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Infographics Omya Alston Public Affairs Specialist U.S. Census Bureau
Infographics Omya Alston
Public Affairs Specialist U.S. Census Bureau
What is an Infographic?
What is an Infographic?
What is an Infographic? An infographic uses visuals
(graphs, icons, drawings, etc.) sometimes supported by text, to represent information or data, often with the aim of educating or informing an audience
They are used to make complex ideas and data easier to consume for an audience
Ask a Lot of Questions
What is your content/data?
What is the purpose? Who is your audience? What response do you
want from the audience? What is the most
important message to communicate?
What are the best ways
to communicate the message?
How will it be used? Are there any
supplemental materials? When is this product
due? Who is the approver?
Census Bureau Infographics Must be audience-centered
Must be portable, sharable
Must consider usability and plain language
Must have quality data/stats presentation
Census Branding on Graphics
Representing the Data
Representing the Data
Typography
Minimize the number of fonts used Use bold and italics only when needed for
emphasis Remember concerns for the low-vision
audience and Section 508 Compliant
Iconography
Icon Library
Color
Tools — Adobe Creative Cloud
Tools — Stock Images
BigStockPhotos.com ThinkStockPhotos.com
Which do You Prefer?
Which do You Prefer?
Which do You Prefer?
Which do You Prefer?
2020 Operational Plan pages
Which do You Prefer?
2020 Operation Infographic
Text
Work with finalized text from SME Text is reviewed by
an editor Plain Language
Writing Act
Now what? Share!
Infographics and newsgraphics should be portable and sharable Social media posts reach a wider
audience when a graphic is attached
Corporate Identity and Branding
Please Contact Us!
Omya Alston [email protected]
Visit Census.gov, click on “Library,” then “Infographics”
www.census.gov/library/infographics.html
