Kane Minkus Presents
Webinar #2: Make Yourself Visible! Award Winning Branding Techniques Part 1
HANDOUTS
Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What we are going to cover…
1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change
FoundaNons of top business owner
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What we are going to cover…
1). The 6 PosiNons In Business 2). 8 EssenNal Domains of Change
5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors
FoundaNons of top business owner
Personal Branding Tool Box
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of BusinessLOWEST HIGHEST
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
LOWEST HIGHEST
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
PRODUCER (Manager)
LOWEST HIGHEST
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
PRODUCER (Manager)
LOWEST
TALENT/PERFORMER (Doer)
HIGHEST
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
PRODUCER (Manager)
LOWEST
TALENT/PERFORMER (Doer)
OwnerHIGHEST
(Brand)(Product/Service -‐ IP)
(Rela/onships)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
PRODUCER (Manager)
LOWEST
TALENT/PERFORMER (Doer)
Owner
LEADER(Marke/ng)
HIGHEST
(Brand)(Product/Service -‐ IP)
(Rela/onships)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
6 Posi/ons Of Business
CREATOR (Idea/Innovator)
PRODUCER (Manager)
LOWEST
TALENT/PERFORMER (Doer)
Owner
LEADER(Marke/ng)
HIGHEST
CLOSER (Sell)
(Brand)(Product/Service -‐ IP)
(Rela/onships)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
Internet MarkeNng Strategy
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
Internet MarkeNng Strategy
DistribuNon Method of Your
Message
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
Internet MarkeNng Strategy
DistribuNon Method of Your
MessageInformaNon Division
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
Internet MarkeNng Strategy
DistribuNon Method of Your
MessageInformaNon Division
Partnership Strategies
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
GlobalizaNon Strategy
Internet MarkeNng Strategy
DistribuNon Method of Your
MessageInformaNon Division
Partnership Strategies
Packaging & PosiNoning
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Strategy
GlobalisaNon Strategy
Internet MarkeNng Strategy
DistribuNon Method of Your
MessageInformaNon Division
Partnership Strategies
Packaging & PosiNoning
Knowledge & Growth Strategy
8 EssenNal Domains Of
Major Change
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Brand U
The
Revolution:
SELL YOUR KNOWLEDGE
Experts Biz
MARKET YOURSELF
SELL YOUR KNOWLEDGE
Experts Biz Any Biz
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Places you in a leadership role
APracts the right people and right opportuni/es
Associates you with a trend Posi/on your focused message in the hearts and minds of your target customers
Enhances pres/ge
Adds perceived value to what you are selling
Earns recogni/on
Increases your earning poten/al
Differen/ate yourself from the compe//on
Confers top of mind status Increases authority and credence of decisions
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up" The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up"2.) Message
The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up"2.) Message3.) Moments" "
The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up"2.) Message3.) Moments" "4.) Method
The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up"2.) Message3.) Moments" "4.) Method5.) Metaphors (Brand Theme)
The 5M’s To Personal Branding
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Where all this branding stuff comes from?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Where all this branding stuff comes from?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Where all this branding stuff comes from?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Where all this branding stuff comes from?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Global Examples: Asia
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Global Examples: USA
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Global Examples: AUSTRALIA/NZ
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Global Examples: UK & EUROPE
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Examples
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Examples: “Experts”
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Personal Branding Examples: “Method”
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
1.) Make up" The 5M’s To Personal Branding
• Name
• Label"• Picture
• Dress/Style/Hair • Colours"
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Name
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Name
• Your full name is your Brand
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Name
• Your full name is your Brand
• Put your name on everything!
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Name
• Your full name is your Brand
• Put your name on everything!
• Corporate brands/Teams sNll need PB
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
• This is your idenNty -‐ who are u?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
• This is your idenNty -‐ who are u?
• Replaces your “tradiNonal label”
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
• This is your idenNty -‐ who are u?
• Replaces your “tradiNonal label”
• Gives your Expert angle
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory + Qualifier + Results Produced + X Target Market/Specialist/Profession
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory = Industry, City, Country or Countries
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory = Industry, City, Country or Countries
Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory = Industry, City, Country or Countries
Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.
Results Produced = Most Compelling Results
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory = Industry, City, Country or Countries
Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.
Results Produced = Most Compelling Results
Target Market = Who specifically you target
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label
Territory = Industry, City, Country or Countries
Qualifier = Premier, Most Trusted, #1, Longest Running, Most CreaNve, etc.
Results Produced = Most Compelling Results
Target Market = Who specifically you target
Specialist = Expert, Advisor, Mentor
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Label Examples
America’s #1 Revenue Accelerator Expert
UK’s Premier SomaNc Pain Reducing Specialist
Australia’s Most Trusted Wealth Builder For Young Families
Singapore’s Best First Time House Finder For Single Moms
#1 Global Business Coach
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Work with a professional photographer
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Book 2-‐3 hours of Nme
• Work with a professional photographer
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Book 2-‐3 hours of Nme
• Work with a professional photographer
• Bring 2-‐3 ouoits to change into
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Book 2-‐3 hours of Nme
• Work with a professional photographer
• Do something playful before you get started
• Bring 2-‐3 ouoits to change into
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Book 2-‐3 hours of Nme
• Work with a professional photographer
• Do something playful before you get started
• Bring 2-‐3 ouoits to change into
• Be apenNve to the background and the lighNng
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Book 2-‐3 hours of Nme
• Work with a professional photographer
• Do something playful before you get started
• Bring 2-‐3 ouoits to change into
• Be apenNve to the background and the lighNng• Always smile
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture• Body posture is important
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
• Live shots should emphasise cred. & social proof
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
• ALWAYS get pictures w/ strong brands around you
• Live shots should emphasise cred. & social proof
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
• ALWAYS get pictures w/ strong brands around you
• Live shots should emphasise cred. & social proof
• Get a shot behind you on a stage showing audience
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
• ALWAYS get pictures w/ strong brands around you
• Live shots should emphasise cred. & social proof
• Get a shot behind you on a stage showing audience• Get shots of you interacNng with parNcipants
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Picture
• Post producNon -‐ Adobe Photoshop & Lightroom
• Body posture is important
• ALWAYS get pictures w/ strong brands around you
• Live shots should emphasise cred. & social proof
• Get a shot behind you on a stage showing audience• Get shots of you interacNng with parNcipants• Get pictures of you delivering each service
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair• The more professional the beper
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
• Pay apenNon to shoes and jewellery
• The more professional the beper
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
• Pay apenNon to shoes and jewellery
• The more professional the beper
• No visual distracNons on your body
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
• Pay apenNon to shoes and jewellery
• The more professional the beper
• Put apenNon into the “style” you put together
• No visual distracNons on your body
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
• Pay apenNon to shoes and jewellery
• The more professional the beper
• Put apenNon into the “style” you put together
• No visual distracNons on your body
• Long hair should get pulled back (be well groomed)
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Dress/Style/Hair
• Pay apenNon to shoes and jewellery
• The more professional the beper
• Put apenNon into the “style” you put together
• No visual distracNons on your body
• Long hair should get pulled back (be well groomed)• Glasses, accents and indicators of normalcy
convert beper
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Colours
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Colours
Colours that work:
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Colours
Colours that work:
Colours that don’t work:
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
ShirtTie
Best Colour CombinaNons
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Best Colour CombinaNons
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Best Colour CombinaNons
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Paperns
Solid colours are best & safest
No paperns
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What People Assume In the first 30 Seconds
1) Your economic level 2) Education level 3) Trust worthiness 4) Social position 5) Level of sophistication 6) Economic heritage 7) Your social heritage 8) Your education heritage 9) Your current success 10) Your moral character "William Thorough
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What’s Your Message?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What’s Your Message?
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What’s Your Message?
• It is the mission you are on
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What’s Your Message?
• It is the mission you are on
• A summary statement of the overall impact you want to make
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
What’s Your Message?
• It is the mission you are on
• A summary statement of the overall impact you want to make
• What inspires people, get’s there apenNon and draws them to you
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Message Examples
• You can have a passionate relaNonship• You can grow old pain free• You can live financially free now• You can be the father you want to be now• You can quite smoking easily
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
How To Cras Your Message
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
How To Cras Your Message
• 6-‐10 words max
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
How To Cras Your Message
• 6-‐10 words max
• You can be/do/have X Result
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
How To Cras Your Message
• 6-‐10 words max
• You can be/do/have X Result
• Easy to remember & emoNonal
Plan Your Success
1) Create a label for yourself
2) Schedule time with a pro photographer
3) Make sure you have at least 2 proper outfits
4) Craft your message
Webinar #2 Make Yourself Visible!
Award Winning Branding Techniques"
Next Webinar
Webinar #3: Make Yourself Visible! Award Winning Branding Techniques Part 2
Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist