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Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Category

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Influitive @ Hustle Con - A Hustler’s Guide to Building a Billion Dollar Category
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A Hustlers Guide to Building a Billion Dollar Category

A Hustlers Guide to:Building a Billion $ Category Mark OrganFounder/CEO,@markorgan

****Changes:-Replaced the low res Influitive logo (which was incredibly blurry when blown up) to a higher res version.

This PowerPoint Template includes a series of slide masters with predefined layouts and color schemes for formatting slides Slide Masters are displayed when you right click on a slide and select Layout from menu

1Struggling for money

What would you [email protected] Fortune 500 company demands to see your financials before moving forward, and you have barely enough cash to make the next payroll. Oh, and that company has no budget to actually pay for your service. How do you proceed?

2

Every champion was once a contender who refused to give [email protected]

This is my story I cannot sing or dance.Billion$ in new category value

1000s new jobs

Lots of newly minted [email protected]***Changes:-Changed the textbox fill to black and font to white with the intention of making the text easier to read/more visually appealing

Im Mark Organ, and I have been a hustler as long as I can remember. I am proud of it. Hustling is a noble profession. My teams have built entirely new categories worth more than a billion dollars, thousands of jobs, and dozens of new hustlers who are in turn creating fantastic businesses.

4

My Hustler JourneyA quick history of me: (show timeline) drugs, porn, custom software, house painting, Eloqua, global consulting, Influitive.

5

Cloud-basedMarketing AutomationAdvocate Marketing

Founded Jan 2000Nasdaq IPO$871M - ORCLBILLion$ (TBD)Founded Oct 2010Creating new categoriesA Body Blow from the Board

@markorgan*****changes:-Adjusted the twitter handle (was slightly out of line with the other slides)

Opening. If your bootstrapped business had 3 weeks to live and you just saw a press release from your competitor, their bank account fattened with over $50M of venture capital, gloating over a customer they won in your back yard, what would you do?

7A Hail Mary -Winnipeg in Winter

@markorgan*****changes:-Adjusted the twitter handle (was slightly out of line with the other slides)

Opening. If your bootstrapped business had 3 weeks to live and you just saw a press release from your competitor, their bank account fattened with over $50M of venture capital, gloating over a customer they won in your back yard, what would you do?

8

Saved By the Stationary Bell

@markorgan*****changes:-Adjusted the twitter handle (was slightly out of line with the other slides)

9On the Attack!

@markorgan*****changes:-Adjusted the twitter handle (was slightly out of line with the other slides)

10

@markorganYour business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company as a loan repayable in 1 year. If not repaid additional 20%. How do you deal with that?

11

Charge Your Brain With Customer / User [email protected] business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company as a loan repayable in 1 year. If not repaid additional 20%. How do you deal with that?

12

Stronger Leadership Every DayMany entrepreneurs would throw in the towel. True hustlers stay focused and power through these challenges.

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You cant manage results. You can onlymanage your activity.

Improve the quality and quantity of your activity, every day.Vince SchiralliMy first [email protected]****Changes made:-changed the activity colour to the Influitive template yellow-Changed the text box under Vince to black

Go through the Eloqua stories1 year after founding. Board members said not to worry about bottom line, just keep cranking salesMTS storyGE-GXS story; killing Newch story.

14

When we are no longer able to change a situation,

We are challenged to change ourselves.

- Viktor Frankl @markorgan

External personaInternal personaWork on Your Hustler Personality & SkillsRelentless optimism

Care about people and their success

Dont criticize

Smile!

@markorgan********Changes: -Moved the External Persona text up so the grey background wasnt covering the picture + made the blue arrow larger and closer in size to the Green one -Tweaked the position of the main picture + text so there wasnt slight border on the side, and so they are the same height-Changed the fill of the text box to match the background-Changed bullet-point text to white

Building the Hustler mindset (image Rocky Balboa getting up after being hit)Know the users and market intimately need to charge your brain with user pain. You need to believe with each cell in your body before others will follow you.Focus on the journey getting a little bit better every day. (image Greek carrying the calf)Schiralli on activity vs results (find a real story here candidate, customer etc like hakan working on him 2 years then he has kid)Something western on managing mental state stoicism? Nietzche / Viktor FranklSomething eastern on managing mental state, zen like (could delete this because have some of this at the end)

16The Dream is FreeThe Hustle is Sold Separately!****Changes made:-Moved bullet points off the slide I think it is more visually grabbing to have the Dream is Free quote be the centerpiece of the slide, and move the bullet points off entirely

-Constant activity-Help people, accumulate favors-Relationships matter-Network: 50% up, 30% across, 20% down

17

Hustlers Never Stop [email protected] hard on your Hustler personality (image Face from the A-team or some other charming person)The prime objective of the Hustler is to attract quality people (you want their labor, money, brand). And for that you need to be charming.Genuinely care about people and their success. Be relentlessly optimistic. Dont criticize, condemn or complain. Make people feel important. Smile. (image Carnegie)Read, travel, explore be interesting.

18

The Zen Hustler:Internal Calm,External [email protected] your Hustler skillzYou need training: public speaking, sales, marketing, product, leadership, hiring A great hustler never stops learning.Master tactical hustling skills (I thought I was the LinkedIn super user. I was wrong. New hustler tools appearing every week)[CLOSING] Be the Zen hustler internally calm, externally visionary. Manage your emotional state, so you can inspire others. Always learning, always optimistic, and above all, be ready to expend as much blood and sweat as necessary to fulfill the goal. This is the hustlers lot in life.

19

@markorganYour business is out of cash, you sold everything you own to fund the business, in debt to friends and family, you have hit the end of the line. The only capital available is a lifeline from your board of vulture angels, offering $300K for 20% of the company as a loan repayable in 1 year. If not repaid additional 20%. How do you deal with that?

20

Thank [email protected]@influitive.com

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