Eye Candy for Your

Business and Clients:

INFOGRAPHICS

PRAGMATIC

WHAT IS AN

INFOGRAPHIC?

- Graphics that contain shapes, graphs, pictures,

and important information

0 2 4 6

Category 1

Category 3

Chart Title

Series 3 Series 2 Series 1

INFOGRAPHICS AFFECT THE

FOLLOWING:

BRANDSEO

SOCIAL MEDIAVIRALITY

Infographics:

- Are a useful tool for:

- Any Industry

- Your Content

- Target Demographic

TAKE

ADVANTAGE

OF

INFOGRAPICS

BLUEJEANS

BLUEJEANS INFOGRAPHIC:

- Displays information using:- Quirky shapes- Fun colors

- WHICH:

GRABS PEOPLE’S ATTENTION

Would you rather:

Read through a pile of content?

OR

Quickly skim an infographic?

Infographics are:

CONCISE

TIME SAVING

Successful Infographics

are:

1. Unique

2. Simple

3. Creative

4. Have minimal text

5. Easy to share

Colors

VISUALS

WITH

COLOR:

1. Are shared most frequently on social media

networks

2. Grabs your attention

3. Enhances productivity

4. Improves communication

5. Boosts sales

ABILITY TO RECALL

INFORMATION IS

ENHANCED BY 82% WHEN

COLOR IS INVOLVED

USE COLOR!REAP THE

REWARDS

THE BENEFITS OF

INFOGRAPHICS

THERE IS MORE THIS WAY!

1. SEO

SEARCH

ENGINE

OPTIMIZATION

1. SEOInfographics help with the following:

1. Link Building

2. Generating Traffic

Getting external pages to

link to a page on your

website

More and more people will come to your website

2. Content Marketing

2. CONTENT MARKETING

Popular Ways Infographics are used:

1. Summarize content like blogs, whitepapers, newsletters

2. Key points are highlighted

This infographic on Octopus’ is an example of summarizing content

Distributing relevant and valuable

content to attract, acquire and

engage audiences

INFOGRAPHICS

DO THIS!!

Infographics:

- Establishes yourself as an industry

expert!

- Which establishes credibility

- Individuals will continue to

view your pieces

3. Social Media

TwitterFacebookInstagramGoogle+PinterestLinkedIn

3. Social Media

Infographics are dominating the social

media scene:

1. Easily shareable

2. Immediately grabs viewers

attention

3. Engagement

Google+Post Infographics on Google+

- Strong SEO ties

- +1’s on posts have highest ranking factor

in a Google search

- No restrictions on size of posted photos

- This all improves SEO and credibility

Pinterest- Referral traffic is the big advantage to

Pinterest

- Pinterest has more referral traffic

than Twitter, LinkedIn, and Reddit

combined!

Twitter and Facebook

- Post on Twitter and

Facebook

- Twitter and Facebook it

easy to share links

- This can help your go viral

through retweets and Facebook shares!

The more engagement (shares, retweets)

Your followers will increase

THE HIGHER CHANCES OF LANDING

POTENTIAL CUSTOMERS FOR YOUR

BUSINESS!!!

Final Thoughts!In Today’s World, People:

Want things efficiently!

Infographics

make people:

INFOGRAPHICS CREATE THESE BENEFITS:

CONTENT MARKETING

FUN!

ENGAGING!

REMEMBER TO KEEP YOUR INFOGRAPHIC FUN AND ENGAGING!!!

INFOGRAPHICS:

KEEP

PEOPLE ON

YOUR

WEBSITE

BUILDS YOUR

BRAND

CEMENTS

YOU AS AN

INDUSTRY

EXPERT

INFOGRAPHICS HELP YOU!!

For help with SEO, content marketing, and social media,

contact Pragmatic today!