As of January 2014, 74% of online adults use social networking sites.(Pew Research Center)

71% of teens use more than one social network site. (Pew Research Center)

40% of cell phone owners use a social networking site on their phones, and 28% do so on a typical day.(Pew Research Center)

71%

40%

74%

28%

Facebook remains a social media giant!

81% reach of the total digital population

nearly 230 billion minutes of user engagement.

(comScore)

Snapchat is the youngest network

71% of its audience is

composed of 18-34 year-olds

45% of its audience is 18-24 year-olds

(comScore)

Social Network Ad Spending

By 2017, expected to reach

$35.9 billion representing 16%

of all digital ad spending globally.

(eMarketer)

Once dismissed as a fad, social media has quickly evolved into an essential communications platform. Facebook, Twitter, LinkedIn, and Snapchat are just some of the many social platforms on which people share content and connect with other users. Each social network, however, caters to a speci�c audience and has different revenue-generating strategies. Brands must understand the nuances and demographic trends of each platform to effectively communicate on social media. Here’s a snapshot look at the trends that are driving social media usage today.

November: Social Media

Trends

Taking the

Pulse of

Social Media

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