1 ©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Industry trends around IT and telecommunications management convergenceNorman Kincl, Solution Manager,Communications and Media Solutions, Hewlett-Packard

Lars Rossen, Strategist,Business Technology Optimization, Hewlett-Packard

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Telecom / IT Convergence: A Battleground?

– Subtitle goes here

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The “Service Provider – IT” Continuum

Industry segments

Telephonyprovider

CommunicationService Provider

ConvergedService Provider

Service-CentricIT

Capability-CentricIT

What is a service provider?

CaaS IaaS PaaS SaaS

IT as supportPSTN ISP MSP IT as businessCSP

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Public networkfixed & wireless

Business processesIP/NGN

The Technology Behind the Continuum

Telco infrastructure IT infrastructure

Payroll

Desktops

Web presenceVPN IPTV

Streamed contentBilling

Telecom world IT worldTrend

POTS Mobile

Leased Line

Services

Resources/infrastructure

SDP Applications, Servers, storage

Convergence Battleground

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Engineering/Operations

eTOM ITIL

The Convergence Battles

Process

People

IT

OSSIT

Management

Technology

Strategy

Telecom Internet

Telecom world IT worldTrend Convergence

Battleground

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Do you really want to define your strategy based on where you currently are in the continuum?

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Structuring the Solution

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Based on TeleManagement Forum eTOM

The Telecom Approach:

OperationsStrategy, infrastructure, & product

Infrastructurelifecyclemanagement

Productlifecyclemanagement

Strategy &commit

FulfillmentOperations,support, &readiness

Assurance Billing

Marketing & offer management

Service development & management

Resource development & management (application, computing, and network)

Supply chain development & management

Customer relationship management

Service management & operations

Resource management & operations(application, computing, and network)

Supplier/partner relationship management

Enterprisemanagement

Customer

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Predict the future – control today

HP Unified Service Operations

OperationalHealth

ReleaseManagement

ChangeManagement

Incident &ProblemManagement

Fewer, q

ualifie

d in

cidents

Rational, informed changes

Info

rmed, auto

mate

d r

ele

ase

Desired stateIncrease staff productivity and service reliability

Predict problems before they impact the business

Understand problem source for rapid resolution

Predict impact of change before and during release

Unifieddata

Provide the right data to the right users

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Service delivery

governance platform IT financial management

Applic

ation L

C

Requirementmanagement

Projectmanagement

Riskmanagement

Testing

Service Delivery

Service request management

Service support

Service reporting

Unified Service Operations

Service Planning & Governance

Govern service delivery

Serviceplanning

4 Lifecycles Chain Together the Essence of ITIL

Portfolio demand management

Service improvement

BUSINESS

OPERATEPLAN DESIGN

TRANSITION

Change management

Incident & problem management

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Service catalogue management

Operational health

Release management

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Serv

ice d

evelo

pm

ent

Requirementmanagement

Projectmanagement

Riskmanagement

Testing

Service Subscription Management

Order management

Service management

Billing & collections

Unified Service Operations

Operational health

Configuration management

Change management

Troublemanagement

Product / service offer management

Product/service catalogue management

Product governance

Serviceplanning

… Translate Into Telecom Language, …

Portfolio demand management

Service improvement

BUSINESS

OPERATEPLAN DESIGN

TRANSITION

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Fulfillment Assurance UsageInfrastructure +Product

Strategy

… and by Replacing the ITIL Overlay With the eTOM Pillars …

Requirementmanagement

Projectmanagement

Riskmanagement

Testing

Order management

Service management

Billing & collections

Operational health

Configuration management

Change management

Troublemanagement

Product/service catalogue management

Product governance

Serviceplanning

Portfolio demand management

Service improvement

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Fulfillment Assurance UsageInfrastructure +Product

Strategy

Requirementmanagement

Projectmanagement

Riskmanagement

Testing

…and Rearranging, We Get the eTOM Mapping

Product/service catalogue management

Serviceplanning

Portfolio demand management

Service improvement

Order management

Service management

Operational health

Configuration management

Change management

Troubleticketing

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Product (Service Offer)

Infrastructure

Billing & collections

Service(Service Instance)

Product governance

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Stop! Wait a Second…

– So HP Unified Service

Operations maps into

eTOM and addresses the

needs of service

providers

– But what about IT, you

mentioned it is moving

towards a service

provider model.

How is that?

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The supply chain for technology-enabled services

IT Becomes a Service Broker:

Business users

S

S

S

Business outcome

IT organizationinternal service provider

Cloudservices

In-house services

Hostedservices

Enterprise-class software

Dedicated and shared infrastructure

Hosted / outsourced service provider

Enterprise-class software

Dedicated and sharedinfrastructure

Cloud service provider

Massive scale-out infrastructure

Global-class software

Capability Centricity

Sourcing + Service Centricity

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The “Service Provider – IT” Continuum

Examples of customers and how they move

19xx BT

2100 BT

amazon.com IT

Amazon Web Services

Google

Google

The converged approach supports transformations in both CSP and IT

Telephonyprovider

CommunicationService Provider

ConvergedService Provider

Service-CentricIT

Capability-CentricIT

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Bringing Peace

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Engineering/Operations

eTOM ITIL

Achieving Peace Requires Replacing the Traditional Approach…

Process

People

IT

OSSIT

Management

Technology

Strategy

Telecom Internet

•Subject to silo’edorganization

•System oriented

• Technology driven

Telecom world IT worldTrend Convergence

Battleground

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…With a Transformational Approach

Process

People

Technology

Strategy

Internet

ITIL

IT

ITManagement

Telecom

eTOM

Engineering/Operations

OSS

•Cross organizational

•Process oriented

•Strategy Driven

Telecom world IT worldTrend Convergence

Battleground

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– HP Solution Consulting Services (SCS)

translates customer needs and business

strategies into actionable solutions with

measurable results.

• Powered by COSMOS

• Holistic View

• Representation of inter-relations

and inter-dependencies at all

business levels

• Enhanced understanding across the

organization

• Model based Knowledge Management

of industry standards and best practices

• “As-is” to “to-be” transformation

BusinessMetrics

Processes

Standards

SystemsServices

Organizationand Roles

Business Models

COSMOSInformationModels

Successfully enables transformation

Solution Consulting Services

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Requirementmanagement

Projectmanagement

Riskmanagement

Testing

Order management

Service management

Billing & collections

Operational health

Configuration management

Change management

Troubleticketing

Product/service catalogue management

Product governance

Serviceplanning

Let’s See How This Applies to the Critical Operational Processes

Portfolio demand management

Service improvement

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Fulfillment Assurance

Common Data

Order Mgmt

Activation

Change Mgmt

Config Mgmt

Problem Mgmt

Fault Mgmt

Service Mgmt

Performance Mgmt

Common dataService catalogue

The Process Areas Map to the HP NGOSS Blueprint Functional View …

Requirementmanagement

Projectmanagement

Riskmanagement

Testing

Billing & collections

Product governance

Serviceplanning

Portfoliodemand management

Service improvement

Order management

Service management

Operational health

Configuration management

Change management

Troubleticketing

Product/service catalogue management

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…and Map to the HP NGOSS Solutions…

Fulfillment Assurance

Common Data

Order Mgmt

Activation

Change Mgmt

Config Mgmt

Problem Mgmt

Fault Mgmt

Service Mgmt

Performance Mgmt

Problem Management

Service Management

Fault Management

Performance Management

Order management

Activation

Inventory

Change & Config.

AssuranceFulfillment

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…That Are Powered by CMS and BTO Applications

Fulfillment Assurance

Common Data

Order Mgmt

Activation

Change Mgmt

Config Mgmt

Problem Mgmt

Fault Mgmt

Service Mgmt

Performance Mgmt

HP NGOSS Service Managementpowered by

• HP SQM

• HP Service Console

HP NGOSS Fault Managementpowered by

• HP TeMIP• HP Network Node Manager• HP Operations Manager• HP Unified Correlation Analyzer

HP NGOSS Performance Mgmtpowered by

• HP Performance Insight• HP Telecom Report Packs

HP NGOSS Problem Managementpowered by

• HP Service Manager

HP NGOSS Order Managementpowered by

• ConceptWave

HP NGOSS Activationpowered by

• HP Service Activator

HP NGOSS Service Inventorypowered by

• HP UCMDB

HP NGOSS Change & Configuration Managementpowered by

• HP Service Manager• HP Network Automation

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Outcomes that matter.

– HP has HW, SW and Services to help you be successful in their strategic journey towards convergence:

• Next Generation Services

• Cloud Computing

• Service-centric IT

– Whether complete OSS transformation or individual components, HP management solutions allow you to use the same tools and processes across the continuum

– HP has successful references

Do you really want to define your strategy based on where you currently are

in the continuum?

With HP, you don’t have to!

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Q&A

33 ©2010 Hewlett-Packard Development Company, L.P.

To learn more on this topic, and to connect with your peers after

the conference, visit the HP Software Solutions Community:

www.hp.com/go/swcommunity

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