THE AFFILIATE MARKETING ECOSYSTEM in the Asia-Pacific Market

While it can be tricky to navigate the many cultural nuances in APAC, its size and diversity can o�er significant opportunities to brands looking to expand their a�liate programs in the region.

with rapid adoption of the a�liate model. Local brands are increasing budget allocation toward a�liate marketing programs.

6 COUNTRIES ARE LEADING THE WAY

• Sub-a�liate networks are well-established; referred to as A�liate Service Providers (ASPs). • Common a�liate types: points sites, loyalty, voucher/coupon, content, influencer.• SaaS platforms are not well recognized.

JAPAN

INCLUDES MUCH OF EAST ASIA, SOUTH ASIA, SOUTHEAST ASIA, AND OCEANIA

60%of the world’s

populaton

46di�erentcountries

11di�erentregions

OVER

21spoken languages (not including dialects)

$537B YEN / $5,035M USDis the projected value of a�liate

marketing by 2023CHINA

• Brands sign a hard-copy contract when working directly with China a�liate networks. • A�liate networks usually claim 20-40% from total commission; a�liates get remaining 60%-80%. • Common a�liate types: cashback, loyalty, voucher/ coupon, content, sub-a�liate networks, influencers. • SaaS platforms are also not well recognized.

SOUTH KOREA• Sub-a�liate networks dominate; connect brands with content and blogging sites. • Preference given to sub-a�liate networks with: long history in the market, large publisher network and local language support. • A�liate marketing ecosystem: a�liate networks, media agencies, performance marketing agencies.• South Koreans are tech-savvy and open to new technologies and marketing models.

OVER 40% SHARE of global a�liate marketing industry

AUSTRALIA/NEW ZEALAND (ANZ)

• All types of a�liates are present.• Coupon a�liates are important partners for brands; align with locals’ shopping expectations. • Content partners: mix of large media companies and small content sites (e.g. bloggers).

5-7 YEARSbehind US/Europe’s a�liate

marketing model

TAIWAN

HONG KONG

• E-commerce and mobile payment companies contributing to upward trend.• A�liate players: various publishers and a�liate networks from mainland China and Southeast Asia.

• A�liate marketing is lesser-known; influencer marketing is well-established.• Influencer marketers referred to as Key Opinion Leaders (KOLs)• Pay-on-performance uncommon; a�liates typically require flat fee payment to secure exposure. • Only international brands promote their a�liate program to recruit a�liates. • Most active programs: e-commerce and travel websites.

5-7 YEARSbehind a�liate marketing

in US/Europe

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