Information Age Applications
OracleBusinessIntelligence
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Customers,Customers,
Suppliers,Suppliers,
Products, …Products, …
Develop
Market
Sell
Order
Plan
Procure
MakeFulfill
Service
Maintain
Finance
HR
Projects
Contracts
Business IntelligenceBusiness IntelligenceBusiness IntelligenceBusiness Intelligence
• Common data model enables a single source of truth
• Comprehensive suite of applications designed to work together
• Robust set of integration services based on open standards
• Modular deploymentby business flow
• Single global instance implementations
• Embedded business intelligence to report KPIs and drive continuous improvement
Foundation:Unified Information Architecture
ExecutivesExecutivesLOBLOB
ManagersManagersBusinessBusinessAnalystsAnalysts
ProfitabilityProfitabilityAnalysisAnalysis
ForecastingForecasting& Modeling& Modeling
Planning & ModelingPlanning & Modeling
BudgetingBudgeting
Goal SettingGoal Setting
Financials, Supply Chain, Projects, PLM, Sales & Marketing, HR, ServiceFinancials, Supply Chain, Projects, PLM, Sales & Marketing, HR, ServiceUs
ers
Us
ers Transaction ProcessingTransaction Processing
OperationalOperationalReportingReporting
Ad-HocAd-HocReportingReporting
Cost to Cost to BudgetBudget
PerformancePerformanceScorecardsScorecards
Management ReportingManagement Reporting
Legacy Systems,Legacy Systems,33rdrd Party Apps Party AppsAS10AS10gg / 10 / 10gg
Oracle: Complete E-Business Intelligence
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Oracle Business IntelligenceRelevant, Timely, Accurate
Enables You To…
What is Daily Business Intelligence?
Daily Business Intelligence is a Comprehensive,Daily Business Intelligence is a Comprehensive,
Embedded Management Reporting Embedded Management Reporting
Application which EnablesApplication which Enables
Better and Faster Decision Making
Daily Business Intelligence is a Comprehensive,Daily Business Intelligence is a Comprehensive,
Embedded Management Reporting Embedded Management Reporting
Application which EnablesApplication which Enables
Better and Faster Decision Making
Using a Radically Simplified Architecture,Using a Radically Simplified Architecture,
Daily Business Intelligence ProvidesDaily Business Intelligence Provides
Better Management Reporting at aBetter Management Reporting at a
Dramatically Lower Cost
Using a Radically Simplified Architecture,Using a Radically Simplified Architecture,
Daily Business Intelligence ProvidesDaily Business Intelligence Provides
Better Management Reporting at aBetter Management Reporting at a
Dramatically Lower Cost
Intelligence Roles
UsersUsers
NeedsNeeds
ManagementManagementReportingReporting
TransactionTransactionProcessingProcessing
Transaction UsersTransaction Users
UnifiedUnifiedDataData
PlansPlansSummariesSummaries
Daily Business Intelligence
Daily Business Intelligence
TransactionsTransactions
Business AnalystsBusiness Analysts Managers / ExecutivesManagers / Executives
PlanningPlanning& Modeling& Modeling
Daily Business Intelligence CoverageReporting for ALL Business Functions
• Marketing
• Sales
• Service
• Contracts
• Finance
• Human Resources
• Project Management
• Marketing
• Sales
• Service
• Contracts
• Finance
• Human Resources
• Project Management
• Order Management
• Planning
• Purchasing
• Manufacturing
• Shipping / Receiving
• Maintenance
• Product Management
• Order Management
• Planning
• Purchasing
• Manufacturing
• Shipping / Receiving
• Maintenance
• Product Management
RelatedRelatedLinksLinks
Key Key PerformancePerformance
IndicatorsIndicators
GraphsGraphsand Trendsand Trends
SummarySummaryResultsResults
Flexible,Flexible,Pre-Built Pre-Built ReportingReporting
DailyDailyResultsResults
MultipleMultipleCurrenciesCurrencies
Flexible Flexible Time PeriodsTime Periods
Flexible Flexible ComparisonsComparisons
Easy,Easy,
IntuitiveIntuitive
DrilldownsDrilldowns
ProcurementProcurement
What is my commodity spend by organization? Are we leveraging volume discounts from our suppliers? How does price, quality, and delivery compare to benchmark? How does cycle time compare to last month / quarter / year? What are the procurement processing bottlenecks?
What product specs and configurations are requested the most? How is global WIP and inventory changing? How can resource utilization be improved? Where are the largest cost variances and what are their trends? How well are suppliers meeting contract and quality requirements?
What products are consistently getting special pricing requests? How many shopping carts were abandoned? What percentage of quotas are being met within my sales group? How many deals are being worked across my channels? How is the new compensation for partners driving indirect sales?
ManufacturingManufacturing
SalesSales
Daily Business IntelligenceEnable Better, Faster Decision Making
FinancialsFinancials
What is my revenue by line of business so far this month? Who are the most and least profitable customers? Which customers pay their invoices the fastest? The slowest? Which expense categories are growing most rapidly? What are my transaction costs?
How does compensation affect project costs? Can I bill out skills at a higher rate? What key positions can this person fill? What certifications / courses have been completed? Do I have enough people for my project?
HumanResources
HumanResources
Daily Business IntelligenceEnable Better, Faster Decision Making
Radically Simplified Architecture10g and E-Business Suite 11i
• E-Business Suite 11i - Unified Data Model
No ETL load since you don’t move the transactions
• Materialized Views
Incremental refresh dramatically reduces summarization load
• Real Application Clusters
Query load directed away from CPUs running transactions
Result: Significant Disk Space Reduction but with100% of Transactions Available for Drill Down
Result: Significant Disk Space Reduction but with100% of Transactions Available for Drill Down
Materialized ViewsEnable High Performance Summarization
Hardware Configuration: SUN Sunfire 12KNumber of Processors: 10Processor Speed : 900 MHz / CPU
Initial LoadInitial Load Incremental LoadIncremental Load
AR Invoice AR Invoice LinesLines
70M records in 100 minutes70M records in 100 minutes 650K records in 30 minutes650K records in 30 minutes
GL Journal GL Journal LinesLines
50M records in 55 minutes50M records in 55 minutes 770K records in 18 minutes770K records in 18 minutes
AP Invoice AP Invoice LinesLines
15M records in 78 minutes15M records in 78 minutes 40K records in 5 minutes40K records in 5 minutes
Summarize-in-Place Architecture
indicates aggregation in a hierarchy
SalesSalesOrderOrder
Product Product CategoryCategory
AR DistributionAR Distribution
CustomerCustomer
ManagerManager
LOBLOB
Sales Sales ChannelChannel
CompanyCompany
Company Company Cost CenterCost Center
Natural Natural AccountAccount
GL AccountGL Account
SourceSourceLedger GrpLedger Grp
CostCostCenterCenter
FC TypeFC TypeFC Type FC Type AssignAssign
FinancialFinancialCategory (FC)Category (FC)
AR HeadersAR Headers& Lines& Lines
ProductProduct
PL / SQL
Incremental
Refresh
Incremental
Refresh
AR Revenue by:AR Revenue by:
Manager LOB Sales ChannelManager LOB Sales Channel
AR Revenue Base SummaryAR Revenue Base Summary
MVMV
Real Application ClustersSupport Mixed Workloads w/ Near-Linear Workloads
Enables you to direct transaction processing and reporting load to different servers
No need tofragment data
Single Database
on Disk Array
DatabaseServers
ApplicationServers
Numberof Users
0
500
1000
1500
2000
2500
3000
3500
4000
Single Node 2 Nodes 4 Nodes
10261026
19001900
36483648
Running on HP ComputersRunning on HP Computers
89%89%ScalabilityScalability
Dramatic Disk Space ReductionSummarize-in-Place or Replicate Transactions?
Conventional Wisdom
Data warehouse several times larger than OLTP database
Conventional Wisdom
Data warehouse several times larger than OLTP database
• Before DBI Summaries Added 3.3 Terabytes
• Size of DBI Summaries 165 Gigabytes
• Percent Increase 5 %
• Transactions Available for Drilldown 100 %
• Before DBI Summaries Added 3.3 Terabytes
• Size of DBI Summaries 165 Gigabytes
• Percent Increase 5 %
• Transactions Available for Drilldown 100 %
Oracle Global Single Instance (GSI) with DBIOracle Global Single Instance (GSI) with DBI
vs.
Evolution of Daily Business Intelligence (DBI)Evolution of Daily Business Intelligence (DBI)
• Procurement Mgmt
• Procure-to-Pay Mgmt
• Service Contracts Mgmt
• Profit and Loss
• Expense Mgmt
• Project Profitability Mgmt
• Project Operations Mgmt
• Human Resources Mgmt
• Marketing Mgmt
• Email Center Mgmt
• Lead Mgmt
• Opportunity Mgmt
• Sales Mgmt
• Quote Mgmt
• Web Store Mgmt
• Procurement Mgmt
• Procure-to-Pay Mgmt
• Service Contracts Mgmt
• Profit and Loss
• Expense Mgmt
• Project Profitability Mgmt
• Project Operations Mgmt
• Human Resources Mgmt
• Marketing Mgmt
• Email Center Mgmt
• Lead Mgmt
• Opportunity Mgmt
• Sales Mgmt
• Quote Mgmt
• Web Store Mgmt
• Plan Mgmt
• Commodity Supplier Mgmt
• Commodity Spend Mgmt
• Product Mgmt - Engineering
• Manufacturing Mgmt
• Customer Fulfillment Mgmt
• Shipping Mgmt
• Payables Mgmt
• Payables Status
• Service Renewals Mgmt
• Capital Project Cost Mgmt
• Contract Project Cost Mgmt
• Plan Mgmt
• Commodity Supplier Mgmt
• Commodity Spend Mgmt
• Product Mgmt - Engineering
• Manufacturing Mgmt
• Customer Fulfillment Mgmt
• Shipping Mgmt
• Payables Mgmt
• Payables Status
• Service Renewals Mgmt
• Capital Project Cost Mgmt
• Contract Project Cost Mgmt
• Product Mgmt
• Product Cost Mgmt
• Inventory Mgmt
• Product Revenue Bookingsand Backlog
• Customer Support Mgmt
• Inbound Telephony Mgmt
• Sales Forecast Mgmt
• Purchasing Performance Mgmt (v7.1)
• Purchasing Status (v7.1)
• Warehouse Mgmt (v7.1)
• Transportation Mgmt (v7.1)
• Maintenance Mgmt (v7.1)
• Depot Repair Mgmt (v7.1)
• Funds Mgmt (v7.1)
• Product Mgmt
• Product Cost Mgmt
• Inventory Mgmt
• Product Revenue Bookingsand Backlog
• Customer Support Mgmt
• Inbound Telephony Mgmt
• Sales Forecast Mgmt
• Purchasing Performance Mgmt (v7.1)
• Purchasing Status (v7.1)
• Warehouse Mgmt (v7.1)
• Transportation Mgmt (v7.1)
• Maintenance Mgmt (v7.1)
• Depot Repair Mgmt (v7.1)
• Funds Mgmt (v7.1)
DBI v5 (11i.8)DBI v5 (11i.8) DBI v6 (11i.9)DBI v6 (11i.9) DBI v7 (11i.10)DBI v7 (11i.10)
Dashboards
KPIs
IntelligenceReports
Dashboards
KPIs
IntelligenceReports
2121
106106
155155
3131
160160
318318
3636
235235
581581
CapabilitiesCapabilities
Oracle confidential. This is not a commitment to deliver. Product directions are subject to change without notice.Oracle confidential. This is not a commitment to deliver. Product directions are subject to change without notice.
Oracle Business IntelligenceRelevant, Timely, Accurate
Enables You To…
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
What is Balanced Scorecard?
Balanced Scorecard integrates withintegrates with
Daily Business Intelligence toDaily Business Intelligence to
Provide Hundreds of Pre-Built KPIs
Balanced Scorecard integrates withintegrates with
Daily Business Intelligence toDaily Business Intelligence to
Provide Hundreds of Pre-Built KPIs
Balanced Scorecard enables companies to
develop custom Performance Mgmt Systems to
Align Operations with Business Strategy
Balanced Scorecard enables companies to
develop custom Performance Mgmt Systems to
Align Operations with Business Strategy
Flexible Performance Mgmt SystemsDesign Dashboards to Meet Your Needs
Present information in more strategic ways (e.g. cause and effect relationships)
Create performance management dashboards
Management by ExceptionAccelerate Problem Analysis
• Provide performance color alarms for exception alerting
• Identify out-of-target performance with color-coded graphs
• Scope reasons for exception through cause and effect analysis
Assessment and CollaborationCompliment Data with Personal Insights
FromFrom the latest numbers received from the regions we should be improving our revenue figures rapidly. I have some ideas that I would like to share with you in our next monthly meeting.
Enable owner of strategic objective to share personal assessment about performance, such as availability of new data not incorporated in graph
Consolidated Notes & Document LinksCommunicate and Support Strategic Intent
Annotations describeAnnotations describethe intent of athe intent of astrategic objectivestrategic objective
Links direct attention Links direct attention to related documents, to related documents, including DBI reportsincluding DBI reports
BSC-DBI IntegrationSpeed BSC System Design & Simplify Management
BSC Customized ViewBSC Customized View
DBIDBIMeasureMeasure
BSC Report Showing DBI MeasureBSC Report Showing DBI Measure• Easily display out-of-the-box DBI measures in BSC views with point and click process
• Eliminate need to map or load data into BSC for DBI measures
Repository of Available DBI MeasuresRepository of Available DBI Measures
Web-Enabled Design and Reporting Simplify Design, Loading, and Accessibility
• Design and access BSC system through web browser• Feed BSC system with Oracle or non-Oracle data
AnalystsAnalysts
ExecutivesExecutives
ManagersManagers
1010gg
Legacy Systems, 3rd Party Apps
FinanceFinance
SalesSales
OperationsOperations
BSCBSC
Web Web
Spreadsheets
AccessDesign
• Scorecards• KPIs
• StrategicObjectives
Oracle Business IntelligenceRelevant, Timely, Accurate
Enables You To…
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
• Future Profitability Model
• Example: Cost Management Analysis
• Example: Revenue Management Analysis
• Cost Allocation
• Segmentationand Drilldowns
AssessCurrent
Profitability
AssessCurrent
Profitability
IdentifyImprovement Opportunities
IdentifyImprovement Opportunities
Plan andExecutePlan andExecute
Maximize Customer & Product Profitability
Accurate Cost AllocationEnable Product and Service Profitability Analysis
• Calculate profitability, revenue, and cost by- Product- Channel
- Service- Location
* ABC = Activity Based Costing
- Customer- Time Period
• Model cost structure for use in profitability forecasts
Direct CostsDirect Costs
Indirect CostsIndirect Costs
MapMap
MapMap
RevenuesRevenuesfrom GLfrom GL
AllocateAllocate
via ABC*via ABC*
MaterialsMaterials
ActivitiesActivities
ProductsProducts
ServicesServices
CustomersCustomers
ChannelsChannels
MaterialsMaterials
ActivitiesActivities
Segmentation and Drill DownsIdentify and Analyze Improvement Opportunities
Segment Products, Customers, Channels,
and Locations
Drill Down to MultipleLevels of Detail
• By profitability• By revenue• By cost
Region
Country
City Company
Account
LocationLocation
CustomerCustomer
Future Profitability Model Evaluate “What-If” Scenarios
• Project future sales- Use standard techniques (e.g. Holt-Winters)- Manually input projections
• Determine resource requirements and costs with Activity Based Budgeting
• Calculate lifetime value of customers
North America Sales ForecastStatistics: MAPE = 3.38% MAD = 199,964.63 RMSE = 286,581.40
Example: Cost Mgmt AnalysisDefine Actionable Goals to Drive Cost Strategy
Cost targets assigned to specific activities clarifyaccountability for driving improvements
• Cost control• Outsourcing• Capacity management• Business process re-engineering
• Cost control• Outsourcing• Capacity management• Business process re-engineering
Improve EfficiencyImprove Efficiency Improve EffectivenessImprove Effectiveness
• Service level re-balancing• Error prevention vs. correction• Core vs. support activities• Channel entry / exit / re-design
• Service level re-balancing• Error prevention vs. correction• Core vs. support activities• Channel entry / exit / re-design
Identify highIdentify highcost activitiescost activities
Find internalFind internalbest practicesbest practices
Compare activity costs Compare activity costs to int / ext benchmarksto int / ext benchmarks
Set target Set target costscosts
Evaluate “what-if”Evaluate “what-if”scenariosscenarios
Set target Set target allocationsallocations
Check activity Check activity alignmentalignment
with corporate strategywith corporate strategy
Baseline current Baseline current activity / cost allocationactivity / cost allocation
Identify target Identify target activitiesactivities
Example: Revenue Mgmt AnalysisDefine Actionable Goals to Drive Revenue Strategy
IdentifyUnprofitable Segments
IdentifyUnprofitable Segments
Identify HighlyProfitable Segments
Identify HighlyProfitable Segments
Evaluate “What-If” ScenariosEvaluate “What-If” Scenarios
• Pricing• Product / service mix• Bundling• Customer migration & mgmt• Product entry / exit / re-design• Channel entry / exit / re-design• Merger integration
• Pricing• Product / service mix• Bundling• Customer migration & mgmt• Product entry / exit / re-design• Channel entry / exit / re-design• Merger integration
Decide Best Course of Action
Decide Best Course of Action
Communicate Target Info
to Marketing
Communicate Target Info
to Marketing
Set Targets& Goals
Set Targets& Goals
Input
Cost Informationand Decisions
Cost Informationand Decisions
Oracle Business IntelligenceRelevant, Timely, Accurate
Enables You To…
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Deliver Daily Business Intelligence
Align Operations with Corporate Strategy
Maximize Customer and Product Profitability
Accelerate Planning and Budgeting Cycles
Define• Identify KPIs
• Develop plans basedon corporate strategy
Analyze• Run multi-dimensional
what-if scenarios
• Calculate variance
• Determine profitability
• Add user-defined annotations
Create• Identify organization
• Map plans to budget lines
• Develop hierarchies
• Build financial models
Distribute• Streamlined automated process
• Budget lines by Org
• Notify managers
Submit & Approve• Adopt budget
• Notify managers
• Document / post
DefineDefine DistributeDistribute AnalyzeAnalyze SubmitSubmit ApproveApproveCreateCreate
Integrated Business ProcessesStreamline the Planning and Budgeting Cycle
Monitor & Improve• Create budget book & monthly pack reports
• Analyze variance
• Examine exceptions
• Re-forecast
Planning Process ManagementPlanning Process Management
Automated Planning Process MgmtSimplify Administration, Control, and Auditability
• Clearly Define thePlanning Process
- Rules- Schedules
• Automate Tasks- Set calendars- Distribute worksheets- Solicit and validate submissions- Communicate assumption changes- Route for approval
• Track Actions and Status
- Tasks- Owners
Consistent Plan and Budget DefinitionEnsure Agreement with Corporate Strategy
Share business drivers, constraining models, and allocation rules across the enterprise to ensure consistency…
• at various time scales• at multiple levels of detail
CorporateStrategy
CorporateStrategy
5 YearPlan
5 YearPlan
Fiscal YearPlan
Fiscal YearPlan
Quarterly Plan for Rolling18 Months
Quarterly Plan for Rolling18 Months
Business Unit 1Plan
Business Unit 1Plan
Business Unit 2Plan
Business Unit 2Plan
Business Unit 3Plan
Business Unit 3Plan
• between business units
Comprehensive AnalysisValidate New Plans with Historical Information
• Integrate Financial & Operational Data from Multiple Sources- Data warehouses- Spreadsheets- Legacy / proprietary systems- Oracle sources
• Perform Analysis
- Business calculation templates
- Industry templates- Standard reports
and graphs- Ad hoc analysis
- Trends- Variances- Cause & effect
relationships- Impact on profits
ToolsTools InsightsInsights
• Share Analyses via Briefing Books
• Automate the PerformanceUpdating Process
- Gather data from multiple sources- Perform calculations and analyses- Update forecasts and reports on a
rolling basis- Generate and send worksheets /
alerts to users
• Collaboratively Adjust Forecasts- Gather user inputs via workflows- Run multiple what-if scenarios- Decide best adjustments- Share analyses
On-Going Performance MonitoringRapidly Update and Fine-Tune Plans / Budgets
On-Going Performance MonitoringStrengthen Performance Accountability
Assign personal and hierarchical responsibilities across functions to plans, forecasts, and data
Assign personal and hierarchical responsibilities across functions to plans, forecasts, and data
Send automatic alerts to underperforming areas for explanation or corrective actionSend automatic alerts to underperforming areas for explanation or corrective action
Provide secure access to all information as required by role and responsibility
Provide secure access to all information as required by role and responsibility
Oracle Business Intelligence
Deliver DailyBusiness Intelligence
Deliver DailyBusiness Intelligence
Maximize Customer and Product Profitability
Maximize Customer and Product Profitability
Align Operations with Corporate Strategy
Align Operations with Corporate Strategy
Accelerate Planningand Budgeting CyclesAccelerate Planning
and Budgeting Cycles
Flexible and pre-built mgmt reports, drill-downs, simplified architectureFlexible and pre-built mgmt reports, drill-downs, simplified architecture
Comprehensive scorecards,exception alerts, annotationsComprehensive scorecards,exception alerts, annotations
Accurate cost & profitability modeling, reporting, and drill-downsAccurate cost & profitability modeling, reporting, and drill-downs
Streamlined enterprise planningand reporting, on-goingperformance monitoring
Streamlined enterprise planningand reporting, on-goingperformance monitoring
Oracle Business Intelligence Products
Develop
Market
Sell
Order
Plan
Procure
Make
Fulfill
Service
Maintain
Finance
HR
Projects
Contracts
Customers,Customers,
Suppliers,Suppliers,
Products, …Products, …
Business IntelligenceBusiness Intelligence
Management Reporting
• E-Business Intelligence
• Balanced Scorecard
Management Reporting
• E-Business Intelligence
• Balanced Scorecard
Planning and Modeling
• Activity Based Management
• Performance Analyzer
• Enterprise Planning and Budgeting
• Financial & Sales Analyzers
Planning and Modeling
• Activity Based Management
• Performance Analyzer
• Enterprise Planning and Budgeting
• Financial & Sales Analyzers
Information Age Applications