38
Influence Marketing 101 & The Future of Digital Marketing @STEVEJLOCK
| Date post: | 13-Nov-2014 |
| Category: |
Marketing |
| Upload: | steve-lock |
| View: | 365 times |
| Download: | 0 times |
Influence Marketing 101 & The Future of Digital Marketing
@STEVEJLOCK
ABOUT LINKDEX
@STEVEJLOCK
CONSUMER JOURNEY
@STEVEJLOCK
CONTENT IS THE GLUE
@STEVEJLOCK
ORGANIC MARKETING
@STEVEJLOCK
STATE OF THE INDUSTRY
@STEVEJLOCK
“The US could face a shortage of 140,000-190,000 people with deep
data analysis skills by 2018.” - McKinsey Global Research
STATE OF THE INDUSTRY
@STEVEJLOCK
“1 in 3 CEO's are concerned that skills shortages will impact their
company's ability to innovate effectively.”
- PwC
BREAKNECK SPEED
@STEVEJLOCK
IS THE BIG OPPORTUNITY INFLUENCE?
@STEVEJLOCK
DEFINITION OF INFLUENCE
@STEVEJLOCK
“The capacity to have an effect on the character, development, or
behaviour of someone or something.”
- Oxford English Dictionary
DEFINITION OF INFLUENCE
@STEVEJLOCK
“The ability to cause or contribute to a change in opinion or behavior.”
- WOMMA Definition of Influence
INFLUENCE THEORY: GLADWELL
@STEVEJLOCK
MOST AGENCIES RUN ON MY THEORIES
THE LAW OF THE FEW
@STEVEJLOCK
INFLUENCE THEORY: WATTS
@STEVEJLOCK
I CALL BS…
5000% SALES INCREASE
@STEVEJLOCK
I ALSO CALL BS…
INFLUENCE THEORY: ADAMS
@STEVEJLOCK
INFLUENCE THEORY: SHELDRAKE
SIX INFLUENCE FLOWS
@STEVEJLOCK
WINNING THROUGH INNOVATION
@STEVEJLOCK
INFLUENCE & ORGANISATIONS
@STEVEJLOCK
THE PITFALLS OF INFLUENCE
@STEVEJLOCK
TOPICAL AUTHORITY
@STEVEJLOCK
INFLUENCE THEORY: GLADWELL
@STEVEJLOCK
MOST AGENCIES RUN ON MY THEORIES
KEY INFLUENCER DEFINITION
@STEVEJLOCK
“A person or group of people who possess greater than average potential to influence due to attributes such as
frequency of communication, personal persuasiveness or size of and centrality
to a social network, among others.” - WOMMA
LINKDEX R&D: NETWORKS
@STEVEJLOCK
THE FUTURE OF MARKETING
@STEVEJLOCK
LEVERAGING SCIENCE
@STEVEJLOCK
BREAK DOWN THE SILOS
@STEVEJLOCK
THE TECHNICAL MARKETER
@STEVEJLOCK
TECHNICAL MARKETERS
@STEVEJLOCK
THE EXPERT GENERALIST
@STEVEJLOCK
BUILDING THE RIGHT TEAM
@STEVEJLOCK
HIRE PEOPLE THAT ARE PASSIONATE
@STEVEJLOCK
HIRE PEOPLE WHO LOVE LEARNING
@STEVEJLOCK
GOOGLE & HUMMINGBIRD
@STEVEJLOCK
THE RISE OF MOBILE
@STEVEJLOCK
CONSUMER JOURNEY
@STEVEJLOCK
CONTENT MARKETING EBOOK
@STEVEJLOCK
THANKS FOR LISTENING :-)
Feel free to connect: q Slides: slideshare.net/stevejlock q Email: [email protected] q Twitter: @stevejlock / @linkdex q LinkedIn: linkedin.com/in/stevejlock
@STEVEJLOCK
