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What can companies learn? How is communication changing? How is it used within the company? What are the benefits? How to get started? What do I need? What are the results? @ founded: 2006 100 million users (09|2011) open information exchange 140 characters, follow user, # hashtags founded: 2004 800 million users (09|2011) closed information exchange in private networks status updates, activities, like + share function ! from web 2.0 to enterprise 2.0 "Web 2.0 is mainly about one thing: people. The web2.0 user is no longer a customer of web content he is now a co-creator. […]„ Corinna Pahrmann O‘Reilly „ „ Andrew McAfee “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers” ... external Open and active communication with the customer e.g. company blogs and social media ! ? internal ! ! Open structures establish a culture of participation and knowledge exchange What is it used for? distributed teams with microblogging ... ... ... ideas and information 15% status updates 26% problem solving 28% task coordination 52% ? Communication with partners „… partners and suppliers can be easily integrated into my projects as if they were on-site …” Corporate Communication „… finally I realized my employees’ concerns, and can easily offer new impulse on different hierarchical levels.“ Sales and Marketing „… all employees actually receive the most important messages. Information no longer disappears in personal E-Mail accounts.“ Innovation Management „… I receive feedback, hints, advise and support immediately.“ Project Communication „… I’ve never been so well informed about internal issues, activities, and the latest project updates!“ ... ... ... ... 1 invite participants. 2 define topics and areas. 3 get first experience. 4 definine guidlines. 5 integration into information portals and unstructures processes 6 getting started. 7 company-wide use. Don‘t “The volume of emails we send and receive is unsustainable for business. Managers spend between 5 and 20 hours a week reading and writing E-Mails. [...] We have set up collaboration tools and social community platforms, to share and keep track of ideas on subjects from innovation and Lean Management through to sales. [...] E-Mail is on the way out as the best way to run a company and do business.” Thierry Breton CEO Atos Origin Web 2.0 > Wikipedia > Blogs > Social- > Networks Content > Sharing Enterprise 2.0 Enterprise Wiki Corporate Blogs Communote, Yammer etc. Social Software Communication is crucial for success. http://kooperationssysteme.de/docs/pubs/RichterRiemer2010-Wissensmgt.pdf How many characters does microblogging need? < 140 33% < 200 45% < 300 60% < 400 70% < 500 77% > 500 23% Source: Communardo, 2012 How do I communicate correctly? The new way of collaboration Excurs ... ! Tipp ? ? ! § € Keep it short and simple Share relevant information with other collegues Participate actively (ask and answer questions) Write in context and use tags for your messages Create added value in the comments you send Do share private information confuse with instant messaging post confidential messages in public topics andrewmcafee.org/2006/05/enterprise_20_version_20/ www.facebook.com abc www.twitter.com bla ? Microblog Microblog Blog/Wiki Instant Messaging Direct Message SMS E-Mail E-Mail + Attachment SharePoint Wiki Fileshare Short message Message/Article Document Personal Team ftp://ftp.oreilly.de/pub/katalog/web20_broschuere.pdf founded 2008 USA (Sillicon Valley) only SaaS founded 2008 Germany (Sillicon Saxony) SaaS and On Premises conquer Barriers identify with the company Motivation and knowledge optimization encourages creativity and innovation Support of unstructured workflows and ad-hoc processes "We are committed to social communication and want to guarantee smooth 'flow' between management, employees, external personnel and clients." Birgit Gebhard CEO Trendbüro „ "In our daily practice, we feel a certain need, to improve the organization of information. E-Mail, Instant Messaging and personal file storage are simply not the solution. " Ilja Hauß CEO Communardo „ „ http://atos.net/en-us/Newsroom/en-us/Press_Releases/2011/2011_02_07_01.htm www.communote.com
