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This is a free sample of Infinity Gaming Magazine issue "December 2014 Infinity Gaming Magazine" Download full version from: Apple App Store: https://itunes.apple.com/us/app/id760294895?mt=8&at=1l3v4mh Google Play Store: https://play.google.com/store/apps/details?id=com.presspadapp.infinitygamingmagazine Magazine Description: Are you in $260 Billion Market? Infinity Gaming Magazine is a publication which focuses on business in the gambling and gaming industry globally, providing latest opinions, solutions, strategies and ideas for the gaming business today. Infinity Gaming magazine features include updates on the most successful companies ,interviews with industry CEO’s, trends in affiliate marketing, customer service advise for land based casino resorts and online gaming companies, online gambling start-ups. We ... You can build your own iPad and Android app at http://presspadapp.com
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BUSINESSMAG www.gaming-awards.com | ISSUE NOVEMBER 2014 FEATURE A Christmas tale from Tina Thakor-Rankin InfinityGaming New CEO of Ladbrokes? The App Awards All the winners inside The IGA Finalists Announced for 2nd Feb gala event BCN World Barce- lona all over? Andrew Totten- ham money laun- dering article EXCLUSIVE INTERVIEW HENRY BIRCH Chief Executive Rank Group
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www.gaming-awards.com | ISSUE NOVEMBER 2014

FEATURE A Christmas tale from Tina Thakor-Rankin

InfinityGamingNew CEO of Ladbrokes?

The App Awards All the winners inside

The IGA FinalistsAnnounced for 2nd Feb gala event

BCN World Barce-lona all over?

Andrew Totten-ham money laun-dering article

EXCLUSIVE INTERVIEW

HENRY BIRCH Chief Executive Rank Group

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EDITOR’S LETTERcontentsInfinityGaming

The App Awards Ceremony ...............................04-19The Winners & all the photos

Exclusive Interview Henry Birch .......................20-23Chief Executive of Rank speaks to Infinity

Gaming Awards Finalists Announced ............24-29Find out who made the exlcusive shortlist for 2nd February

NEW Chief Exec of Ladbrokes found? ............30-31High Specualtion new boss has been discovered

US Gaming News ....................................................32-33Taj Mahal latest and Horseshoe casino news

The Ghost of Christmas Past ..............................36-39Christina Thakor-Rankin seasonal article

UK Gaming News ....................................................40-41Sky sell online gaming arm

Macau latest Gaming News ...............................42-43Macau facing uncertain 2015

BCN World Barcelona ............................................44-45 Could it be the end of the Casino resort plan?

Marty Baird latest excellent article...................46-48 The December edition of Customer Service

Gold Coast question ..............................................52-53Echo boss questions viability of resort

Gala merge their online .......................................54-55Now one big family

Andrew Tottenham latest article ......................56-59December article Money Laundering

Infinity Gaming .......................................................How and where can you read the magazine?

HENRY BIRCH30

THE APP AWARDS

MONEY LAUNDERING

GHOST OF XMAS PAST

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Welcome to the December edition of the Infinity Gaming Magazine.

What a month this has been, we launched the App Awards on the 8th December with attendees from Europe and the US flying in to celebrate an industry that now has had over 70 billion downloads! Very positive things from that event and will now be a permanent fixture on the awards calendar for the App Gaming Industry. Congratulations to the finalists and winners. You can see all the photos inside. Not just that but the finalists of the 8th International Gaming Awards have been announced following weeks of deliberation from our judges. We want to thank each and every one of them for their time and support, thanks guys and gals. You can view the full list of all the finalists inside, can’t wait till the 2nd February going to be a great fun night at the Savoy Hotel and looking forward to meeting you all there.

Of course we have some truly amazing articles inside as always from Marty Baird, the superb Andrew Tottenham talking about an industry taboo subject and the equally brilliant Tina Thakor-Rankin and her seasonal take on The Ghost of Christmas Past. Not forgetting our Exclusive inter-view with the Chief Executive of the Rank Group Henry Birch. How do we fit it all in one maga-zine? I do not know, but enjoy the magazine all the seasonal best wishes and a Happy New Year to you all, catch you on the other side.

Enjoy!

Lana x

InfinityGamingEDITORS NOTES

EDITOR’S LETTER

CONTRIBUTING WRITERS Christina Thakor-RankinMartin R. BairdAlex W ParienteAndrew TottenhamJJ Woods Professor Nelson Rose CONTACT USClever Duck MediaNewmarket 20 Centrix@KeysKeys Park RoadStaffordshireWS12 2HA UKTel: +44(0)1543 478 889 [email protected] PRODUCTIONClever Duck MediaNewmarket 20 Centrix@KeysKeys Park RoadStaffordshireWS12 2HA UK

PUBLISHINGInfinity Gaming Magazineis operated by© Clever Duck Media Ltd ® Company Reg. No. 687 1018(Registered in England)

ADVERTISING:Sponsorship [email protected]

Business [email protected]

JOIN US

byLana Thompson - Chief Editor

Opinion Disclaimer:The views and opinions expressed in all external articles are those of the authors and

do not necessarily reflect the official policy or position of The Infinity Gaming Maga-

zine Any content provided by our feature writers or authors are of their opinion, and

are not intended to malign any religion, ethic group, club, organization, company,

individual or anyone or anything.

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C H A M P A G N E R E C E P T I O NA P P A W A R D S

2 0 1 4

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The Champagne ReceptionAPP AWARDS 2014

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“ Great atmosphere, lovely people and so relaxed, the making of a truly superb event, bring on 2015.”

When the first ever App Awards took place on the 8th December operators turned up from all over the World for a

glamorous afternoon at the Jumeirah Carlton Hotel in Knightsbridge.

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“ A brilliant ceremony why the App Awards has not been done before is amazing, definately one that will be here for years to come, can only get bigger. ”

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App AwardsThe Ceremony

On the 8th December 2014 the App industry turned out for the first ever Gaming App Awards, to recognise and celebrate the huge success of the App. Now with over 70 billion downloads to date, which is ten downloads for every person on the palnet, why the App Awards did not happen sooner is a mystery. Well no longer the App Awards have arrived, with attendees from all over europe and the US a

new event is on the calendar. It was only in 2008 that the first ever App was born and back then there was only 800 Apps available in the first year to download. Now there is over 3 million Apps available between Apple and Android Stores. We have come a long way in just 6 years, but the journey has only just begun.

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The first ever App Awards“And the Winner is”

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01 Winner App of the Year - Unibet for Spin City

02 Winner Best Bingo App - Mecca Bingo

03 Winner Best Casino App - Playtech Casino

04 Winner Best Social Gaming App - Vegas World - Flowplay

APP AWARDS

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05 Winner Best Sports Betting App - Betsson

06 Winner Best Social Poker App - PokerStars Poker

07 Winner Best Slots Game App - LeoVegas

08 Winner - Innovative App of the Year - Pilot Games

APP AWARDS

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09 Winner Best Slots App - LeoVegas

10 Winner Best Poker App - Full Tilt Poker

11 Winner Best In-Play Sports App of the Year - Playtech

12 Winner Best Free to Play App - Big Fish Casino

APP AWARDS

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The 2014 App Award Winners

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The 2014 App Award Winners

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INTERNATIONAL GAMING AWARDS FINALISTS 2nd February 2015 - The Savoy Hotel, London BOOK YOUR PLACE NOW

In-Play Sports Operator Mobile Operator

888 Betsson Ladbrokes Paddy Power Unibet William Hill

7Red Colossus Bets LeoVegas Mecca Bingo Unibet

Online Casino Operator Online Gaming Operator

BetVictor Full Tilt LeoVegas Mr Green Unibet William Hill

Cherry Casino LeoVegas Mr Green Mecca Bingo Rational Group

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INTERNATIONAL GAMING AWARDS FINALISTS 2nd February 2015 - The Savoy Hotel, London BOOK YOUR PLACE NOW

CORE Gaming Limited GTECH LeoVegas Mecca Bingo Net Entertainment Play’n GO Playtech

Mobile Product Online Bingo Operator

888Poker BetVictor FullTiltPoker PokerStars WSOP (Caesars) Unibet

888ladies Dazzletag Entertainment Mecca Bingo Tombola Bingo Unibet (Maria Bingo) William Hill

Online Poker Operator Online Sportsbook Operator

Betsson Paddy Power Skybet Unibet William Hill

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INTERNATIONAL GAMING AWARDS FINALISTS 2nd February 2015 - The Savoy Hotel, London BOOK YOUR PLACE NOW

Socially Responsible Operator

ALH Group Crown Resorts Limited Galaxy Entertainment Group Rank Ray Sands China

EMPCorp Neteller Optimal Payments Realex Payments SafeCharge LTD Skrill Holdings Ltd Ukash

Payment Solutions Provider

Slots Operator (online)

Casumo Jackpotjoy Casino LeoVegas Mecca Bingo Mr Green Redcorp (7Red)

Technology Provider/Supplier

BetConstruct Bit8 Continent 8 Technologies CORE Gaming Limited Iforium Limited Net Entertainment Odobo SafeCharge TCS John Huxley

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INTERNATIONAL GAMING AWARDS FINALISTS 2nd February 2015 - The Savoy Hotel, London BOOK YOUR PLACE NOW

bwin.party digital entertainment plc Mr Green Rank Group Rational Group RAY Sky Betting & Gaming Unibet

Slot Provider/Supplier

Bally Technologies Casino Technology GTECH IGT Net Entertainment Play’n GO Playtech WMS

Socially Responsible Operator

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S o might begin the gambling version of Dickens’ seasonal story – a cautionary tale

of how the past impacts upon the present and the future, the influ-ence of ‘ignorance’ and ‘want’, and the clear message to think about what the future holds and repent and make changes before it is too late. So might begin the gambling version of Dickens’ seasonal story – a cautionary tale of how the past impacts upon the present and the future, the influence of ‘ignorance’ and ‘want’, and the clear message to think about what the future holds and repent and make changes be-fore it is too late. Where however, Dickens requires

the assistance of all three appari-tions to show Scrooge the error of his ways, the gaming industry needs only one – the ghost of Christmas Past.

Gambling tax is not a new concept. In fact, the UK has always taxed gambling – initially the tax being paid by the customer at 10% and then 9% - on either their stake or

their winnings. The switch from customer paid gambling tax to operator paid Gross Profit Tax was brought about by the

first off-shore revolution in the final years of the 1990s. UK operators faced losing their traditional custom-ers to a new generation of off-shore operators offer-ing duty free betting to UK customers. An advertising ban prohib-iting off-shore firms from targeting the UK had little

impact as customers actively sought out those companies who could of-fer them better terms, after all, why would any UK customer continue to play with a UK operator who added 9% tax to their stake, or took

FEATURE ARTICLE

The Ghost of Christmas Past

Our superb feature writer Christina Thakor-Rankin com-pares the ghost of Christmas past to the HMRC and the gambling tax for her December seasonal article.

By Christina Thakor-Rankin

‘The UK white list was dead, to begin with. There is no doubt whatever about that. The register of its burial was signed by the Commission and the Commons, and the presiding judge at the Judicial Review. The Treasury did not sign it. But Treasury’s name was good upon ‘Change for anything it chose to put its hand to. The old white list was as dead as a doornail.’

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9% tax from their winnings if they could play tax free with someone in Gibraltar or the Isle of Man? In short, too high taxation, advertis-ing ban circumvented by customers seeking better deals, and limited powers of enforcement against those who operated illegally. The only way for UK operators to survive was to move their remote operations (then predominantly tele-betting) so that they too could offer tax free betting. The net im-pact was, not unsurprisingly, a sig-nificant drop in tax revenue, UK jobs moving off-shore and no controls or protections for players. Gross Profit Tax in 2001 was de-signed to re-dress the balance: shifting the tax burden from the customer to the operator, allowed UK companies to offer tax free bet-ting within the UK, and a gentle-man’s understanding that UK firms would repatriate bringing back jobs and players to the UK. Whilst there

were many factors behind the deci-sion, what is often forgotten is that the introduction of GPT also saw an increase in tax – whilst the out-going customer gaming tax was 9%, the incoming GPT was set at 15%. Given that only a few years earlier betting tax had been reduced from 10% to 9% the alarms bells should have started to ring out then, but when GPT was introduced the UK industry, and the world, were both very different places. The gaming sector was predomi-nantly land based and remote was extensively driven by telephone betting. The internet was still in its infancy and user penetration fairly low, so whilst operators saw some overseas business, the UK market was naturally ring-fenced and able to support a higher level of tax at the time. At the time no-one could have predicted at the time exactly how this technology would revolution-

ise both the world and the gaming industry, but within only a matter of a few years, the UK was again under attack. This time however the number of marauding overseas operators was not a handful, but hundreds, and the imbalance no longer a customer facing 9%, but operator bottom line hit of 15%. Conversely, this meant that off-shore operators had 15% more to spend on marketing and customer bonuses, so again, not unsurpris-ingly, UK operators were losing out. The changes to the Gambling Act in the noughties attempted to ad-dress and acknowledge the global nature of internet gambling and its impact on UK operators by bringing in the white-list. Whilst this consid-ered the impact on jobs and player protection, it failed to resolve the real issue of tax. In fact the white list made matters worse by sending out the message that it was accept-able to target UK customers from overseas jurisdictions – provided it was an approved jurisdiction.

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O nce again, operators had no choice but to leave the UK in order to survive.

Once again the Treasury lost out. The latest changes to the Gambling Act appear to have finally taken into account the fact that gam-bling regulation and gambling tax must work together. The UK white list which legitimised targeting UK customers from overseas has gone (but in today’s .com driven world, this was only ever a red herring), and an attempt has been made to link UK customers with UK tax by rebranding GPT as the new PoCT.

And this is where the UK falls down. GPT was a ‘time-warp’ tax which could only ever have worked within the narrow context of the times in, and for which, it was created. The world has changed and is continuing to change. A tax, which with hind-sight was behind the times 13 years ago, is even less appropriate today. If 15% has been too high for the last decade, what logic dictates that imply changing its name will make it suddenly sustainable? What the UK sector needs is taxation and a system which is fit for purpose: taxation which is fair and propor-tionate and a system which protects

the legal and penalises or prohibits the illegal – right now it has neither. What we have is; too high taxation, advertising ban circumvented by customers seeking better deals, and limited powers of enforcement against those who operate illegally – in short, we are back to where we started. Unlike Scrooge, who needed the aid of the ghosts of Christmas Present and Future to show him the error of his ways and how things might turn out without a change of course, we needed only one apparition, the gambling industry needs only one – to see what both the present and the future hold, we need only look to the ghost of Christmas Past. As Tiny Tim, might have observed in the gambling version of events ‘God help us – Everyone’.

ABOUT THE AUTHORChristina Thakor-Rankin is Principal Consultant at 1710Gaming working with start-ups, investors, operators regulators, and industry groups internationally, covering all aspects of the gaming and gambling cycle - from initial research, licence and operational go-live, to new markets and opportunities, to customer engagement and experience. She has over 20 years industry experi-ence and has previously held roles at William Hill, Blue Square, Tote (Sport) and Virgin Games managing multiple business disciplines, func-tions and teams.

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GREAT PLACE TO PLAYGREAT PLACE TO WORK

Rational Services Ltd, Douglas Bay Complex, King Edward Road, Onchan, IM3 1DZ

NO AGENCIES – DIRECT APPLICATIONS ONLYFor full details of our vacancies and details on how to apply, please visit www.rationalgroup.com/about-us/careers

If you have a passion for excellence, there could well be a place for you on The Rational Group team. The Rational Group employs industry-leading practices in customer service, product development, payment security, game integrity and player fund protection, and also holds more online poker licenses than any other e-gaming company. We apply the same high standards to looking after our people: The Rational Group is currently ranked the 14th best large company to work at in the UK by the Great Place to Work Institute.

The Rational Group operates gaming and related businesses and brands including PokerStars, Full Tilt Poker and the European Poker Tour. These brands collectively form the largest poker business in the world comprising online poker games and tournaments, live poker competitions and poker programming created for television and online audiences.

2014_2372 HR iGaming SP - Newsletters EN.indd 1 17/10/2014 17:38

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GREAT PLACE TO PLAYGREAT PLACE TO WORK

Rational Services Ltd, Douglas Bay Complex, King Edward Road, Onchan, IM3 1DZ

NO AGENCIES – DIRECT APPLICATIONS ONLYFor full details of our vacancies and details on how to apply, please visit www.rationalgroup.com/about-us/careers

If you have a passion for excellence, there could well be a place for you on The Rational Group team. The Rational Group employs industry-leading practices in customer service, product development, payment security, game integrity and player fund protection, and also holds more online poker licenses than any other e-gaming company. We apply the same high standards to looking after our people: The Rational Group is currently ranked the 14th best large company to work at in the UK by the Great Place to Work Institute.

The Rational Group operates gaming and related businesses and brands including PokerStars, Full Tilt Poker and the European Poker Tour. These brands collectively form the largest poker business in the world comprising online poker games and tournaments, live poker competitions and poker programming created for television and online audiences.

2014_2372 HR iGaming SP - Newsletters EN.indd 1 17/10/2014 17:38

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The Oscars of the Global Gambling Industry

Newmarket Suite 20, Centrix@Keys, Keys Park Road, Staffs, WS12 2HA, UK

Tel 01543 478 889 Email [email protected] Website www.gaming-awards.com

The International Gaming Awards recognises and celebrates the very best from the land based & online gambling industry from all parts of the globe. Join us for the 8th annual awards ceremony

• Prestigous Industry Awards

• Global Creremony for the entire

industry

• Supporting International Charities

Visit the IGA website for more details - www.gaming-awards.com

2nd February

Tickets on saleBOOK YOUR

PLACE

8th IGAGaming Awards

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The Polish government has issued a warning to online gamblers in the country that

they could be prosecuted should they play online using offshore unregulated online operators. The announcement by the government is the first ever move to prosecute players instead of operators for unlicensed online gambling. A statement on the website of the Ministry of Finance’s website says

it has proof of more than 24,000 gamblers playing online within the country using unlicensed online gambling sites from outside the country. It also says they have start-ed criminal investigations against some 1,100 players. Polish gambling law states that any online operator wishing to offer ser-vices in the country must have their servers based in the country and have to carry the domain ending .pl.

It also states that all money transactions would have to run exclusively through Polish banks,

with the tax rate was set at 12% for operators. There have been many objections to the Polish regulations and the government has said it will consider in the future that operators only need to have a local branch not all the servers based in the country.

H ilary Stewart-Jones has been appointed as the new Deputy Chairman of

online gaming industry supplier Playtech with immediate effect. The company announced today that Ms Stewart-Jones whose back-ground is in the legal area of online gambling where she is a partner of DLA piper law firm and previously held the role of Head of Legal at Ladbrokes, she joined the Playtech

board back in 2013 as a non-execu-tive director. “Since her appointment, Hilary has made a significant contribution to the company’s board through her extensive knowledge of the gambling industry. On behalf of the Board, I am delighted that Hilary has agreed to become my deputy,” Alan Jackson, non-executive chair-man of Playtech, said.

Nevada suffers third monthly revenue drop

A third consecutive month of revenue declines were an-nounced for Nevada casinos for October from the state regulator were disclosed this week, overall casinos won $913.6 million which also represents a 4.26% fall from October last year. For the full year Nevada has suffered a fall in total rev-enues of 3.29%.On the main Las Vegas Strip, which accounts for more than half of the state’s total, revenue fell by 5.63% from last year to $520.3 million. Baccarat revenues which accounts for the large major-ity of the state’s business dropped 35.51% to $97.3 million.

Stewart-Jones announced as Deputy Chairman of Playtech

Polish government threaten online gamblers

GAMING NEWS

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The first casino integrated resort in South Korea will be open by March 2017 accord-

ing to the owners after the ground breaking ceremony took place this week. Paradise Sega Sammy – will cost US$1.7bn to build and will have a casino, hotel, spa and a theme park project say the owners. Developed in partnership with Japa-nese entertainment company Sega Sammy Holdings and Korean casino operator Paradise Group, the resort

will cater to both business visitors and tourists. It will offer a five-star hotel, a foreigner-only casino, convention centre, retail, an indoor theme park, restaurants and a standalone heal-ing spa where foreign visitors will be able to experience a Korean public bathhouse. The hotel will have over 700 bed-rooms, including the most expen-sive having their own pools villas.

The casino which will only be for overseas visitors will also have a VIP exclusive, private casino on the hotel’s top floor. In total 330,000sq m of land is being used for the project which is being leased from Incheon International Airport for a period of 50 years, with Paradise and Sega Sammy holding a 55 per cent and 45 per cent stake in the venture respectively.

South Korea integrated resort open in 2017

GAMING NEWS

UK: Gambling Commission release annual

The annual Gambling Com-mission report into gambling in the UK has been released

for the period ending in March 2014 with some interesting figures. According to the report the entire gambling industry in the UK gener-ated revenues of £6.8 billion from the period of April 2013 to March 2014, that represents a rise of £0.4 billion from last year or 6%. Of that non-online gambling figures showed that 47% of that went to casinos, bookmakers, lottery and arcades.

However the biggest rise in rev-enues went to online gambling for the year with a rise of 22% compared to 2013, of that online casinos enjoyed a rise of 15%. It was only the land based bingo sector that saw a fall in revenues for the year, but with the tax reduc-tion for the sector many operators will be positive for 2015. The controversial Fixed Odds Bet-ting machines (FOBTs) which are classed under B2 for betting shops saw only a small rise in revenues over the last year by £17.6 million

to £1.56 billion a rise of just 1%. The previous year the rise for 2012 to 2013 was 4%. Figures show that 102,715 people are employed in the gambling industry overall in the UK which is a drop of 5,357 from last year This is the first edition of Industry Statistics to include sales figures for the National Lottery, for which sales were £6.7bn during the pe-riod April 2013 to March 2014.

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INFORMATION

The iGaming Post News site

Social Media

The App Store iOS & Android

The iGaming Post is an online, interna-tional, daily newspaper for the gaming industry. It strives to cover all the latest headlines, delivering them seamlessly through smartphones, laptops and tablets all day, every day. The iGam-ing Post prides itself in reaching out to global readers, from online poker play-ers to the industry executives.

To find out how your company can advertise contact our sales team

Between The Infinity Gaming Maga-zine, The iGaming Post and the Inter-national Gaming Awards our network of followers on Facebook, Twitter and Linkedin account for over 10,000 industry professionals and customers interested in the gambling industry.

To find out how your company can advertise contact our sales team

Subscribe to the iGaming Post & The Infinity Gaming Magazine for FREE reaching more than 10,000 global industry readers. Advertising in the magazine and news site can help your business get seen by the decision makers that count. With the iOS and Android App our publications reach a potential 500 million readership.

To find out more about advertising contact: [email protected]

Just search for us in the App stores “infinity gaming magazine”

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One single solution with 100’s of payment methods (Easy REST API integration)

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www.optimalpayments.com

2015_IGA_Sponsorship_fullpage.indd 1 11/19/2014 2:43:14 PM


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