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Infographic: Holiday Shopping Gameplan

Date post: 26-Jun-2015
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'Tis the season for marketers to map out their holiday shopping digital strategy. Guide your holiday game plan with Dedicated Media's spirited trends infographic on consumers' path to purchase. http://goo.gl/50s9HR
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of consumers will shop in-store on Thanksgiving or Black Friday - of those, 56% plan to visit 3+ stores Source: Accenture shoppers use YouTube to search for product related videos Source: Google Consumer Survey of shoppers intend to use social media to assist with holiday shopping Source: Accenture FINISH START more consumers have gained trust in online shopping in the past year Source: comScore/UPS of shoppers said they prefer a retailer’s full website vs. mobile website or mobile app Source: comScore/UPS of shoppers favor retailers who have an upstanding reputation on fraud protection Source: comScore/UPS of online shoppers abandoned their shopping cart due to unexpectedly high shipping costs Source: comScore/UPS of online shoppers took action to qualify for free shipping 47% found promo codes 31% joined loyalty programs 58% increased items Source: comScore/UPS
Transcript
Page 1: Infographic: Holiday Shopping Gameplan

of consumers will shop in-store on Thanksgiving or Black Friday -

of those, 56% plan to visit 3+ stores Source: Accenture

shoppers use YouTube to search for product related videos Source: Google Consumer Survey

of shoppers intend to use social media to assist

with holiday shoppingSource: Accenture

F I N I S H

S T A R T

more consumers have gained trust in online shopping in the past yearSource: comScore/UPS

of shoppers said they prefer a retailer’s full website vs.

mobile website or mobile app Source: comScore/UPS

of shoppers favor retailers who have an upstanding reputation

on fraud protectionSource: comScore/UPS

of online shoppers abandoned their shopping cart due to unexpectedly high shipping costsSource: comScore/UPS

of online shoppers took action to qualify for free shipping 47% found promo codes 31% joined loyalty programs 58% increased itemsSource: comScore/UPS

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