Infogroup Interactive

August, 2010

Who Is Infogroup?

Infogroup is the leading provider of data driven and interactive resources that enables targeted sales, effective marketing , CRM strategy and insightful research solutions.

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Our Value to You

Integrated Marketing Solutions

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● B2B data

● B2B credit data

● Consumer data

● Demographics

● Vertical Files

● Overlaid buying

behavior

● Psychographics

● Firmagraphic

● Merge Purge

● NCOA

● Do Not Mail

● E-mail

● Mobile

● Social Media

● Phone

● Mail

● Customer profitability

& purchase propensity

scores

● Loyalty scores

● Satisfaction analysis

Customer/

Market Research

Data Acquisition

Data

Enhancement

Processing

Delivery

Channel

Database

Management

Data Analytics

● CRM Database

● Marketing database

● Loyalty programs

● Segmentation

● Customer

Intelligence

● Competitor

IntelligenceConsistent improvement throughmarketing and business intelligence

Infogroup

Global Reach

• Power the top 5 Internet search engines

• 90% of mapping systems and in-car navigation systems use our data to power their service

• Partner with CNN on the CNN/Opinion Research Poll

• Deploy 30 billion e-mails annually on behalf of clients

• We service 85% of the FT 100 companies

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We already interact with you almost everyday

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Consumer Database Sources (Current Focus Areas)

Over 3.5 Billion Input Records Annually

ConsumersDatabase

Mail Order Buyers,Responders, Warranty Data

Drivers Licenses

AutomotiveData

Aggregate List Statistics

Voter Registration

Lists

Telephone DirectoriesWhite Pages

Real Estate Data Tax Assessor andDeed Information

Public Records

Lifestyle Data

Census Data

Credit Card Transaction Data

Cell Phone Partner Data

Social Media Influencersand Profiles

Product & Purchase DataProduct & Purchase Data(750MM purchase transactions in the last 24 months)

122MM Permission Based Cell Phones100+ Lifestyle Categories,

1.5 Billion Indicators

Quality Data Drives Success

Infogroup’s data driven resources

• Top priority is high-quality, accurate information

– Global data

– Business data

– Consumer data

– Vertical data

• Data hygiene and data enhancement

• Web-based prospecting and reference tools

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• CRM and Database Management

– Increase Campaign Effectiveness

– Improve Campaign Response / Cross-Sell

– Lower Cost of Acquiring new Customer

– Optimize Time to Market

– Understand your Customer Spend

Multi-Channel Capabilities

Infogroup’s interactive resources – facilitate your multi-channel marketing through:

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• Allows you to reach businesses and consumers at home, at work and online

• Help you deepen relationships with your customers

• Provide insight about who you’re targeting

• Analyze sales and marketing results in real time

Broad Experience

RetailPublishing

Financial servicesTravel

Business ProductsConsumer Services

Why Infogroup?

Investing your dollars wisely

• Protect your brand identity

• Increase the quality of your corporate assets

• Optimize your ROI for your marketing spend

• Understand your customer to drive LTV

• Increase repeat purchases through cross sell

• Create a strategic partnership

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