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Corporate Kit

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inext: the brand

RELEVANT

INTERACTIVE

ENGAGING

for the audiences across Tier II cities

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inext: the content

Smart, Edgy and Utilitarian

Easy, quick-browsing format catering both in-depth readers as well as

skimmers

Enriching and Interactive Feature Pages catering to various needs of the

reader i.e. Education, Health & Fitness, Leisure, Spirituality etc.

Thought provoking, refreshing & progressive editorial content

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inext: the reader

an inext reader is smart, curious,progressive who enjoys good life.

in short, definitely a lucrative target for savvy marketers.

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inext: numbers speak too

%age of regular readers of each newspaper

belonging to SEC AB category

%age of regular readers of each newspaper

belonging to MHI 20K+ category

27% 27%

48%

0%

10%

20%

30%

40%

50%

60%

AU HH Inext

SEC AB Readership

AU

HH

Inext

8% 7%

11%

0%

2%

4%

6%

8%

10%

12%

AU HH Inext

MHI 20K+ Readership

AU

HH

Inext

Source: IRS 2012 Q4

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inext: numbers speak too

%age of regular readers of each newspaper

who are Females

%age of regular readers of each newspaper

belonging to 16-39 years age-group

22% 20%

30%

0%

5%

10%

15%

20%

25%

30%

35%

AU HH Inext

Female Readership

AU

HH

Inext

61%59%

67%

54%

56%

58%

60%

62%

64%

66%

68%

AU HH Inext

16-39 yrs Readership

AU

HH

Inext

Source: IRS 2012 Q4

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inext: the solutions provider

PRINT

ACTIVATIONS

INNOVATIONS

DIGITAL

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The Product

A product which caters to a core group of 16-39 year olds across Tier II

cities of UP, Uttarakhand, Bihar & Jharkhand

In its markets, inext caters to a much more affluent audience as comparedto any other daily

Delivering incisive and utilitarian content to its readersday on day

Language that is bilingual and a format that is compact, inext appeals to

the progressive, up-market audiences of these markets

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Editorial Milestones

Recently, the All New inext was launched on 9th November with moreimpactful news content and beefed up Feature Pages

Unique Editorial Campaigns / Specials through the year

Beti Bachao Abhiyan

Pitro ko Sammaan

Izzat Karo

Balla Bol (World Cup)

Special issue and edit series on 8th Foundation Day based on the unique

theme ofAshtangaYogain its modern avatar

Addressing the common mans requirements through edit series on civic

issues, general budget and rail budget

11

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Snapshots

12

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Tap the non-news environment

A reader wants it all in oneAnd so does the advertiser

inext offers an array of non-news content pages through the week that

cover various subjects catering to different audiences

Thematic Feature Pages wherein apart from the interesting content, a lot

of brand conversations can be integrated

Features Pages through the week based on the broader pillars of

EDUCATIONENTERTAINMENTLIFESTYLEWELLNESS

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Tap the non-news environment

DAY FEATURE PAGE FEATURE PAGE

MONDAY Career Social Side (Gadgets/Technology)

TUESDAY Career Health

WEDNESDAY Career Spice it Up (Food/Recipes)

THURSDAY Career Spirit of Life (Spirituality)

FRIDAY Career Velvet (Fashion)

SATURDAY Career i-Space (Love Messages / Q&A)

SUNDAY Star Trek (Astro/Tarot etc) Time Pass (Activity page with

Crosswords, Sudoku etc.)

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CONNECT

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Digital Extension

Catering to the youthful audiences, going digital was a natural extension

for inext as a brand

inext launched its digital avatar on 1st January 2012

It is the younger, smarter and faster version of the daily

3 i contentInformative, Interesting and Involving

It has also spread its presence aggressively in the social media too

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Integrated Newsroom: Print > Web > Print

We promote our exclusive videos, user generated videos, celeb

blogs, forums, tips, debates in our print edition.

Also linking to web by read more on inextlive in our news stories

We publish best of the web in our print edition. Best blog post, selected opinions

on a particular issue etc.

It breaks the monotony of print edition with fresh and amateur content.

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Audience Numbers

Total Unique

Visitors (mn)

Total Page Views

(mn)

inextlive 1.90 mn. 12.7 mn.

Source: Google Analytics March 2015

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Social Media Presence

Facebook Fans89,156

YouTube

80,99,093 lifetime views

5,09,004 monthly views

4893 subscribers

Twitter1308 followers

Android App Downloads 2500

Whatsapp9138 Users connected

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Activations

Activations has always emerged as a differentiatorfor inext

In the pursuit of connecting with audiences in its core age group of 16-39

years, inext has year on year executed its calendar of activations

Apart from the already available spread of activations inext does, it also

believes in customizing and conceptualizing activation formats as per

brand brief

A team which is a great combination of ideas and execution delivering apt

solutions alongwith quality output to abrandsrequirements

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C REER

SED

CTIV TIONS

Engineering Gateways is a seminar based activationformat for students of Classes XI and XII who areengineering aspirants

Executed across 11 cities, a two day event whereinthere are the finest motivational speakers as well assubject specific speakers guiding students on a careerin Engineering

A mega activation in a test format across our marketswhich tells students of classes 6 to 12 theirintelligence and aptitude

First done in 2014, IIT saw a participation of over55,000 students. Slated for 30th April this year with atarget to cross 1 Lac student participation

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YOUTH

CONNECT

CTIV TIONS

Another ofinextsmajor activation that has been ongoing year onyear catering to the college new comers across all our markets

A roadblock ofFreshers Parties across Top 10 colleges of everycity to engage with the youth

High potential of brand integration in the form of various gamesfor college students

inexts flagship activation, Bikeathon is a formatrunning for 6 years now on the broader agenda offun, freedom and fitness

A bicycle rally across our cities wherein over 60,000people across age groups participate on a Sundaymorning

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SCHOOL

SED

CTIV TIONS

A mega health-check activation that is conducted across inext

cities for students of Classes Nursery to V

A panel of doctors visit the school to conduct basic health checkup of kids and inform them about health and hygiene

In the end, each student is given a report card about his or her

health check up which reaches their parents through them

A school based activation format engaging studentsfrom Classes VI to XII wherein they vote for their most

favorite teacher

Based on the electoral format, voting happens in a

secret ballot format

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P RENTS

CONNECT

CTIV TIONS

Mothers cook for us throughout the year and we love food madeby our mothers but on this MothersDay, Cook for your Mom!

A cooking based activation across 11 cities of inext whereinentries would be invited for people whodlike to cook for theirmom

After multiple rounds and demonstration of culinary skills, thefinal winner would be chosen and given prizes!!

Good parenting is the need of the hour across theTier-II cities and inext caters to this through this

activation format.

Seminar cum Counseling Sessions for parents who

seek such guidance in bringing up their children

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W RDS

SED

EVENTS

A similar format which recognizes women achievers of the

given city / region

Women have set an example of how beautifully they have alwaysmanaged the balance between work and home

Celebrating this spirit through an awards ceremony organized at a

premium property in the city

Recognizing entrepreneurial achievers who havegone against all odds and made a difference

A event to felicitate such achievers for their great

work. Profiles are published in inext followed by a

grand evening of awards ceremony

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Award Position Category Award-winning Event/Practice

Afaqs News Innovation Awards Silver Editorial Innovative news format

WAN-IFRA World Young Reader Prizes 2010 Top Prize Brand Health-Meter

INMA Awards 2011 FirstMarketing Solutions for Advertising

ClientsBikeathon

INMA Awards 2011 Second Brand Awareness Across Platforms Fresh N Crazy

INMA Awards 2011 Third Brand Awareness Across Platforms Bikeathon

WAN-IFRA World Young Reader Prizes 2011Special

MentionBrand Bikeathon

WAN-IFRA Newspaper of the Year-2012 First On the overall performance of inext

INMA Awards 2013 SecondMarketing Solutions for Advertising

ClientsRetail Master

WAN-IFRA World Young Reader Country of the

Year Award 2013Contributor Brand & Editorial

Gen Y and We, No Tobacco day and

Earth Day activity

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Thank You!