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Infographic: Holiday Shopping Gameplan

Date post:26-Jun-2015
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'Tis the season for marketers to map out their holiday shopping digital strategy. Guide your holiday game plan with Dedicated Media's spirited trends infographic on consumers' path to purchase. http://goo.gl/50s9HR
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  • 1. of online shoppers took actionto qualify for free shipping47% found promo codes31% joined loyalty programs58% increased itemsSource: comScore/UPSshoppers use YouTube to searchfor product related videosSource: Google Consumer Surveyof consumers will shop in-storeon Thanksgiving or Black Friday -of those, 56% plan to visit 3+ storesSource: Accentureof shoppers intend touse social media to assistwith holiday shoppingSource: AccentureF I N I S HS TA RTmore consumers have gained trustin online shopping in the past yearSource: comScore/UPSof shoppers said they prefera retailers full website vs.mobile website or mobile appSource: comScore/UPSof shoppers favor retailers whohave an upstanding reputationon fraud protectionSource: comScore/UPSof online shoppers abandonedtheir shopping cart due tounexpectedly high shipping costsSource: comScore/UPS
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