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Industry Challenge
24 x 7 Visibility Of High Value Cargo
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DHLE One of the world’s leading express parcel
providers
World's largestairfreight forwarder
Global Market Leader
DHL Overview
Annual revenues: € 38 billion (2010– excludes Mail) More than 500,000 employees globally According to IATA – we are the largest cargo customer
DGF world's largestocean freight
forwarder (in both FCL & LCL1)
DHL Aviation has ~250 total dedicated
air fleet
Exel World’s largest contract logistics service provider
M2M: To INNOVATE where we CAN’T SEE
When Tomorrow is Too Late
Specialized transportation solutions to satisfy customers´ transportation needs focused on the fastest transit time, the greatest care, and maximum security.
DHL SAMEDAY solutions ensure:
On-demand servicesOff-network capabilitiesDedicated resources Constant shipment monitoringConstant condition monitoring
Global Network
Visibility Gaps Do ExistClosing Visibility Gaps
Vendor Innovation Award
Technology Innovation is Important
DHL Innovation Center
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World-wide Communications: GSM
Full Sensor Suite: Fully built-in to the device• Temperature• Pressure• Light / Dark • Motion • Speed• Vibration • Shock • Orientation • High-Accuracy GPS
Visibility Gaps Do ExistDHL Real-Time Innovation Tracking Device for Air Freight
Unique Requirements for Global Distribution of Tracking Devices via Air Freight
Deployment Example: Wireless Devices in Air Freight
Visibility Gaps Do ExistDeployment Requirements
• Certain kind of goods transported by Air Freight need to be monitored to ensure that they are delivered
– on time– securely– in desired condition
– Examples:– valuable and unique products– perishable and sensitive goods– dangerous goods
• Customers are very attentive and want to be informed about shipment status of their goods at any time
Visibility Gaps Do ExistOptimizing Services for High Value Critical Shipments
Comprehensive Feature Sets for Complex Distribution
Wireless GPS Temp. Humidity Pressure Shock Light
Global Arrival TimeDwell Status
Condition Condition Condition Condition Intrusion Detection
AOG Parts x x x xLife Science x x x x x xMedical Devices x x x x xElectronics x x x xTechnology x x x xEntertainment x x x xPerishables x x x x x
Key product categories that have unique condition requirements and flow through all modes of travel in a global transit system but must be monitored by the same M2M solution. . .
Requirements for Deployment in Multi-Modal Global Distribution
• Regulatory & Compliance• FDA Rules for Perishables • FAA Rules for Air Transportation of Electronic Devices• IATA Regulations for International Air Transport• Customs
• Operations • Training: Employees in Nations all Over the World• Customer Requirements: Not all Products are Shipped The Same
• Process • 24x7 Visibility Requires:
• New monitoring center process and personnel• New operation procedures defined and accepted by clients• New response protocols
There’s more to it than tracking a device on world wide network
Today’s View: Proactive Response and Risk Mitigation
Air Freight Tracker Peace of Mind & Assurance
24 x 7 Global Network
Risk Management
Wally DevereauxSouthwest Airlines
Director of Cargo Sales and MarketingSeptember 13, 2011
Business Case:
Cellular Based Tracking of Cargo on Commercial Passenger
Aircraft
Quality Control
Engineering Standards
Engineering Avionics
Engineering Systems
Flight Operations Safety
Safety and Security Dept
Hazardous Materials Acceptance Team
Ground Operations Leadership
Central Publications
Southwest Airlines Pilots Union
NO
Fine!
Southwest Airlines:
• One of the world’s largest and most successful passenger airlines
•Carried 130M Passengers in 2010
•692 Aircraft
•$12.1B in 2010 gross revenue
•Profitable 38 consecutive years
•Ranked fourth on Fortune's World's Most Admired
Company list
•87.6 Million Bags of Peanuts Served
Renown Air Cargo Service Provider:
• Express Delivery and Logistics Association’s Carrier of the Year
Award
•Airforwarders Association’s Carrier of the Year Award
•Air Cargo World Magazine’s Air Cargo Excellence Award (highest
rated carrier worldwide)
•Logistics Management’s Quest for Quality Award (highest rated
carrier worldwide)
The Business Case:
•Customer Demand
•Competitively Essential
•Revenue Implications
Thanks for your time!
Questions?