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Harnessing the Power of Social Media Influencers for Effective Branding and Marketing

Collaboration with Alan Derek and Antonio Montoya

Influential Marketing 101

Influential Marketing 101Harnessing the Power of Social Media Influencers for Effective

Branding and MarketingBy Rich Ortiz

ONEUNITY Media, LLConeunitymedia@gmail.com

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What is an Influencer?• Constantly being seen and heard on

Social channels.• The 3% of your Advocates that evangelize

your Brand• Have a Social Sphere in which they

operate• Genuinely like your Brand and care

enough to talk it up

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How do you Harness the Power of Influential Marketing?

It Starts by Giving Back.

1. Zig Ziggler once said “You can have anything you want, if you will first help others get what they want”

- Hospital Story 100 miles away/ Slept in his car/ Gave Speeches for Free- You Must First Build Value First (3 V’s)2. What’s Your Value Proposition?- 100 customers – Only 3 will do a shout-out for your Brand3. It is said that the Majority of Businesses don’t believe that Social Media Should cost very much because Social Media is FREE- Social Media Cost Time and Effort – So What’s Your Time Worth?

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Do You Know Who Gary Vaynerchuck?

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Through Social Media Channels $4m to $50m

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Give Before You TakeHuge Social Media Influencer.

1. When Asked about – What Should An Aspiring Entrepreneur Do First in Order to Build a Large Social Media Presence

- His Answer: Spend the first 10 years in Hustle Mode (Build Your Value Proposition First)- The Value is in the Hustle! Giving Back. Experience. The Pain You Personally Went Through

to get to Success.2. There Are Only Two Modes of Operation in a Busines:- Offense

- Defense3. It’s Best to Operate in Offense Mode with 100% of Everything you can – Every Fiber of Your Being to be the Best at What You Do. That’s What it means to Crush it in Gary VaynerchuksWorld.

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What Would You Pay to have a 70% Belief Rate? Traditional Media Channels Today Have a 11-14% Belief Rate.

1. Print/ Radio/ TV- So Why Do Businesses Still Advertise on marketing with a 85-90% Disbelief Rate?

- The Real Question is What Would You Pay to Get Word Of Mouth Marketing for Your Business?2. So If You Reward Your Brand Advocates (The 3% Influencers) To Get Youe Brand MessagesOut to the Market Place – How much would that really be? - What’s the Real Value of your Unique Selling Proposition?3. Let’s Break it down – 100 Customers 3% = 3 people (3,000 People in their networks)- 30 Influencers - Reach 90 Influencers in their Spheres of Influence – Let’s Say the each of their networks Share 3 Shout-outs each that’s a Reach of 90k in Social Media Networks

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Offense Vs. Defense

Competitive Advantage

Getting Started Now!Start by Looking @ 3 Aspects About Your Brand:

1. What’s the Object?- What’s the Why?2. Value Proposition of You Brand?- What the Brand Promise?3. What’s that Worth to Your Brand? - More Customers

- More Brand Awareness- Building Customer Loyalty- Increased Traffic to Your Social Networks?

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Form Strategic Collaborations

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SHOUT-OUT KATHRYN CATALDO

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Thank You

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