INFO 330

What’s IA?

User Experience (UX) vs. IA

http://uxmag.com/articles/content-strategy-and-ux-a-modern-love-story

http://andrearicheson.org/wordpress/?p=160

The Information Architecture Process

http://www.egov.vic.gov.au/victorian-government-resources/website-management-framework-wmf-/government-website-guidelines-victoria/support-resources-information-architecture-process-diagram.html

http://www.sitepoint.com/the-web-design-process-part-2-information-architecture/

Just how confused are we?

http://www.youtube.com/watch?v=D0EMpuEEGhg

Information Architecture Explained

http://prezi.com/aafmvya6bk7t/understanding-information-architecture

/

1.Groups of 32.Watch this prezi,

3.What’s the three most important points?

How do we (info people) get our hands around anything?

What is it?What is in it?

How is it different?

let’s make it simple

• Information: The common forms of knowledge artifacts we find around us

• Architecture: The art and science of designing structures.

• Information Architecture: The art and science of designing information structures.

A la English

What’s in it?

• Defining– Users, content, systems

• Organizing– Indexes, taxonomies, associations, sequences,

thesauri.• Naming (Labeling )– Controls, areas, navigation

How’s it different than• Software development: Implements the structures

that an IA creates• X management systems

– Content, asset, record, document, data, knowledge, etc.

• Web sites– The Web is what made IA so hot, but it is only

the first stop.• Libraries and information science

– IA came from library science but has moved on to embrace a world of other stuff.

How to sum it all up?

IA is about info:• Representation– What “types” of info do we have?– What are the “attributes” of each type?

• Organization– How do we amass items of each type?– How do items relate to each other?

• Presentation– How should we show an item of info?– How should people get to the item they want?

Some important IA-ish stuff we will not cover

• Content Strategy• Analytics• SEO

Cont

ent S

trat

egy

http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png

Analytics

http://www.virtuosonline.com/services/strategy/conversion/conversion-optimization-consulting.php

http://www.webivore.com/google_web_analytics_analysis.htm

http://www.pepperbytes.net/services/online_marketing_seo.html

SEO

popularNot popular

Very popular

http://contactdubai.com/seo/what-is-offpage-seo-and-how-can-it-help-you-to-rank-higher