Influencer Marketing for the Facebook Generation Presented by Gina Carr @ginacarr
Transcript
Influencer Marketing
for the
Facebook Generation
Presented by
Gina Carr
@ginacarr
Tribe Building Creed
I Help
Passionate People
Build
Powerful Tribes
Tribe Building Creed
If you want to go fast,
go alone.
If you want to go far,
go together.
~ Old African Proverb
The Carr Corollary
If you want
to go
Further Faster,
Build a
Powerful
Tribe.
Social Scoring
Digital Grooming
Influence Marketing
WHAT
WHY
HOW
Influence Marketing 1.0
Photo Credit ROME, an HBO exclusive
Influence Marketing 2.0
focuses on
citizen influencers
instead of celebrities.
~ @ginacarr
Tweet This:
Influence Marketing 2.0
Influence Marketing 2.0
KloutMatters.com
Klout calculates
BILLIONS
of data points across
300 MILLION
INFLUENCERS
every day.
"The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."