Influitive AdvocateHub: Interactive Challenge Guide

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How to use this guide…Get inspired by great AdvocateHub challenges to keep your advocates engaged.

Use the navigation bar to skip to a challenge category.

Move forward or backward through challenge ideas.

Drop us a line and tell us what you think!


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Create challenges in your AdvocateHub to engage your greatest fans.

Your

advocates

are 83%

more likely

to share

information

than your

average

user.

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Build challenges that entice, engage and empower your advocates.

All challenges must have at least one stage.

Feature a challenge or allow multiple completions.

Preview the challenge.

Choose which segment sees the challenge


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Every

challenge

must have

at least 1

stage.

Advocates

receive

points for

completing

stages.



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Social ChallengesGet your advocates to be your social fans by joining your social networks.



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Level 1 C

hallenge

Follow on TwitterA popular challenge to introduce your advocates to your AdvocateHub. This challenge is a simple one-stage challenge, and will not count towards engaged advocate activity.

There is only one stage for this challenge – Follow on Twitter. Simply enter the Twitter handle for your company.

ADVOCATE ACTION: One-click action to follow you on Twitter.

Advocates will need to associate their Twitter account with your AdvocateHub to complete this challenge.



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Level 1 Challenge

Join a LinkedIn GroupIf you have one or more groups in LinkedIn, why not ask your advocates to join your group(s)? This is a simple challenge that does not count towards engaged advocate activity.

Use the Join a LinkedIn Group stage to configure your LinkedIn group information. You will be able to select from a LinkedIn Group associated to your LinkedIn account. If you haven’t associated your account, you can paste in the LinkedIn Group URL

ADVOCATE ACTION: Associate their LinkedIn account with AdvocateHub (if not already done) and click on the action button to go to your LinkedIn Group page. The advocate will have to click the ‘Join Group’ button on the group page to be added to the group.



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Level 1 Challenge

Comment on a Blog PostHave your advocates read and comment on blog posts. Provide them with the link to the blog post and ask them to comment on it. You can even ask them to share the blog post with their social network by tweeting.

The first stage of this challenge should be comment on a blog. Here you will provide the URL for the blog post and provide a brief description of the content. If it’s not a blog Influitive integrates with (like Discus), you may want to add a corporate confirmation stage so you can verify that the comment was left.ADVOCATE ACTION: “I responded!”

Now that they’re read the blog post and commented, why not ask them to share the blog post with others? You can specify if the tweet should include a specific #hashtag, be a re-tweet, or mention your company. To make it easier for your advocate, provide the text for the tweet and now they are only one-click away from spreading the word to their social circles!

ADVOCATE ACTION: “Post to Twitter”



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Level 1 Challenge

Video FeedbackThis is a great challenge to showcase any videos you have on a video sharing site like YouTube or Vimeo. In this challenge you can ask your advocates to view a video, comment and provide you with feedback on the content.

The first stage of this challenge should be a share link. Here you will provide the URL for the video and provide a brief description of the content. As a tip, you can skip this stage and paste the video URL in the challenge description. This may make the challenge stand out more. ADVOCATE ACTION: “I’ve watched the video”

Add a question stage to the challenge to reinforce the information shared in the video or ask for feedback. This is a great way to engage advocates and encourage learning.

ADVOCATE ACTION: Answer questions about the video

Adding a confirmation stage gives you (the admin) the opportunity to review the advocates responses to the questions asked in the previous stage. When an advocate has completed the previous stage, Confirmation Required will appear on the challenge for you to review the answers given by the advocate and once you’ve confirmed the answers then points will be awarded for the stage.

ADMINISTRATOR ACTION: “Answers Confirmed”



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Level 1 Challenge

LinkedIn DiscussionLinkedIn discussions are a great way for your advocates to get involved. Monitor the conversations happening on LinkedIn and when a topic arises that could use some expert responses ask your advocates to chime in with their 2 cents.

First, you’ll need to provide the link to the LinkedIn discussion to your advocates. Use the Share Link stage for this.

ADVOCATE ACTION: “I posted a response”

Use the confirmation stage to verify that they posted a response to the discussion and award them points.

ADMINISTRATOR ACTION: “Approve”



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Level 1 Challenge

Vote for Us!If your company has been featured in a “Best of” category, you’ll want to share the great news with your community and hopefully they’ll want to vote for you to increase your chances of winning. Create a challenge to let your advocates know about it and ask for their help.

Use the Share Link stage to provide them with the link to the site where they can cast their vote.

ADVOCATE ACTION: “I voted!”

You can provide additional information for your advocates on any stage of the challenge with the Instructions to Advocate field.



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Level 1 C

hallenge

Follow Advocates on TwitterStay up to date with your advocate’s social activities and help them build their social capital by following them on Twitter.

Ask them to share their twitter handle with you.

ADVOCATE ACTION: “My Twitter handle is @_________”

Pay attention to your advocate’s tweets. Re-tweet and @mention them when it makes sense. They’ll appreciate it a whole lot!



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Level 1 C

hallenge

Twitter #hashtagDo you have a topic or phrase that you would like to trend on Twitter? Ask your advocates to use a #hashtag in their tweet.

Use the Post to Twitter stage with a Hashtag Type. Enter the #hashtag that you want to be included in the tweet and enter some default text to get your advocate started. Note that the #hashtag must be included in the tweet.

ADVOCATE ACTION: “Post to Twitter”

Make responses to survey questions public for other advocates to see and comment.



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Level 2 Challenge

LinkedIn RecommendationYour prospects will probably check out your LinkedIn page to learn a little bit more about you and it’s great to have plenty of recommendations for them to review. Ask your advocates to share their experience by writing a linked in recommendation for your company.

Share the link to your LinkedIn product page using the Complete an Online Action stage type. They will have to click on the Recommend button once they are there to write their recommendation.

ADVOCATE ACTION: “I wrote a recommendation”

Use the confirmation stage to verify that they wrote a recommendation and award them points.

ADMINISTRATOR ACTION: “Approve”


Content Marketing

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Content ChallengesShare content with your advocates and get them to share their feedback with you.

Don’t

forget to

ask for

feedback!


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Level 1 Challenge

Share an ArticleThis is a great way to have your advocates share content about your company or industry with their social media network. These types of challenges are great for spreading thought leadership and improving your advocates’ social capital.

Use the Share Link stage to specify the URL of the article.

ADVOCATE ACTION: “I’ve shared the article”

Use Show After & Hide After to specify the start and end dates of a challenge.


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Level 1 Challenge

Newsletter SubscriptionGiving your advocates access to as much information and insight about your company, products or services is the best way to make awesome advocates. If you have a newsletter or any other type of regular email communication, make sure they know about it and ask them to subscribe to it.

Provide a link to your email communication subscription page where they can self-select the communications they’d like to receive.

ADVOCATE ACTION: “I’ve subscribed”

OPTIONAL: You can use a question stage here to find out what they subscribed to if there was more than one option. This information can be helpful for your to understand what is appealing to your advocates.

ADVOCATE ACTION: List of emails they subscribed to.


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Level 2 Challenge

Write a Blog PostAre you looking to generate more content? You might have some very talented writers right under your nose. Tap into your advocates’ knowledge and creativity while helping them promote their work at the same time. When an advocate writes a blog post, be sure to feature it on your website to help boost their social capital.

Use the question stage to ask the advocate to share with you the URL for the post they wrote. ADVOCATE ACTION: Share the URL of the blog post.

Review the post and award them more points for their efforts.

ADMINISTRATOR ACTION: Verify blog post

Use AdvocateAnywhere and post this challenge right on your blog to target your readers while they are on your website!


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Level 2 Challenge

Success StoryAre you looking for those amazing and unique stories about your customers that could be eventually used for case studies? Ask you advocates to share their success stories with you. You’ll be amazed at how easy it is to get great content! This type of challenge usually has several confirmation stages to help with the workflow of creating a case study.

Start this challenge off by asking some questions about how your advocates have used your product or service. Think of these as qualifying questions to determine if they have a story to share.

Review and approve their responses.

Once you’ve determined that you’ve got a good story for a case study, the next step is to schedule a call with the advocate. Once this has been done you can award them some more points and move them along to the next stage in the challenge.

You can award more points once an interview has been completed. The point of this step is to help you manage the workflow of obtaining a case study.

The final step is to have the case study published and give your advocate some big points for all their help!


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Level 3 Challenge

Create a VideoIf you’re looking for a fun way to get testimonials, why not ask your advocates to create a video? Videos are fun and don’t take too much effort to do, but their impact is huge. Ask them to create a video then share the video location with you.

Start with the Advocate Workflow stage. This stage is an acceptance stage. The advocate will let you know that they are accepting the challenge, but because creating a video may take more time than the average challenge, it allows them to start the challenge and it will appear as “In Progress” until they complete the other stages. ADVOCATE ACTION: “I accept the video challenge!”

Once they completed their video, they’ll need to share the URL with you. Use a single line answer question stage to capture the location of the video.

ADVOCATE ACTION: “Check out my video!”

Review the video and approve. Don’t forget to provide feedback and thank them for their testimonial.

ADMINISTRATOR ACTION: Approve


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Level 3 Challenge

Speak to the PressNothing makes a better story than real life examples. Ask your advocates if they are wiling to speak to the press and/or analysts.

Fist, ask your advocates if they would be willing to speak to the press and let them know that you’ll reach out to them if an opportunity arises.

ADVOCATE ACTION: “Sure I’ll speak to a reporter”

Award bonus points to your advocates once they have completed an interview

ADMINISTRATOR ACTION: Verify advocate has spoken to the press.



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Event ChallengesGenerate buzz before, during and after your events with the help of your advocates.



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Level 1

Challenge

Join Event GroupFind out who’s planning on attending an event and ask them to join an advocate group with specific challenges geared for event attendees.

Create a group for your event then use the Join an AdvocateHub Group stage to automatically add them to the group when they accept the challenge.

ADVOCATE ACTION: Join Group

Groups are a great way to offer challenges to advocates with certain interests.



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Level 1

Challenge

Event TestimonialsGenerate great quotes for your event promotion by asking your advocates to give you a quote if they attended the same or similar event in the past. A little love goes a long way.

Ask them what they loved about the event and why they would go again.



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Level 1 C

hallenge

Generate Buzz at an EventShare your event with those that can’t be there through twitter. Ask your advocates to tweet about what they’re learning, what they’ve seen and what they’re looking forward to doing once they get back home.

Use the event #hashtag to make their tweets easy to follow.

ADVOCATE ACTION: Post to Twitter

#1: Allow multiple completions for this type of challenge so your advocate can tweet to their hearts content and earn points each time they do!

#2: Create challenges specific to sessions or days of the event. Ask advocates to share what they’ve learned.



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Level 1 C

hallenge

Crowd Source Event ContentGive your advocates the chance to help shape your event. Ask them to vote on the wardrobe for the keynote speaker, or help create a playlist for an after party. Getting your community to contribute their ideas is a fun and easy way to help create an atmosphere for your event.

Ask them to submit or vote on an idea that will be featured at the event. ADVOCATE ACTION: “Answer a question”



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Level 1

Challenge

Have Attendees Check-inHave your advocates let you know they are in the house! Once they have downloaded the Maven mobile app, they can take advantage of the geo-tracking stage

Enter in the address of your event and configure the stage ADVOCATE ACTION: “Check-in”

Use the Challenge Template “Download Maven, Influitive's mobile app” to encourage advocates to download Maven.



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Level 1

Challenge

Snap & Share!With the Maven mobile app, it’s easy to take a few pictures of people you meet or of a cool slide and share it with friends. Be sure to make the responses public so advocates can see each other’s pictures. You can also ask advocates to tweet their pictures!

Check off “Make responses to this stage public” ADVOCATE ACTION: “Upload my pic”



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Level 1

Challenge

Event Content FeedbackAfter an event, ask your advocates to share with you their thoughts and recommendation for the next event. The good, the bad and the ugly. Your advocates will tell it all to you.

Use the paragraph answer question stage to capture their response. ADVOCATE ACTION: Answer questions.

#1: Don’t ask if you’re not prepared to listen.

#2: Use challenge publishing options to make challenges visible on a specific day to avoid confusion and to allow you to publish challenges in advance of the event.



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Level 2 Challenge

Event Scavenger Hunt Make your event fun and educational for your advocates by creating challenges that they can complete while at the event. A scavenger hunt can be done in many different ways like asking them to tweet pictures of people or things or ask questions that they’ll have to do some searching to find the answers to. What ever you choose, make sure that you make it an enjoyable experience.

Ask your advocates to find a person, place or thing and take a picture with their smiling face in it. Next ask them to post the picture to Twitter using a #hashtag made specifically for this challenge.

ADVOCATE ACTION: post picture to Twitter

OR

Ask a question that requires them to search for the answer.

ADVOCATE ACTION: Answer a question

Confirm that the pictures have been posted to Twitter and/or the questions have been answered correctly for bonus points.

ADMINISTRATOR ACTION: Confirm responses.



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Level 3 C

hallenge

Event AmbassadorYour next event might benefit from having a few of your fans available to talk to customer and prospects. Ask them if they would be willing to help out if needed and know that you have an army of ambassadors ready to go.

Create a group for your event ambassadors and ask advocates to join it. You can post ambassador challenges before, during and after the event.




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Level 3 C

hallenge

Event SpeakersDo you have an event that could use a few great customer speakers? Ask your advocates if they’d like to share a success story.

A great way to determine which of your advocates would be ideal for a speaking engagement is to ask a few qualifying questions.

Use the corporate workflow stage to accept or decline your speaker candidates. If you do decline someone, be sure to provide them with feedback and what they can do to improve their chances of being selected next time.


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Demand Generation ChallengesHelp your sales team close more deals by providing them with quality referrals & awesome references.


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Level 1 Challenge

Refer an AdvocateOne great way to keep your AdvocateHub growing is to ask your advocates if they would recommend any of their peers to join.

Ask them to provide the details of their peer so that you can send them a personalized invitation to join.

ADVOCATE ACTION: Provide a referral

If the referral joins, you can give some bonus points to the advocate.

Provide advocates with a group join code that they can personally invite their friend with.


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Level 2 Challenge

Refer a ProspectAsk advocates to refer someone they know to your business. You can even help them figure out who they should refer by presenting them with a list of their LinkedIn connections to choose from.

Use the Refer a Prospect stage to capture information about the prospect and enter keywords for LinkedIn suggestions.

This stage allows your sales team to either accept or reject a lead and then communicates this back to the advocate. It can only be used if you have the Salesforce.com integration setup.

OPTIONAL: If you are not using the referral flow that is connected with Salesforce.com, you will want a corporate workflow stage. Once you’ve verified the prospect, give your advocate some more points.



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Customer ExperienceGet to know your advocates and make your AdvocateHub a fun experience. The more you engage with your advocates, the happier they’ll be!



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Level 1 C

hallenge

Connect AdvocatesAdvocates want to meet other advocates. Create a challenge asking if they would like to network with other advocates in their area and make the responses public.

Ask them to post a short description of themselves and a information of who they are looking to network with. Encourage open discussion within your AdvocateHub, but also suggest that they share a link to their LinkedIn profile.

Use the Challenge Template “Advocate Chat Announcement” to encourage advocates to message each other directly.



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Level 1

Challenge

Challenge IdeasKeeping your challenges fresh and exciting is the best way to keep your advocates coming back for more. When you’ve run out of ideas or just need a break, ask your advocates to help out. You might be surprised at how many fantastic ideas they have.

This one is very easy. Ask them to share an idea for a new challenge.



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Level 1

Challenge

Reward IdeasIf you are using the rewards catalogue, ask your advocates for feedback on the current items that you are offering and ask for suggestions of other things they’d like to see.

Ask them to share they types of rewards they would find the most interesting.

Whenever possible, offer experience rewards. Provide your advocates with access to things they would not normally have access to.



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Level 1 Challenge

LinkedIn Group SurveyLinkedIn groups are a great way to stay in touch with your own areas of interest. From industry groups to special interest groups, which education technology LinkedIn groups do you belong to and why?

Ask them to list the groups they are member of in LinkedIn

ADVOCATE ACTION: “Submit Answers”



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Level 1

Challenge

Product Release NotesShare the news about your latest product release through a challenge. This is also a great way to get direct feedback on the release that you can share with your product team.

Provide a link to the location of the release notes.

ADVOCATE ACTION: “I’ve read the release notes.”

Ask for feedback on the release.

ADVOCATE ACTION: Submit answers.

Use the feedback feature to send messages directly to your advocates to thank them for their responses. You can even throw some extra points their way!



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Level 1 Challenge

Entertaining ChallengeCan you give brand advocates content that will make them laugh or cry? A good meme is easy to put together, and they are super easy to share. Create a meme every two weeks and unleash it to your advocates.

Provide a link to the meme or other entertaining content.

ADVOCATE ACTION: “I got my giggle fix. Thanks!”



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Level 1

Challenge

Educational ChallengeKeep your advocates up-to-date on your product and industry by sharing with them education content to increase their knowledge and help them become even better advocates.

Share a link the content. It can be to a video, article or even a webinar.

ADVOCATE ACTION: “I feel smarter now.”

Ask them to share their feedback or give them a mini quiz to test their learning.

ADVOCATE ACTION: Answer questions.



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Level 2

Challenge

Product FeedbackYour advocates will be happy to share their feedback about your products with you, you just need to ask. Create a challenge where you ask your advocates to answer a few questions and get the insight you need to improve your customer experience.

Use the Question stage to ask questions about your product. The responses can be Single Line Answer, Paragraph Answer, Single Answer Dropdown, Radio Button Selection or Link to a Website.

You can add as many questions that you need in this stage.


Set the visibility of a challenge to a group or specific advocates when a challenge is appropriate for a segment.



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Level 2

Challenge

Problem Solving ChallengeIf your advocates are problem solvers, then create content that gives them a chance to exercise those muscles. This could be a daily or weekly contest.

Create a problem and provide all the details they’ll need to solve the it. Ask them to submit their answers.


Verify their response and give bonus points for creativity!



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Level 3 Challenge

Mentor a New CustomerCreate a group for Advocate Mentors and ask them if they would be willing to be paired up with a new customer to help them through the first few stages of being a newbie.

Use the Join Group stage to add advocates to the newly created Customer Mentor group.




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• Use engaging language.• Use a conversational tone.• Confirmation stages are a great way to award

points for actions that can’t be tracked through AdvocateHub.

• You can send someone back to a previous stage. to complete again if you need to.

• Know your audience and adapt to them.• Remember The 3 E’s:

Entice Engage Empower

More Tips & Best Practices


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Running Out Of Challenge Ideas?

Get inspiration for new challenges from our…

Challenge template library where we are always adding new templates

Community forum where you can interact with other AdvocateHub admins

Influitive VIP – Our AdvocateHub


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Share Your Challenge Ideas

Got a great challenge idea?

Share it with other AdvocateHub administrators in theInfluitive’s Community LinkedIn Group.


http://www.linkedin.com/groups/Influitives-Community-4449061




Date post:	07-May-2015
Category:	Self Improvement
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Influitive AdvocateHub: Interactive Challenge Guide

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