Information and planning that make the difference

Perspectives Consulting GroupPerspectives Consulting Group

We combine surveys and focus groups, with analysis and strategic planning, to meet the needs of

nonprofit and public sector organizations throughout the United

States.

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Benefits of ResearchBenefits of Research

Your organization receives essential information

that is not available through any other source

You can prioritize organization resources to most

efficiently meet needs and improve services

Your planning is based on benchmarking data about

community needs, perceptions, and future goals for

the organization

Stakeholder Stakeholder SurveysSurveys

Strategic PlanningStrategic Planning

Community Community Surveys Surveys

Nonprofit Research Assistance Nonprofit Research Assistance ProgramProgram

Stakeholder Survey:Stakeholder Survey:Identifies stakeholders’ opinions of the top social issues

facing the community, so important issues are addressed

appropriately

Prioritizes stakeholders’ needs and expectations and

measures how well the organization is meeting those needs

Shows stakeholders’ perception of the organization

compared to other charitable organizations, and how to

maximize donor retention

Community Survey:Community Survey:Measures awareness and perception of community issues related

to your organization’s services and programs, which can

indicate potential financial support for the organization

Shows issues of concern for the community, such as crime,

economy/jobs, youth/education; so appropriate organizational

priorities can be set to address the issues

Discovers information sources used, and preferred, so

communication efforts can be maximized

Establishes a common vision and focus for the organization

Prioritizes areas of concern for the organization, allowing

resources to be allocated effectively

Sets benchmarks for measuring outcomes and

performance of the organization, improving future efforts with

service and program delivery

Develops plans and goals in areas such as marketing and

fundraising, enabling increased community impact

Strategic Planning:Strategic Planning:

Nonprofit Research Nonprofit Research Assistance Program:Assistance Program:

Enables one local organization every year to receive

$5,000 in market research services

Custom-designed research project based on the

goals and priorities of the organization selected

2005 Recipient: Allegan Crisis Center

2006 Recipient: Kingman Museum

…more in coming years

All Surveys:All Surveys:

Obtain demographics such as age, income, race, gender

Assess communication methods, issues, preferences

Allow your nonprofit organization to make informed and

effective decisions

Your Objectives = Our PriorityYour Objectives = Our PriorityWhen we work with a nonprofit organization, our first

priority is to understand your objectives.

What does your nonprofit organization want to know, and

how will it help your organization make informed and

effective decisions?

All of our work is based on a complete understanding of

your objectives, and the unwavering commitment to

provide the information needed to meet those objectives.

Our AdvantagesOur AdvantagesWe analyze the data collected and develop reasoned, logical conclusions which are presented to you in an easy-to-read format.

When we start your project, you will get a specific, guaranteed date of completion.

We guarantee our price once the contract is signed. This allows you to budget the cost of your research.

For more information, For more information, visit our website @ visit our website @ www.perspec.comwww.perspec.com

Contact UsContact Us

www.perspec.com

E-mail info@perspec.com

Phone 269.657.5400 or 800.PCG.9994

Fax 269.657.0500

P.O. Box 496, Paw Paw, Michigan 49079

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