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Influence of the Harmony Value for the Development of Quality for Private Label EVOO in the EU and Switzerland. (IGO-Study) D. Oberg IGO Study - Association for care and support of the value of EVOO. Information Office Olive Oil German Olive Oil Panel Olive Oil Congress Zürich 2016
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Page 1: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Influence of the Harmony Value for

the Development of Quality for

Private Label EVOO in the EU and

Switzerland.

(IGO-Study)

D. ObergIGO Study - Association for care and support of the value of EVOO.

Information Office Olive Oil

German Olive Oil Panel

Olive Oil Congress Zürich 2016

Page 2: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

The importance of Private Label

Distribution in Europe

Olive Oil Congress Zürich 2016

About 20 % morePremium EVOO

About 80 % Private labels incl. Brands in the lower andvery low EV price

levels

Page 3: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Congress IOOA 2011

Italy is blending and exporting to

(ev/v only, Mio t, Source: ISTAT)

0

5

10

15

20

25

30

35

2006/07 2007/08 2008/09

GermanyFranceUKSwitzerl.AustriaNetherl.

Page 4: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

A: Organoleptic criteriafor the EU classifications

Olive Oil Congress Zürich 2016

Olive oils fromPremium-

tilDiscount Samples

Extra virginMedian Defect < 0Median Fruity > 0

virginMedian Defect < 3,50

Median Fruity > 0

LampanteMedian Defect > 3,5

Med. Fruity 0 /> 0

Page 5: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

The average reality of production qualities

within the 4 main EU production countries(source: informations by official assoc. 1990/91, confirmed by experts), +/- appr. 10 % depending on clima conditions)

extra virgin

50%

virgin

25%

ordinary

12%

lampante

13%

extra virgin virgin ordinary lampante

Olive Oil Congress Zürich 2016

Page 6: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

B: Objectives for the IGO-Study

• What is the real quality level for EVOO for themajority of consumers in Europe?

• The importance of private and low-price labelquality

• Chemical datas and sensory evaluation –contrast or accordance ?

• Is the extended analysis with the parameter„harmony“ able to discriminate better, toimprove quality and transparence ?

Olive Oil Congress Zürich 2016

Page 7: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

70 samples from 15 EU Markets(EU market: 508 Mio. people, approx. 300 Mio households)

Olive Oil Congress Zürich 2016

Page 8: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Distribution in 15 CountriesIGO-Study: where we bought the samples

Olive Oil Congress Zürich 2016

Italy

Spain

France

The NetherlUnited Kingd

Germany

Poland

Austria

Belgium

SwedenDenmark

Finland

SloweniaSwitzerland

Page 9: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Declaration of originIGO-Study: No. of samples (Information on the labels)

[RUBRIKENNAME]

38

[RUBRIKENNAME]

27

[RUBRIKENNAME]

2

[RUBRIKENNAME]

3

Olive Oil Congress Zürich 2016

Page 10: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

IGO Study: Global Sensory ResultSensorically evaluated classification by 5 European Panels due to EU Reg. 2568/91

[RUBRIKENNAME];

41,4 %

[RUBRIKENNAME];

58,6 %

Olive Oil Congress Zürich 2016

Page 11: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Sensory Results per Country IGO-Study, classification by 5 panels, EU Reg 2568/91

0

1

2

3

4

5

6

7

extra virgin virgin

Olive Oil Congress Zürich 2016

Page 12: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Defect attributes realisedIGO-Study, n = 41, Source: 5 accredited panels

0 2 4 6 8 10 12 14

rough

rancid

Oxidative

musty

grubby

wet wood

winey

fusty-muddy s

Fermentative

Olive Oil Congress Zürich 2016

Page 13: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Standard chemical parameters

for the evaluation of EV-qualities IGO-Study, NIR, 29 samples sensorically evaluated as extra virgin

Limit Min Max Results Relevance

for Ranking

FFA 0,80 % 0,16 0,58 All valid poor

K 232 < 2,50 1,59 2,36 All valid poor

K 270 < 0,22 0,14 0,21 All valid poor

POZ < 20 4,60 13,10 All valid poor

1,2 Diglic. > 45 til 50 37,80 81,63 1 < 50 High for ev

PPP < 12 1,30 10,3 All valid poor

Olive Oil Congress Zürich 2016

Page 14: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Standard chemical parameters

for evaluation of virgin qualitiesIGO Study, NIR, 41 samples, sensorial classific. „VIRGIN“

Limit Min Max Results Relevance

for Ranking

FFA 0,80 % 0,15 0,50 all valid poor

K 232 < 2,5 1,63 2,32 all valid poor

K 270 < 0,22 0,14 0,24 3 x higher partly

sufficient

POZ mEq < 20 6,40 13,10 all valid poor

1,2 Diglic. > 45 til 50 36,85 81,96 60% < 50 partly

sufficient

PPP < 12 0,80 14,4 10% > 12 Not

sufficient

Olive Oil Congress Zürich 2016

Page 15: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Age of the Samples in Months65 samples, measured in months, Source: NIR

0

2

4

6

8

10

12

14

4 til 6 7 til 9 10 til 12 13 til 15 16 til 18

extra virgin virgin

Eurofed Lipid Congress 2013

Page 16: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Number of chemical defects in relation

to organoleptically defected samplesIGO Study, n=41, Source: NIR / Panels

0

5

10

15

20

25

30

35

40

45

Olive Oil Congress Zürich 2016

Page 17: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

What is relevant in Europe ?

IGO Study, comparison of evaluations, 70 samples,

Chemical Classification (NIR)

defects

EU

konform;

3

other

validated

defects; 8

EVOO; 59

defects EU konform other validated defects

EVOO

Sensory Classification

[RUBRIKEN

NAME]

41

[RUBRIKEN

NAME]

29

Defects, EU konform, virgin EVOO

Olive Oil Congress Zürich 2016

Page 18: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

As a consequence: The reality offers unofficially

the flexible category „Borderline“ instead of

the official classification „virgin“.

• For using VOO with low or difficult-to-find

sensory defects in blends

• Because of a lack of sensory controlling

facilities in importing countries

• Because of overstressing the importance of

chemical datas

• Because „borderline qualities“ are cheaper

Olive Oil Congress Zürich 2016

Page 19: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Olive Oil Congress Zürich 2016

C. Realistic solution:

The extended Paneltest on top of the

classification EVOO

19

With assessment and validation among others of

� The Relation between odour and taste

� The balance and clearness of the positive attributs

(fruity/bitter/pungent)

� Diversity and Intensity of Aromas (with direct/indirect

descriptiors) and the harmony of these

� Complexity, persistency and texture

With the aim

� of the objective sensory differentiation of EVOO

*

Page 20: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

The DOP Profilsheet –

after the decision for the classification the taster

decides about the harmony value

Olive Oil Congress Zürich 2016

Page 21: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Harmony/Persistency is marked by the

taster on a 10 cm scale

at the end of the official profilsheet

0 -------------------------------------------------------------------------------------------------------------5------------------------------------------------------------------------------------------------------------ 10-<<<<<< >>>>>>

defect Slight defects bad less good standard good very good excellent

Validation for this parameter

• The valid Median must have a robust coefficient of variation (CVr) below 10 %

• Single results which exceed from the median by 1,5 and more have to beeliminated

• At least 6 from 8 tasters need to have a valid result for the Median.

*unofficial and not part of the EC/IOC Regulation. Permanently in practice in German speaking countries since 2002.Validated since 2007, accredited by DAkkS since 2015,

Olive Oil Congress Zürich 2016

Page 22: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Example of Evaluation incl. Harmony

Olive Oil Congress Zürich 2016

Sample: 340-VI9 Deutsches Olivenöl Panel, Mustertableau mit Mean

Tester Fusty Muddyfusty

muddyMusty Winey Wetwood Rancid Other Spec. Fruity gr re Bitter Pungent

Harmonie

(Median)

G01 0,0 0,0 0,0 0,0 0,0 2,8 0,0 3,6 0 1 2,4 2,2 3,4

G04 0,0 0,0 0,0 0,0 0,0 0,0 2,1 rough 3,8 0 1 1,9 2,2 4,3

G06 1,2 0,0 0,0 0,0 0,0 1,2 0,0 4,2 1 0 2,3 3,7 3,1

G09

G13 0,0 0,0 0,0 0,0 0,0 0,0 0,0 3,1 0 1 2,1 2,3 4,0

G15 0,0 0,0 0,0 1,2 0,0 0,0 0,0 3,0 0 1 1,2 1,8 4,4

G16 0,0 0,0 0,0 0,0 1,8 0,0 1,3 rough 3,9 0 1 2,5 2,9 4,2

G17 0,0 0,0 0,0 0,0 0,0 0,0 0,0 2,6 0 1 3,4 3,1 3,6

G18 0,0 0,0 0,0 0,0 0,0 0,0 0,0 4,9 1 1 1,8 2,1 4,6

Median 0,00 0,00 0,00 0,00 0,00 0,00 0,00 3,70 2 7 2,20 2,25 4,10

Mean

Rel. Robust

std. dev.

(%)

7,96 8,18 11,28 6,19

75-Quantil 0,00 0,00 0,00 0,00 0,00 0,30 0,33 3,98 2,43 2,95 4,33

25-Quantil 0,00 0,00 0,00 0,00 0,00 0,00 0,00 3,08 1,88 2,18 3,55

Interquartil

e Interval0,00 0,00 0,00 0,00 0,00 0,30 0,33 0,90 0,55 0,78 0,78

Robust

standard

dev.

0,00 0,00 0,00 0,00 0,00 0,10 0,11 0,29 0,18 0,25 0,25

Upper C.I. 0,00 0,00 0,00 0,00 0,00 0,19 0,21 4,28 2,55 2,75 4,60

Lower C.I. 0,00 0,00 0,00 0,00 0,00 -0,19 -0,21 3,12 1,85 1,75 3,60

Tasters N 8 8 0 8 8 8 8 8 8 8 8 8

Page 23: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Definition of Quality Levels within

the Category EVOO

Method DOP 2007-1

Olive Oil Congress Zürich 2016

Harmony Median Description of category

Set to 0 Median of defect

< 3,0 Not acceptable, defect

3,1 – 4,4 Not sufficient, very poor

4,5 – 5,0

----------------------------------------

5.1 – 5.4

Lower standard / just sufficient---------------------------------------Upper standard /sufficient

5,5 – 6,4______________________6,5 – 7,5

Good/high______________________Very good / very high

7,6 - 10 Excellent

Page 24: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

IGO-Study, 29 samples extra virgin

The Harmony shows the Differences

Result 1: IGO-Study, 2568/91

without harmony value, 100 % ev

extra virgin

Result 2: IGO-Study, 2568/91 plus harmony value, 100 % ev

good/hig

h

4%

upper

standard

35%

lower

standard

42%

not

sufficient

19%

Olive Oil Congress Zürich 2016

Page 25: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

D. The factor „Harmony“ changed qualities

in the German market

• Starting 2005: Workshops/Seminars forbuyers, distributors, quality managers, importers etc

• Presentations for producing and bottlingcompanies in GR, IT, ES til today

• Using harmony levels as benchmarks forquality levels

• Continuous controlling before placement in the shelves

Olive Oil Congress Zürich 2016

Page 26: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

German Market, 2014, 450 samples

Harmony value in practice

Result 1: 2568/91, sensory class. „extra virgin“ without harmony

[PROZENTS

ATZ]

extra virgin

Result 2: 2568/91 sensory classif. EV plus harmony value

excellent

2%

very good

6%

good

34%

upper

standard

27%

lower

standard

22%

not

sufficient

9%

Olive Oil Congress Zürich 2016

Page 27: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Harmony Comparison Variety vs. EU Blend2015, n=91, no. of samples, Koroneiki, source: DOP

2015, n=29,

0

5

10

15

20

25

30

35

40

< 0 (VOO) 0,1 - 3,0 3,1 - 4,4 4,5 - 5,0 5,1 - 5,4 5,5 - 6,5 6,6 - 7,5 > 7,5

Koroneiki private label Spalte2

DG Fett Nuremberg 2016

Page 28: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Quality Effects in the German Market2011-2014, German Market, around 1600 samples, %, Source DOP

0

5

10

15

20

25

30

35

40

45

3,1 - 4,4 4,5 - 5,0 5,1 - 5,4 5,5 - 6,5 6,6 - > 7,5

2011 2012 2013 2014

Page 29: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Benefits and Discussion

• The gap between chemical and sensory

analysis results is getting larger and needs

solutions in favour of honest quality

• It needs Initiatives for Quality improvement

with better informed partners in the supply

chaine (Dialog)

• Every panel is able to be trained for the

harmony parameter

Olive Oil Congress Zürich 2016

Page 30: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Benefits and Discussion (contin.)

• Organoleptic assessment incl. harmony

became more reliable than many other

existing parameters for controlling and is the

basic of the realistic quality

• EC/COI – a reason to wake up ?!

Olive Oil Congress Zürich 2016

Page 31: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Great Thanks to the following

accredited Panels and their Members

• Chemiservice, V. Cardone, Monopoli (IT)*

• Chemlab, A. Gali, Athens (GR)**

• ISA, P. Vasconcelos, Lisboa (POR)**

• SOP, A. Bongartz, Zurich (CH)**

• DOP, D. Oberg, R.Retsch, Wessling (DE)**

• *ChoC and AOCS accredited, **COI accredited

Olive Oil Congress Zürich 2016

Page 32: InfluenceoftheHarmonyValue for theDevelopment ofQuality for … · 2016. 5. 2. · Congress IOOA 2011 Italyisblendingandexportingto (ev/v only, Miot, Source: ISTAT) 0 5 10 15 20 25

Thank you for your attention

[email protected]

Olive Oil Congress Zürich 2016


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