info@industrio.co www.industrio.co

WE BUILD PRODUCT STARTUPS May 2014

Applications for Summer-2014 Acceleration Program are open!

http://www.f6s.com/industrio

WHAT WE ARE UP TO

Industrio is a Hardware Startups Accelerator. We are a company that invest in startups that are developing a hardware product (not purely software). We run a 6-months program where we provide a seed fund, access to an advanced facility for hardware prototyping and development and leverage a worldwide network of mentors and business partners between Italy, China and USA.

We are looking at startups with a technological background, addressing a multi-billion market with a product in the sector of industry automation, mechatronics, agriculture, healthcare technologies, connected and wearables devices.

We transform teams with a prototype into startups with a product providing a customer-oriented approach and all the tools to validate faster and cheaper a hardware business.

SUPPORT HARDWARE STARTUPS TO GO TO MARKET

FASTER AND CHEAPER .

INVESTMENT FOCUS - VERTICALS

MECHATRONICS AGRICOLTURE TECHNOLOGY

MEDICAL DEVICES SPORT&OUTDOOR

CAPITAL MENTORS TOOLS

OUR OFFER

+ + 15.000€

Cash for the team

35.000€ Prototyping budget to

develop your hardware

30+ Mentors & Partners

INDUSTRIO LABS

24/7 access to our space and prototyping lab

15% Stake in the startup

ACCELERATION PROGRAM

ACCELERATION PROGRAM

We transform teams with a prototype into startups with a product providing a customer-oriented approach and all the tools to validate faster and cheaper a hardware business in 24 weeks.

TEAM +

PROTOTYPE (patentable)

6 MONTHS

STARTUP (SRLi)

+ PRODUCT

SCOUTING EXIT

1 MONTHS

TRANSFORMATION FUNDING PROCESS

2 DAYS BOOT CAMP

Validation of product functionality; Feasibility of the technology with high level requirements; Identification of competitive advantages and competitors.

Definition and implementation of detailed design requirements; Product engineering, electronics; Test functionalities.

Contracting with manufacturing partners; Define distribution channels; Forecasting the revenues; Quality control on the product; Obtaining IP rights and patents.

3) INDUSTRIALIZATION

Product specifications, functionalities, mechanics, quality and UX.

Product design, customer needs, user profiles.

Costs, Build of Materials (BOM), scalability, integration.

IP/Patent strategy, supply/distribution, investors, partnerships, road map, business model, pricing.

1) PRODUCT

2) MARKET FIT

4) GROWTH STRATEGY

Product MVP

Prototype

2 MONTHS 2 MONTHS

2 MONTHS

DEMO DAY!

ACCELERATION PROGRAM WE BUILD HARDWARE BUSINESSES

3) INDUSTRIALIZATION

Product specifications, functionalities, mechanics, quality and UX.

Product design, customer needs, user profiles.

Costs, Build of Materials (BOM), scalability, integration.

IP/Patent strategy, supply/distribution, investors, partnerships, road map, business model, pricing.

1) PRODUCT

2) MARKET FIT

4) GROWTH STRATEGY

ACCELERATION PROGRAM /MODULES WE BUILD HARDWARE BUSINESSES (6months)

Specifications, Functionalities,

Mechanics and UX

Certification and Quality

IP/Patent

Building Materials, Costs of components

Engineering Integration and Scalability  

Fundraising strategy for hardware startups

Go to Market and Product Distribution

Business Model Canvas

Governance & Legals

User design Early marketing strategy Product design

MVP Prototype

Product

INDUSTRY PARTNERS PARTNERS

INVESTOR PARTNERS SCIENTIFIC PARTNERS PUBLIC GOVERNMENT (not investor)

TECHNICAL PARTNERS

ACCELERATION PROGRAM ITALY – USA – CHINA (planned)

Trento

United States are important for benchmark your technology, validate new customers and meet great investors

Shenzen is the place to be when you want to scale your manufacturing and address a new level of cost and efficiency for your product.

USA Boston/ San Francisco

Shenzen China

During the 20+ weeks together you will have access to our contacts and the best support to bring your startups to USA and China. We work to help you become a global business faster and validate new business models and partners.

TOOLS - HARDWARE MANUFACTURING PLATFORM

ANALYTICAL INSTRUMENTS

METALIZATION

SCREEN PRINTERS

LYTHOGRAPHY

IR CAMERA

PROBE STATION

MEMS FACILITY

DIGITAL MULTIMETER

CUTTING TOOLS

3D LASER SINTER

STEREOLITHOGRAPHY

CNC MACHINES

METALCOATING

OCSILLOSCOPE

3D PRINT FDM

We offer to startups the best, most advanced and convenient technology platform in Italy to prototype and validate you first products faster, better and cheaper with local and international partners. These are some of the machineries and tools you can find in the network of oru Industry Partners.

TOOLS - INDUSTRIO LABS

This is the Industrio headquarter in Trento where all startups will stay for the entire acceleration program. We provide broadband connection, equipped office space, meeting rooms, machineries (wood/plastic/steel work), kitchen and parking.

MENTORS

METRICS

104

APPLICATIONS RECEIVED IN 5 MONTHS (2013-2014)

50%

METRICS

APPLICATIONS COME FROM OUTSIDE ITALY

20+

METRICS

COUNTRIES REPRESENTED

PORTFOLIO

Bigger, faster and stronger 3D-printer on the market

Smart hives for advanced farming

Portable medical device for fast and easy skin-detection

STARTUP CLASS FALL-2013

STARTUP CLASS SPRING-2014

E-bike conversion kit for downhill ryders

Safely lock and charge your e-bike

Advanced machineries for bottling wine

PORTFOLIO

Meccatronicore Melixa Sinphoniq

DR Wine Tech Lock & Charge Bikeebike

FUTURE INDUSTRIO LABS MECHATRONICS HUB – ROVERETO (ITALY)

Industrio will have at the end of 2014 an amazing headquarter at Polo Meccatronica in Rovereto (TN) - a place where startups can access a unique technology platform to prototype, develop and accelerate their product close to some of the most important and innovative industries in mechatronic sector in Italy and worldwide. We’ll invest and host more than 20 startups in 2 years.

FUTURE INDUSTRIO LABS MECHATRONICS HUB – ROVERETO (ITALY)

WE LIVE HERE - TRENTINO

We live and operate in one of the most brilliant, rural and innovative community in Italy and Central Europe. Here Industrio is building its facility and attract every year the best

mind and talents worldwide working in hardware technology. Here things born strong, and we want create great hardware startups.

TEAM

CEO Jari Ognibeni

Jari is co-founder of Industrio. He is an investor and advisor in several early stage technology startups in Italy and US. Jari is expert in entrepreneurial community development and he is a startup co-pilot.

President Alfredo Maglione

Alfredo is co-founder of Industrio and President of Optoi Group srl. He is a serial entrepreneur in the microelectronic and embedded systems sector. Alfredo is member of Trentino Sviluppo advisory board and an active member of Confindustria Trento.

Partner & Board Member Alberto Gasperi

Partner & Board Member Alessio Romani

Alessio is co-founder of Industrio and a Business Angel; previously was Plant Manager for Zobele Group. Alessio has a deep knowledge on real product manufacturing in consumer goods sector.

Alberto co-founder of Industrio and President of Spinnvest, technology investment firm focused on health and cleantech sector. Alberto has more than 20 years running international business and new ventures.

Head of Prototype Mirko Bonvecchio

Mirko is Technical Manager of HSL Italia and supports startups in the prototype and industrialization phase.

Head of Electronics Michele Corrà

Michele is CEO of 3TEC and he supports startups in all aspects related to electronics, data and wireless communication.

Business Analyst Saverio Castellano

Saverio is currently graduating in MSc Economics at University of Trento. Saverio supports startups in market research, reporting and getting the best from the acceleration program.

Jari Ognibeni CEO

jo@industrio.co (+39) 327 2966 367

@industriofund @jaribeni

CONTACT

26  

Q: Who’s eligible to join Industrio? A: Candidates must be 18 years or older, and have an idea, a prototype or existing early stage startup that is innovative

and has the potential to scale. The industrial sectors Industrio focuses on are: mechanics, mechatronics, electronics, microelectronics and smart systems in all market applications from agro-food, to mobility, health and energy.

Q: Can I apply if I’m not from Italy? A: Sure! Teams from all over the world apply. We can help you with getting settled into Trento as well. Q: Can you get us visas? A: No, however we can help you with this. We will deal with it on case by case basis. Q. Can I apply as an individual or do I have to have a team? A.  It is recommended that a team of two or more apply though we will accept individuals. Startups are generally a ‘team

sport’ and in some cases there may be more than one person interested in commercializing the technology. We strongly recommend that you try and team up with others that are interested and form a team that will become a startup founding team upon successful acceptance into the program.

Q: If I have a team of cofounders, should we submit one online application or more? A: Only one application per team is needed but please include personal and contact information for all team members. Q: Should we open the company in Trentino before applying? A: No, you are not required to have a company in Trentino or in Italy for applying. If you are admitted to the program,

then you have to open the company in Italy.

Application /1

FAQ

27  

Q: I already have funding. Can I still apply? A: Yes. In your application, please specify the nature of your previous funding. Q: Will you sign a non-disclosure agreement (NDA)? A: No. We look at hundreds of business plans each year, we do not sign NDAs. However, we will work with you to find the

balance between understanding your company’s unique advantage without requiring you to divulge proprietary information. In your application, please avoid disclosing any technical information that you consider to be your "secret sauce”, but be as clear as possible about your competitive advantage.

Q: Do we have to start a company in Trento for you to invest in us? A: Yes, we will help you to do that. Q: Do we need to send in a business plan? A: No! We want to know who you are. Just fill out the online application here http://www.f6s.com/industrio - that’s all we

need! Q: What is the application process for Industrio? A: After submitting your online application, here is how the process will take place:

1. Validation: Industrio will evaluate all the applications received according to a process that considers the innovation potential, the technology and the applicable industry, the market opportunity. Teams passing this first selection will be invited to a bootcamp that will take place in Trento; 2. Selection: startups taking part to the bootcamp will present their product, work with mentors and get to know Industrio better. After the bootcamp Industrio will choose the final startups that will participate to the Program and receive the seed fund; 3. Acceleration: selected startups will start working on their project inside Industrio, will receive a seed fund and will have complete access to an international network of mentors, entrepreneurs and investors. Let’s rock!

Application /2

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Q: Once I submit my application to Industrio, will I hear from Industrio? A: Yes. ALL candidates that apply to Industrio will receive an email or telephone call from Industrio within 2 weeks

following the application deadline. Q: If our team is not selected, will we receive feedback about my idea? A: Yes. Our team is small however we do the best to give individualized feedback. Q: If our team is not selected, can we apply again? A: Absolutely.  Sometimes a rejection is due to the startup being a little too early and without enough traction for our

program.  Whatever the case, we encourage startups to learn why they were not accepted so they can work on those things and potentially apply again later.

Q: What are the standard Industrio terms? A: Our standard terms are that startups accepted into Industrio receive initial seed funding of up to €50K (with 15k€ in

cash for team and 35k€ to use for product dev.); 6 months of intense mentoring and expertise from our extensive network; a dynamic workspace; potential introductions to outside investors and more. Startups receive all of this in exchange for a max 15% startup stake. After the 6 months acceleration program, it is possible to receive additional mentoring, support and resources (including office space) from Industrio. That offer is available at Industrio’s sole discretion, and will be determined based on a team’s progress during the previous program.

Application /3

29  

Q: Who are the mentors? A: We have handpicked our mentors based on their expertise in specific fields. We want to ensure that you get the best

advice throughout the program that will ultimately help you succeed and we are extremely confident that our mentors will do just that. Take a look at our Mentors page on industrio.co

Q: How much access will we get to the mentors? A: The mentors will be coming in and out of the space at periodic times. We'll be working on setting up office hours so

everyone can get some one on one time. There will also be opportunities to ping people via email or our forum. Q: What is the role of the other partnering organizations? A: As a Industrio firm, you will have access to an extremely wide support system; the available services and tools are listed

in the catalogue. Q: Where do teams live while they’re there? A: We will certainly provide guidance to help you find a place to stay, but you’re mostly on your own with this one. The

good news is you can absolutely count on affordable living in Trentino. Q: Do the team need to be there for entire time? A: Yes. We understand there may be last minute unusual circumstances that change things, but you are expected to

spend the 6 months in Trento. Q: If I am accepted into Industrio, do I need to headquarter my business in Trentino? A: Yes. If you are accepted into Industrio, the startup that we help you to launch must be headquartered anywhere in

Trentino (we suggest in Trento or Rovereto), and the business must pay all applicable regional taxes.

Program /1

30  

Q: What stage should do you expect my company to be in at the end of the six months? A: The program will focus heavily on the concept of a Minimum Viable Product (MVP), prototype and the final product. By

the end of the program we expect you to have boiled your business or product down to its core components, build them, launch them and begin to integrate feedback from potential and actual customers. Revenue should be a real possibility if not reality.

Q: Are there any obligations after the program? A: No. Though we do hope you continue to be an active member of the Industrio alumni group. Even after the program,

the resources of the Industrio are still at your fingertips – including helping you find investors and mentors. You don’t have to stay in Trento (although we would love you to). Ultimately, we are building a strong community that you are part of for years to come and hope you are looking for the same thing.

Q: What happens if our company fails? A: We recognize that not all startup companies succeed. While we want to give you every chance for success, sometimes

market and customer feedback says otherwise. In that case, it’s better that you had the opportunity to find out earlier, and more cost-effectively, than you might have otherwise. Whatever happens, we believe that your experience at Industrio will be extremely valuable for your next venture.

Q: Are we required to stay in Trentino after the program? A: Absolutely not. We advise you to live where you can best realize your business and goals.

After Program

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Q: Who’s behind this? A: Meet our team, and see our growing list of amazing partners (www.industrio.co). Q: How is Industrio different from Angel Investors and VC firms? A: Most other funding sources have been moving upstream, looking for companies that have at least a beta/prototype, a

business plan, and some structured idea where they are going. We are looking to become involved earlier then that. We are looking for great ideas and great people and will help develop great companies around them.

Q: Can any of the information about Industrio change? A: Yes. The information provided on our website and on all other Industrio materials is likely to change. The information

provided represents plans at this point in time. Q: Why is Industrio based in Trentino? A: To be small means great things. Trentino is the ideal destination for international business with the high quality of life

and authentic experiences, research and innovation activities. Trentino is a leader in sustainable building and renewable energy, the cooperative movement and international solidarity with the rich industry heritage.

Q: Help! I was not able to find my answer here! A: Feel free to email us info@industrio.co to get your question answered. Due to the volume of emails we receive please

be patient with us.

General