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INFORMATION ACCESS DRIVES DIGITAL NATIVE ANXIETY
THE DIGITAL NATIVE MUST BE AT THECENTER OF THE SHOPPER EXPERIENCE
DIGITAL NATIVES HAVE A FLUID RELATIONSHIP WITH PRICE
A RISE IN PROMISCUITYCREATES LOYALTY CHALLENGES
1 Transparency and easy accessto information are critical
2Companies that work well withcross-functionality have anadvantage
3 Customer segments must be nuanced
4 Bring meaning to your brand
