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Personalized Patient Media Platform:Medication Adherence Meets Pharma Marketing

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Program Process At-a-Glance

2. Physician:Invites patient to participate and provides Program Kit

3. Patient:Enrolls and takes first survey via Interactive Voice Response or Web

4. Patient:Takes medication as directed; communicates experience information via follow-up survey(s)

6. Physician & Patient:Receive individualized patient survey reports

5. Patient:Receives education, reminders, other

information as appropriate

8. Pharma Brand Team:Receives activity reports,

analytic summaries,ROI analyses, & potential medical

data publication opportunities

1. Sales Rep: Introduces Physician to the Program

7. Patient and Physician:Establish new and

more effective communication during

survey results review

START

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Step 1: Physician Explains Benefits of Program Participation to Patients

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Step 2: Patients Complete Surveys Through Preferred Methods at Regular Intervals

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Step 3: Patients Receive Reports to Track Their Own Progress

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Step 4: Individual Reports to MDs Detail Patient’s Treatment Response

Customizable Reports ProvideRich Data Set:• Prior Medications • Symptoms• Convenience • Satisfaction• Intent to Continue Use• Willingness to Recommend

to Others • Patient Condition

Knowledge & Comprehension • Treatment Expectations• Adherence

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Step 5:Patient and Provider Assess Treatment Progress• Helps to bridge the communication gaps between patients

and doctors• Raises awareness of patient’s specific treatment challenges• Increases patient persistency and compliance

17-27% avg. improvement in patient adherence• Builds physician confidence in prescribing decision• Allows pharmaceutical manufacturer to offer meaningful

support and valued information

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What Do Doctors Think?

93%felt the reports provided

new information

82%would encourage

patients to participate in these programs

61%would like reports

for other medications they prescribe

89%would participate in

another program

88%would file the reports in the patient’s chart

Source: Internal InfoMedics Data, 2007.

Doctors participate because it translates anecdotal patient input into more rigorous medical data to drive guideline-based intervention.

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66%felt the program would help them

better communicate with their physicians

77%would participate again in

similar programs

Patients participate because they want to provide information to their doctor that will help with

their treatment, and also to help others who are suffering.

Source: Internal InfoMedics Data, 2007.

What Do Patients Think?

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Company Background• InfoMedics, Inc. works with biopharmaceutical marketers to break

down walls that exist in health communications and enable doctors and patients to better communicate about a treatment experience. We facilitate this communication by inviting patients to provide feedback to their prescribing physician and then deliver that feedback in a meaningful format directly to the physician.

• Founded in 1995, InfoMedics has experience in 60 disease categories through work for over 30 biopharmaceutical companies

• Platform based on Technology Linked Care (TLC) developed by Dr. Robert Freidman, Boston University School of Medicine

• InfoMedics has authored or coauthored over 50 scientific publications on patient medication adherence and behavior