14.) JOINING FORMALITIES 15.) VISITING CARDS

HR ACTIVITIES

1.) RECRUITMENT/ SELECTION

a.)shop floor employees b.)staff

2.) c.)contract labour TRAINING/DEVELOPMENT a.)shop floor employees b.)staff

3.) PERFORMANCE APPRAISAL 4.) RELOCATION 5.) INDUCTION 6.) DOMESTIC TRAVEL POLICY 7.) SEPARATION 8.) EXIT INTERVIEWS 9.) ATTENDANCE/AWARD/REWARD 10.) CONFIRMATION PROCESS

CONCLUSION

With the overall study of the above industrial profiles, products and

competitors of different industries we had come to a conclusion that Parle

and Britannia both are the top selling brands of the India. Both Parle and

Britannia are the competitors. The total production of biscuits in India is

estimated to be around 30 lakh MT, the organized sector accounts for 65%

and the unorganized sector accounts for 35% of the total industry volume.

Parle Products Pvt. Ltd : Established In 1929, company has factories in Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan, Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Company has about approximate market share of 30-35% of the total biscuit market. Parle-G accounts for the major volume turnover it accounts for approximately 80% of the total biscuit tonnage for the company.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr.

Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts

In the case of Parle-G brand, the researcher found that it’s the taste, which

contributed towards the customers brand loyalty. Parle-G’s long presence in

the market didn’t have much impact on the consumers brand choice, rather it

was the taste that deferred customers from switching to the other brands of

glucose biscuits. The Parle-G customers are not against consuming the Tiger

brand provided they get the same quality taste as that of the Parle-G brand.

They pointed out that the Tiger brand has a little lower milky taste and is a

little sweeter than it should be. Thus, the company must maintain the price

and concentrate on the brand taste to take maximum advantage of this

opportunity. Also, marketing efforts are required to make the consumers

aware of the brand’s price and make them more of nutrition-conscious so

that they can understand the ‘Glucose H-Force Biscuit’ concept.

Talking about Britannia after going thick on the thing, now time is to make a

complete picture. While making a product a SKU (Stock Keeping Unit) of

the shop retailers think about the GMROI (Gross Margin Return On

Investment) and they promote the brand which provide them highest. They

expect return in the form of profit margin, company schemes, window

display and references of the shop. Among these, company schemes make

the differences and are the highest source of motivation after profit margin.

Retailing demands a constant push from the company.

Marketer needs to use advertising and brand building strategies to address

the discerning buyers and retail push to in different buyers. The

manufacturer should understand consumer behavior because retailers can't

help quality and price. It is only up to dealers said it is demand they sell

Britannia 42% agree that at retail shop it is brand popularity, which

determine the purchase of biscuit.

There is a greater need to understand the retailer behavior considering them

as a team working for the company may help them to be attached to the

company. There should be feeling of belonging to the company in inner of

the retailers. Setting values club for retailers so that they may exchange

views with the company and help in understanding consumer behavior.

APC has a unique position in the world APC products. It is one of the

profiteering companies in the country.

The company will have good future and exciting things happening today in

the field of power electronics and like any other adventure.

The current phase of innovation and business solutions has thrown up a

number of challenges and opportunities for a changed approach to business

itself, especially in the electronics sector. It has earned profit from the initial

stage of its operations and its confident of meeting all the challenges that lies

ahead and aim at achieving the highest turnover.

The study brought put many features and functions of the organization. The

organization study has helped me to get familiarized with the real world

organization system, their strategies and to understand the various levels in

the organization.

Project in Perfetti van malle started by interacting with the HR

manager & staff in the organization. The interaction with managers

gave insight on the procedures of the recruitment. It also gave insight on

the various types of training activities conducted for the new

employees and existing employees and managers . It also helped

to learn training requirements while conducting various training

activities by preparing the forms needed for the training activities . In

the Recruitment department, by the interaction with the recruitment

head came to know about the various selection processes which

were used in the organization in order to recruit the required

candidates who would be able to achieve the goals set by the company.

During the tenure in the company, the visit to the production unit

gave lot of information about the process . Finance department gave

information about the final accounts i.e. the annual reports which

helped in analyzing various ratios. It also gave the information on

the important sources through which the budget was laid for various

activities of the company.

Marketing and sales department gave information on various strategies

of marketing and the techniques used in the sales of the goods. It

helped to know the various practical aspects marketing strategies

which were learnt in the classroom

BIBLIOGRAPHY

WEB SITES

www.parleproducts.com

www.wikipedia.org

www.parle.com/

www. britannia .co.in

www. perfetti vanmelle.in

Economic Times

Brochure of the company GNHO (Global New Hire Orientation)

www.apcbyscneiderelectric.com

www.apcc.com

www.schneiderelectric.com

www.google.com

www.apc.com

http://www.apc.com/

http://www.google.com/

http://www.schneiderelectric.com/

http://www.apcc.com/

http://www.apcbyscneiderelectric.com/

http://www.perfettivanmelle.in/

http://www.britannia.co.in/

Date post:	22-Oct-2014
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