WHAT IS DESIGN FOR TV
?
Thomas Edison said:
“Of the 200 light bulbs that didn’t work, every failure told me
something that I was able to incorporate into the next attempt”
Social Multitasking
Complex
same content across platforms
NAVIGATION MODEL
Color KeysNavigation Arrows
Number keypad
Central key = OK
THE PERFECT REMOTE CONTROL!
Based on research and work experience we found that…
visual BleedContent Discovery
Real World Metaphors
Across platforms Feedback
i.e. Netflix, 2013
i.e. Time Warner Cable i.e. The Guardian beta Google appi.e. Tour de France
TV APP current version
Item 1 Item 2 Item 3 item 4 …
Application’s Name
Subitem1 Subitem 2 subitem 3 subitem 4 subitem 5 subitem 4 …
Name of the item + detail info
Name of the item
LOGO
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
SHORTCUT KEYS FOR OTHER AREAS
TV APP unreleased version
LOGOItem 1 Item 2 Item 3 Item 4 Item 5 Item 6 …Subitem 1 Subitem 2 Subitem 3 Subitem 4 …
Name of the item Name of the item Name of the item Name
Name of the item Name of the item Name of the item NameName of the item
SHORTCUT KEYS FOR OTHER AREAS
Name of the item detail info
Name of the item Name of the item Name of the item Name
Design for TV is like exploring a blank canvas when painting for the first time. We should not underestimate
the power of emotions!
Look at Oprah’s show, an estimated 42 million viewers and a thousand million tears
each week.
Questions?
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