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Analyze Ideal CustomersTargeted
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, Market Opportunities and Intel
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Evaluate what’s Working and Do More of It. to Re-activate and Re-
energize... & Re-start themCall Past Customers
Call Past Prospects
Implement Telephone + Email + Multi-Media+ ContentIdentify Select Targets...
Personalized Outbound Contacts
Get Attention!!!Track Contact Data
NurtureMulti-touch Campaigns
...Score Your Leads Based on Interest Level and Activity...Let them Self-select into Your Marketing Process. those Not Sales-ReadyUsing andChannels Offering On-Demand Content
Segment prospects
Qualify & Develop Leads
based on their Choices...Adjust follow-up Emails, Calls, Videos, Mailers, etc. based on what they buy or select...
til Sales-Ready
Track Activity,Ana-
lyzing and Reporting
Notes & History in a CRM database...Improve by
Marketing Performance, Sales Ratios and ROI
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non-sales, value-first con-tacts Always personalize, nurture, identify problems, educate, interact, appreciate,validate, up-sell, cross-sell, & entertain
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