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Insights Age Group 99% Women 92% Men RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS Modern Grocery Buyers - 95% of mobile users in the UK intend to purchase groceries in next 90 days Prices Promotions and Discounts Store Location Product Info or Availability Loyalty Programme 46% 35% 28% 17% 14% 60% Latest products and prices 34% Special deals or promotions 31% Detailed product information 27% Showcase pictures and videos 27% Highlight tips and recipies 14% Loyalty programme ot rewards What Are Modern Grocery Buyers Shopping For ? What Drives Modern Grocery Buyers To Stores Modern Grocery Buyers Are Heavy In-Store Mobile Surfers 70% of grocery buyers use mobile while they are shopping in retail grocery stores 2 out of 3 Modern grocery buyers use mobile specifically for cost savings & smart shopping 35+ 20-34 15-19 97% 96% 86% Gender SPECIAL OFFER What Do Modern Grocery Buyers Surf For On Mobile Male n = 232 Female n = 245 Mobile Ads That Modern Grocery Buyers Prefer OFTEN RARELY ALWAYS 19% 12% 9% Fresh Groceries 86% Frozen Food 74% Baked Goods 72% Household Products 70% Packaged or Canned Food 66% Pet Food and Accesorries 36% 20.1 Deals and Promotions 49% Loyalty Programme 18% Customer Service 30% Prices 76% 20.1 53% Sale 1234 6666 88 PAY HERE Product Selection 34% Store Location SOMETIMES 29% VERTICAL INSIGHTS : RETAIL GROCERY www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Average Monthy Income 3406
